235 Marketing Trends found for Corporate / Mergers/alliances/demergers


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Does Twitter-Google Alliance Have Facebook in its Cross-Hairs?

Trend Summary: Twitter has struck a deal with Google to make its 140-character updates more searchable online.


According to purportedly 'leaked' information (or more likely, an unattributed press release) earlier this week, individual postings on micro-blogging service Twitter will become visible in realtime on Google's search results as soon as they're posted. No firm date has yet been announced but the deal is expected to come into force sometime during ...

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... the first six months of 2015.

The deal between the two web titans, which some observers see as an anti-Facebook alliance, will give Google access to Twitter's stream of data generated by the microblogging service's 284 million users.

According to insiders from both camps, Google previously had to crawl Twitter's site for the information, which will now be visible automatically.

However, there's no advertising revenue involved in the deal, suggesting that Twitter will instead receive data-licensing revenue, which in Q3 2014 was $41m, up from $16m a year earlier.

Twitter's shares unsurprisingly jumped in early trading today.

Read the original unabridged AdAge.com article.

[Estimated timeframe:Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6505

Google Reveals 'Bad Ad' Strategy

Trend Summary: Google has revealed some of the methods it uses for cracking down on fraudulent and other ads which violate its policies.


Concerned at the increase in fraudulent online advertising, Google has released details of the measures it took last year to combat counterfeiters and other internet fraudsters. The Mountain View mammoth's crackdown resulted in the banning of 214,000 advertisers and axing over 524 million bad ads. In total the crackdown on rogue advertisements resulted in ...

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... the banning of 7,000 advertisers for promoting counterfeit goods.

The 2014 ban, down from 14,000 in 2013 and 82,000 in 2012, reflects a significant reduction in fraud which Google attributes to its zeal in policing this kind of illegal activity.

According to Google, weight-loss scams were particularly rife last year, with many dietary supplement advertisers using “outrageous” claims to deceive consumers.

Vikaram Gupta, director of Google Ads Engineering, notes in a blog post: “In 2014 TrustInAds.org, a group which includes Google, AOL, Yahoo and others, released a report showing that we had collectively removed or rejected more than 2.5 million ads related to weight loss and dietary supplements over the past eighteen months."

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6503

Apple Watch Set to Trigger Wave of Tech Startups

Trend Summary: Wearable tech devices are on course to make push notifications truly convenient.


Thanks to the latest developments in wearable technology such as Apple's iWatch, 'push notifications' (gizmos that enable your application to notify a user of new messages or events even when they are not  actively using a relevant application) are poised to hit the consumer market as early as March 2015. According to Wall Street Journal columnist Christopher Mims the technology will ...

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... be a launch pad for the next wave of billion-dollar consumer-tech startups.

Apple has already revealed its sleek customisable watch and - given the brand's track record - it’s safe to assume the company will again release hardware that’s best in class.

Much more important to the success or failure of the watch, however, are the apps on which the device depends.

Apple already boasts the world’s most loyal regiment of happy, well-paid mobile-app developers who, according to Apple, collectively generated $10bn in revenue at the App Store last year.

As an example of the iWatch's potential consumer appeal, journalist Mims pictures a scenario in which a user walks into a grocery store with a shopping list uploaded to his or her watch.

The device knows the shopper's location so precisely that it can plot a route through the store, eliminating the frustration of wandering from aisle to aisle, wondering where that one particular item might be.

Mims concludes: "While many have highlighted Apple Watch’s payments software and health-monitoring capabilities, its ability to connect us to what our phones already know about where we are and what we’re doing—augmenting our reality with a new layer of data—makes me think it could bring about profound behavioral change in its users."

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6481

Big Names and Big BucksTake Aim at YouTube

Trend Summary: The web video scene will no longer be a one-trick pony as a new web video startup hurls down the gauntlet at the feet of Google's YouTube.


There'll be a new kid on the web video block in 2015 as upstart-startup Vessel launches its new two-tier service early in 2015, offering consumers a choice between a free, ad-supported version and a $2.99 monthly subscription tier promising fewer ads and

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... early access to the web’s best short-form videos.

The latter will be available to Vessel subscribers for at least seventy-two hours before the most recently posted video content migrates to Vessel's free tier and rivals like YouTube.

Video creators, however, will be able to extend the exclusivity period for as long as they wish.

Vessel was founded by two former executives from online video service Hulu: chief executive Jason Kilar and chief technology officer Richard Tom.

The San Francisco-based company is backed by venture capital firms Benchmark Capital and Greylock Partners, along with Amazon boss Jeff Bezos’ investment firm Bezos Expeditions.

Vessel is also working with TV network A&E, along with actor/producer Alec Baldwin and music label Warner Music Group, with the latter’s artists free to debut their new videos on Vessel before launching them elsewhere on YouTube, video hosting service Vevo and other music video sites.

Read the original unabridged The Guardian.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheGuardian.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6476

Media Industry in Global Acquistions Spree

Trend Summary:  In 2014 to date there has been a surge in foreign acquisitions of US entertainment and media companies - and vice versa.


Price Waterhouse Coopers [PwC], the world's second largest professional services network, today reports a 49% increase in the number of multinational deals during the quarter ended September 2014. During this period major aquisitions rose from seven to eighteen. Which, according to some analysts, was due primarily to ...

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... favourable tax considerations.

US headquartered companies, in particular, were active in buying overseas companies — an increase of more than 40% during the period, during which time one hundred and seventy-eight such deals were recorded.

Total dollar volume for the third quarter was $18.5bn versus $73.7bn for the second quarter, during which time the total number of acquisitions was 204 for the period versus 226 in the second quarter.This compares with 224 such deals in the third-quarter of 2013.

However, it's not all one-way traffic. PwC notes that by the end of Q3 2014 there had been considerable focus by foreign companies on social media, internet and cloud technology.

Two of the largest such acquisitions during the period were the acquisition of consumer rebates website Ebates for approximately $1bn by Rakuten of Japan and a $300m investment by Australia's Telstra in US firm Ooyala Inc, a manufacturer of online video technology products and services.

Total internet deals during Q3 numbered forty, totaling $3.18bn, slightly down on Q2 2014.

Publishing was the second-largest category with thirty-nine deals, versus forty-one in Q2 this year.

Read the original unabridged MediaPost.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6467

Chinese Businesses Plan Onslaught on UK

Trend Summary: Investment in the UK by Chinese companies over the coming decade is predicted to reach £105bn.


According to a joint report by the London-based Centre for Economics and Business Research and multinational law firm Pinsent Masons, the main beneficiaries of Chinese investment are likely to be energy, property and transport companies. Indirectly the investments are also likely to spin-off substantial revenues for Britain's ...

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... media and advertising industries.

China, the planet's second largest economy after the USA, has already invested £11.7bn in the UK during the period 2005-2013, the most controversial of which is China Investment Corporation's 10% stake in the UK's largest water utility Thames Water.

According to Richard Laudy, Pinsent Masons' Partner and Head of Infrastructure, the prospect of greater Chinese investment will be a "gamechanger" for the UK.

Some observers, however, are questioning what the outcome of this controversial trend will be. Mr Laudy, though, is predictably optimistic: “We expect this to be the beginning of a major trend as a trickle of Chinese investment turns into a wave over the coming decade.”

British-owned businesses, meantime, are likely to be crossing their fingers in the hope that Mr Laudy's "wave" won't develop into a tsunami.

Read the original unabridged FT.com article.

[Estimated timeframe: Q4 2014 - Q4 2025]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6435

Google Gets Serious About Artificial Intelligence

Trend Summary: Google and Oxford University are to jointly research artificial intelligence with the aim of enabling machines to better understand human users.


In an article posted on the Google Europe Blog, Google's vice president of engineering Demis Hassabis revealed that the search titan's new joint venture with Oxford University's Computer Science and Engineering Departments will focus specifically on the fields of image recognition and natural language. According to Mr Hassabis, the alliance aims to ... 

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... "enable machines to better understand what users are saying to them."

According to a report in cnet.com, Google DeepMind will be working with two of Oxford's cutting edge artificial intelligence research teams.

Cnet.com also revealed that Google has additionally hired the seven co-founders of two artificial intelligence groups, which had also launched startups.

It has also recruited, Oxford professors Nando de Freitas and Phil Blunsom, as well as Edward Grefenstette and Karl Moritz Hermann - all  co-founders in 2013 of Dark Blue Labs and experts in the "use of deep learning for natural language understanding."

Mr Hassabis, who is also an artificial intelligence researcher, neuroscientist and computer games designer is also the co-founder of DeepMind, a UK-based company acquired by Google in January this year.

All of which leads Google-watchers to conclude that the Mountain Springs mammoth intends to add AI to its billion dollar trophy room, replicating its dominance in the field of search.

Read the original unabridged IndiaTimes.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: IndiaTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6434

Animated 3D Mini-Elephant Hypes Augmented Reality

Trend Summary: A $542 million funding project led by Google will focus on the development of artificial intelligence for marketing purposes.


A tiny animated 3D elephant nestling in the palm of a human hand signals a significant move by Google and its co-investors into the realms both of fantasy and artificial reality as developed by Magic Leap, a start-up focused on augmented reality technology. Significantly, the funding comes directly from Google and not from ...

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... its Google Ventures investment arm.

Other significant investors in the AI project include mobile chipmaker Qualcomm Ventures and Legendary Entertainment, pius a personal investment by the latter's ceo Thomas Tull.

Among a number of other legendary fiscal titans backing the venture are private equity firm Kohlberg Kravis Roberts, Vulcan Capital, Kleiner Perkins, Caufield & Byers, Andreessen Horowitz, Obvious Ventures, plus other Wall Street big hitters Allen & Company and Morgan Stanley.

The technology promises to revolutionise the way people communicate, purchase, learn, share and play.

According to Rony Abovitz, president/ceo and founder of Magic Leap, the company can build technology to transcend "the current perception of mobile computing, augmented reality and virtual reality".

Representing Google in this alliance of titans is Android and Chrome leader Sundar Pichai, who will join Magic Leap's board, as will Google's Corporate Development vp Don Harrison. The funding also comes directly from Google, not from its Google Ventures investment arm.

Read the original unabridge MediaPost.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6432

Google vs Amazon Delivery War: Is Europe Next?

Trend Summary: In a move reminiscent of the monster movie battles between King Kong and Godzilla, two real-life tech titans are set to vie with each other in the same-day delivery services market.


In a move that will likely spread to Europe and beyond, Godzilla Google this week hurled down its same day delivery service gauntlet at the feet of King Kong Amazon. The search titan's former Shopping Express service has been officially rebranded Google Express. Emulating Amazon's groundbreaking service, Google's "me-too" offering enables consumers to ...

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... order items from selected local area retailers for same-day or overnight delivery.

Google also announced that it is expanding the program to three more cities - Chicago, Boston and Washington DC, which now are part of the same-day delivery service area.

This supplements the existing services enjoyed by residents of New York, Los Angeles and San Francisco.

Says Brian Elliott, Google Shopping's head of partnerships: "With more cities, more merchants and more of your favorite items, Google Express is on its way toward making your life easier by helping you get even more errands out of the way."

Inspired, presumably, by his own Herculean hype, Mr Elliott proclaims: "We hope to give you [presumably US consumers?] more free time - and we can't wait to hear about all the things you do with it."

Seemingly, it's only a matter of time before the Google vs Amazon mega-spat crosses the Atlanctic. European consumers are rubbling their hands!

Read the original unabridged AdWeek.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6428

WPP Makes Strategic Move into Ad Tech

Trend Summary: Man the barricades Larry, Eric and Sergei, Sir Martin Sorrell could be about to muscle into your $395 billion advertising fiefdom.


The Financial Times today reports that WPP Group, planet earth's largest advertising and marketing conglomerate, yesterday acquired a 15% stake in AppNexus, a fast-growing advertising technology company that offers search and other services and was recently valued at $1.2bn. The strategic deal will augment AppNexus’ position as the industry’s ...

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... largest independent ad technology company.

The deal exemplifies Sir Martin Sorrell's appetite to own technology in addition to providing advertising and marketing services.

Under the terms of the agreement, New York based AppNexus will acquire Xaxis’ premium ad-serving technology Open AdStream (OAS), now known as Xaxis For Publishers.

In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company recently raised on its valuation of $1.2 billion.

Over the past year AppNexus servers processed 16 billion ad buys daily and was responsible for an estimated $700 million in ad spending in 2012, giving the firm the biggest reach on the open web after Google.

It also offers online auction infrastructure and technology for data management, optimisation, financial clearing and support for directly negotiated advertising campaigns.

Moreover, the system integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

It operates out of multiple data centres, including one in Amsterdam serving Europe and the Middle East.

Read the original unabridged FT.com article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6409



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