232 Marketing Trends found for Corporate / Mergers/alliances/demergers


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IT Titans Join Forces to Offer Supercharged Marketing Cloud

Trend Summary: Tech titans team up to create a supercharged Marketing Cloud.


 IBM and US cloud computing giant Salesforce.com have joined forces to combine their respective data sources and predictive capabilities to offer the latter’s customers a ...

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...super-charged marketing cloud.

Both companies already provide so-called "marketing clouds", although Salesforce’s offering leans more directly toward brands’ customer relationship management needs (ie email, lead-generation and ad targeting) while IBM has gained notable recognition for Watson, its cognitive artificial intelligence system. 

Salesforce has an AI program of its own, dubbed Einstein

According to Salesforce's chairman and Ceo Marc Benioff: "The combination of Einstein and Watson will make businesses smarter and our customers more successful."

Read the original unabridged AdWeek.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7116



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