579 Marketing Trends found for Corporate / Products


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Amazon UK Trials Automated Ordering Online

Trend Summary: When Amazon launched its Dash button in April 2014, many checked whether it was the first of the month?


enlightenedThe online titan's plastic branded buttons are connected to the Amazon Prime app, enabling consumers to replenish branded household goods instantly – no logging in, no confirmation of payment. When it became clear that Amazon was serious, observers speculated as to ... 

[Estimated timeframe:Q2 2017]

... whether the internet titan's instant-order button signals the future of shopping?

Dash was met by a lukewarm response in the US when it launched, with consumers questioning the convenience of receiving 45 toilet rolls at a time! When smart devices don’t turn out to be that smart, consumers can be unforgiving in their analysis.

Amazon is currently rolling out its Dash Replenishment Service [DRS] to the UK. The platform will enable 'internet of things' devices to automatically re-order their own supplies when they run low, with Bosch, Siemens, Grundig, Samsung and Whirlpool adding codes to their connected products to facilitate the deliveries.

The Dash button means consumers can order brands such as Ariel, Andrex and Finish literally at the touch of a button, resulting in less time spent lugging around heavy items in person.

In the UK, Tesco is also exploring automated shopping through a partnership with an online service called If This Then That.

Read the original unabridgedCampaignLive.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: campaignlive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7144

Amazon Explores Creation of Augmented Reality At Its Walk-In Stores

Trend Summary: Amazon Ceo Bezos aims to conquer the retail world via advanced robotics.


Last Sunday in Palm Springs, California, Jeffrey P. Bezos, Amazon's chief executive, climbed into the cockpit of a thirteen-foot high robot and began flailing his arms as though warming up for ...

[Estimated timeframe:Q1 2017]

... a workout, causing the robot’s enormous appendages to mimic his movements.  

According to the New York Times, the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture.

Citing a "person briefed on the discussions" the Times claims that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.

The source has said the shops will have a heavy emphasis on Amazon devices and services like the company's Prime Streaming service and smart speaker Echo.

The concept of bringing VR into a retail environment has been spearheaded by retailers like Lowe's in the US, which in some stores makes use of HTC's Vive headset to show customers how to use its products for home improvements.

Read the original unabridged New York Times.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NewYorkTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7134

Facebook To Reveal Ambitious New Hardware Group

Trend Summary: Facebook’s secretive and ambitious hardware group is preparing for its debut next month.


The all-star roster of tech veterans that Facebook began assembling one year ago is quietly making progress, steadily expanding its ranks and ...

[Estimated timeframe:Q1 2017]

... the hardware prototypes under development.

According to Business Insider, the group, known as Building 8, currently has four simultaneous projects underway, including everything from cameras and augmented reality to science fiction-like brain scanning technology.  

Moreover, Facebook is already thinking about the coming-out party for its impending family of gadgets, laying the groundwork to drum up interest and sell the new products when the time is right.

However, Building 8 has yet to unveil any of its products, although insiders say that the hardware group is expected to play a key role in Facebook’s developer conference next month, expanding upon CEO Mark Zuckerberg's ten-year vision for the company, revealed at last year's event.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7130

UK AdTech Firm Launches AI-Powered S-to-S Header Bidding in USA

Trend Summary:  Ad-Tech Firm launches AI-Powered Server-to-Server Header Bidding technology to the USA.


UK-based artificial intelligence [AI]-based native in-feed advertising platform, has launched Adyoulike a new server-to-server [S2S] header bidding solution in the USA, its point of differentiation being that it ...

[Estimated timeframe:Q1 2017]

... incorporates IBM Watson's AI-powered semantic targeting.  

The new tool aims to ensure that native ads are placed in contextually relevant places online.

Using IBM's  predictive data visualisation & analytics tool Watson, Adyoulike is capable of scanning millions of pages of content (50 million new pages per month.

According to Adulike's Francis Turner, recently appointed as the firm's general manager and chief revenue officer for the USA: “What Watson garners from these pages goes far beyond what is possible with just keyword and/or data targeting".

For example, instead of targeting specific words such as “lipstick,” Watson enables Adyoulike to include more complex semantics and sentiments such as “this page is talking positively about on-trend lipsticks for summer, plus emotions such as anger, disgust, fear, joy, or sadness.”

Adulike can also target publisher websites matching the Interactive Advertising Bureau category.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7127

Blockchain Bids to Rule Third Party Loyalty Program Roost

Trend Summary: Blockchain is currently a hot topic among marketers, yet for many the technology remains an elusive concept.


Blockchain is a customer loyalty database that maintains a continuously growing list of ordered records called blocks. Each block contains a ...

[Estimated timeframe:Q1 2017]

... timestamp and a link to a previous block.

Loyalty programs are terrific - assuming marketers and their clients can keep track of all those points, miles and all the other assorted increments that members accrue.

In a new article, Harvard Business Review [HBR] shares insights on a technology that may help streamline the process.

Explains HBR: Blockchain, the tech behind Bitcoin, enables a ledger of transactions to be shared across a network of participants.

When a new digital transaction occurs—such as loyalty point being issued, redeemed or exchanged—a unique algorithm-generated token is assigned to the transaction.

Tokens are grouped into blocks and distributed across the network, instantaneously updating every participant's ledger.

Read the original unabridged ChiefMarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChiefMarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7122

P&G Launches New Gender-Equality Branding Campaign

Trend Summary: Procter & Gamble, planet earth's largest advertiser, is tying its brands' efforts against gender bias. 


In a new corporate #WeSeeEqual digital campaign linked to International Women's Day earlier this month, FMCG titan Procter & Gamble has hired ...

[Estimated timeframe:Q1 2017]

... Badger & Winters, a small New York-based agency that successfully battled to change guidelines at Cannes to discourage juries from honoring ads that objectify women.

The agency's #WomenNotObjects campaign played a role in winning the assignment from P&G. But the corporate project started last year well before the agency's effort won a concession from the International Festival of Creativity last month to change judging guidelines.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7121

Microsoft Woos Marketers With 'Teams' Chat-Based Workspace

Trend Summary: Microsoft puts 'Teams' chat-based workspace inside Office 365.


Can Microsoft play catch-up in the collaboration space with it's latest baby Teams? Given that the IT titan currently boasts 85 million commercial users of Office 365 the answer is a resounding ...

[Estimated timeframe:Q1 2017]

... YES! 

According to Forbes.com writer Adrian Bridgwater, collaboration is becoming more complex, more connected and (some might argue) more convoluted.

Moreover, says Bridgewater, collaboration is definitely also becoming more custom-tuned and 'composable'.

"Where we used to use meetings or perhaps even phone calls (remember phone calls?) and emails to organise group events and work, we now use software-based tools to co-ordinate tasks by department, by employee and by project".

Posits Bridgewater: "This new way of workflow-driven working is reflected in what Microsoft is doing with Office 365. As we know, Office used to be a CD-ROM, a piece of software, a suite of applications (Word, Excel, etc). But a couple of years ago Microsoft started describing Office as a complete platform in its own right i.e substantial enough to build other smaller applications to function on top.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7104

Amazon's Latest Gamechanger: 'Just Walk Out Supermarkets'

Trend Summary: Amazon's latest ground-breaking project promises "Just-Walk-Out" Supermarkets


Just as Amazon founder and ceo Jeff Bezos disrupted the cosy cabal of book publishers back in 1994, the bucaneering business whizz is on course to play havoc with the ...

[Estimated timeframe:Q4 2016]

... world of supermarket shopping.

While the e-commerce industry has been waiting wirh bated breath to see what unexpected grocery gizmos Bezos had up his online sleeve, he has just pulled a fast one with the advent of Amazon Go, a brick-and-mortar supermarket with no queues and no checkouts.

The company's “Just walk out” technology enables consumers to simply toss items in their bag and then leave the store. This is driven by the latest developments in computer vision, sensor fusion, and deep learning.

Says Amazon in a company statement: “Four years ago we asked ourselves, 'What if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?” The answer to that retorical question is a resounding "yes".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7046

Marketers Adopt Instant Messaging for Customer Communications

Today's Marketing Trend: Instant messaging has become the fastest growing peer to peer means of communication.


With over 2.5 billion active users globally, instant messaging [IM] has emerged as the de facto channel for delivering personalised, instant one to one messages of all kinds, including ...

[Estimated timeframe:Q4 2016]

... images, video and chat.

WhatsApp, bought by Facebook in February 2014, now occupies 200 minutes a week of its billion users and is forecast to surpass 3.6 billion users by 2020 – approximately half of humanity!

Messaging is mostly used by people on their smartphones, surpassing even social media usage in 2016, and is now a deep-rooted habit in our semi-conscious minds.

Studies have shown that e-commerce websites in particular often lose sales because customers can’t get their answers quickly enough. With IM, customers don’t have to slog through voicemail menus to send an email.

Instead instant messaging automatically creates a written transcript of customer dialogue, thus making it easier to understand the historic relationship between business and customers, enabling businesses to archive and reuse these transcripts to monitor customer interactions for quality control.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7038

P&G Axes One Hundred Brands, Ups Media Spend

Today's Marketing Trend: Procter & Gamble's belt-tightening on agency and production costs isn't over, although it's focus now appears to be on production.


The FMCG giant's increased spending on media will benefit the largest social-media platforms, along with "broadly appealing" TV shows, acording to the company's ...

[Estimated timeframe:Q4 2016]

... presentation to analysts last week in Cincinnati.

Although P&G didn't unveil many new initiatives, it provided details as to how it plans to rekindle growth just forty-nine days after its massive divestiture of over  one hundred brands.

According to Chief Brand Officer Marc Pritchard the focus is now on "reach and continuity", with brands such as Tide, Pampers and Febreze upping their reach by 10% to 20% in the USA whilst still focusing on their most important consumer segments.

Mr Pritchard also revealed that marketing costs are P&G's "third largest spend pool behind people and product".

Moreover, the company has focused on productivity by reducing spending on agency fees and production by $620 million - down by around 30% over the past three years - to circa $1.4bn, partially by halving  the number of advertising and marketing agencies with which P&G works to around 3,000.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7035



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