579 Marketing Trends found for Corporate / Products


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Facebook Lures Marketers With Multi-Account App

Trend Summary: A new gizmo from Facebook enables marketers to manage all their social media accounts via a single multichannel app.


Social media directors for large and small-to-medium sized businesses no longer need to simultaneously manage different accounts for Facebook, Instagram and Facebook Messenger. Instead, the social media titan today unveiled ...

[Estimated timeframe:Q4 2016]

...  a new feature branded Universal Inbox which handles communications for all three channels via a Facebook Pages app.

Universal Inbox will enable marketers to more easily take note of comments, reviews and direct messages authored by consumers on Facebook, Instagram and Facebook Messenger.

In addition, page managers can use their cursor to tap a user's profile and see his or her publicly available information, potentially giving businesses more insights on how to interact with potential customers.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7031

'Gig Economy' on Growth Track Despite Growing Pains

Trend Summary: Uber and Airbnb undergo growing pains as 'gig economy' matures.


San Francisco headquartered global online transportation network Uber Technologies Inc is reeling in the wake of last week's decision by a UK court that it could not classify its drivers as self-employed and must therefore ...

[Estimated timeframe:Q4 2016]

...  pay them the national living wage plus holiday pay and other employment benefits.

The court's ruling could also extend to another highflying online business, the worldwide accommodations site Airbnb.

Commenting on ther court's decision, Andy Hood, head of emerging technologies at global digital ad agency agency AKQA opined: "Technology innovation is ahead of behaviour and behaviour is ahead of legislation".

Mr Hood also maintains that "current laws do not apply well to the gig economy", adding that "people who provide the services that platforms like Uber and Airbnb offer are not really ‘self-employed’ as we would normally understand that term, nor full-time employees – but something in-between".

Moreover, says Hood: "The gig economy (an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements) will be in a state of flux until global legislation catches up with what amounts to a new class of worker."

Read the original unabridged CampaignLive.co.uk article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7024

Gannett Offshoot Facilitates Ad Buying Via Streaming Services

Trend Summary: New platform enables marketers to more easily buy ads on streaming services.


US broadcaster Tegna Media today announced the launch of Premion, a new service that will help to consolidate ad buyers' choices when it comes to breaking into the ...

[Estimated timeframe:Q4 2016]

... OTT space.

Instead of shopping around on different platforms, all of which have their own unique pricing structures, Premion will aggregate those options for ad buyers.

Premion is already working with over eighty streaming platforms and networks, among them Roku, Sling, NBC Sports, FX and Discovery, to provide access to it's inventory for local and regional advertisers.

According to Premion president Jim Wilson: "We're looking at the shifting of consumer trends of TV viewing. It's growing rapidly and expanding from the linear and digital spaces."

Moving into hype mode, Wilson added: "Tegna continues to bring innovative products that expand opportunities for advertisers to reach their target audiences."

Initial results of Premion's pilot program show consistent and reliable impression delivery with advertising completion rates exceeding 96%.

Read the original unabridgedAdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7022

A Billion People Will Have Access to IBM's Artificial Intelligence Technology By 2018

Trend Summary: Artificial-intelligence technology is on track to be used in some form by a billion people by the end of next year.


IBM's Watson, a collection of artificial-intelligence software delivered via cloud-computing services, is a high-profile part of what IBM calls its “strategic imperatives” to help spur growth amid declines in its ...

[Estimated timeframe:Q4 2016]

... long-established businesses like servers, software and computing services.

Those businesses collectively grew 15% in the third quarter, excluding the effects of currency exchange rates. However, IBM’s total revenue declined for the 18th straight quarter, albeit at the modest rate of 0.3%.

According to IBM's chief executive Virginia Rometty, her strategy is on track, noting that the company’s revenue is off very little when considering that it has spun off businesses generating roughly $8 billion in annual revenues.

Ms Rometty also pointed to the company’s new deal with General Motors [GM] to pair Watson with GM’s OnStar system in cars, citing this as an example of how IBM is extending Watson’s reach.

Such partnerships, she said, will have put Watson technology in contact with hundreds of millions of people by the end of this year.

“Those are the right decisions to make,” she asserted. “I make no apologies for them.”

Read the original unabridged AWJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7015

Google's Enhanced Ad Targeting Attracts Privacy Concerns

Trend Summary: Google's enhanced ad targeting reignites privacy concerns.


The latest controversy about Google's ad-targeting capabilities, triggered by a post from ProPublica (a New York based independent non-profit newsroom), raises concerns about the Mountain View mammoth's policy change earlier this summer that lifts ...

[Estimated timeframe:Q4 2016]

... Google's self-imposed ban on connecting DoubleClick cookies with personally identifiable information.

According to the ProPublica posting, the era of social networking has ushered in a new wave of identifiable tracking, in which services such as Facebook and Twitter are able to track logged-in users when they share an item from another website.

The ProPublica post also points to significant and recently erased wording in Google's privacy policy which undertook to separate by default DoubleClick's cookie information from personal identification information unless the user has given opt-in consent.

Some sources posit that the change adds individual's names to Google's long-standing credo that web tracking is, for the most part, anonymous.

However, in June of this year- when Google claimed that its new Google Account includes features providing greater control over the data it collects and how it is used - few (if any) users recognised the change.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7013

Marketers Set to Adopt Facial Recognition Targeting

Trend Summary: Advances in facial recognition software trigger concerns over privacy.


A Russian startup, NTLab, is about to launch a potentially controversial package that correctly matches 73% of people to a large photo database. The technology was recently put to the test when Russian clubgoers flocked to the ...

[Estimated timeframe:Q4 2016]

... the nation’s biggest electronic music festival this summer, where they didn’t need to bring a camera or even their phones.

The photo database's  implications for marketers are potentially enormous, although the startup also admits to negotiations to sell its products, to state-affiliated security firms in China and Turkey, along with other nations with poor civil liberties records.

However, the company's youthful founders, 26-year-old Mr Kukharenko and 29-year-old Mr Kabakov, insist there are no grounds for fears that their technology could end up in the wrong hands.

According to Mr Kabakov, these days ownership of a smartphone is ubiquitous, meaning that you can’t opt out of surveillance. "There is no private life. Your government can control you now."

"You take your iPhone or Android phone and it has information about your behaviour, your movements, about what you buy, about who you are talking to.”

Marketers are already salivating!

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7003

AI and Bots Herald Next Version of Mobile Apps

Trend Summary: Bots will become the next version of mobile apps, creating an emotional connection between brands and consumers.


According to Ryan Gavin, Microsoft's General Manager for search, cloud and content, Bots [web robots] will replace mobile applications resulting in conversations via ...

[Estimated timeframe:Q4 2016]

... bots occurring more frequently.

To all intents and purposes, bots will become the new app for brands, while natural language is on course to become the popular user interface, thereby creating an emotional connection between brands and consumers via artificial intelligence [AI] and search.

Microsoft, ever vigilant for opportunities to make a few million bucks, this week announced a new group that will help accelerate the use of AI.

Circa five hundred computer scientists and engineers will support the marketing team and will include Microsoft Research along with the company’s Information Platform Group, Bing and Cortana's  natural language processing. Vital input will also come from the multinational mammoth's Ambient Computing and Robotics teams.

According to Harry Shum, Microsoft EVP of technology and research, tools like Skype Translator, XiaoIce chatbot and the Cortana virtual assistant would not have been possible without years of investment in machine learning, speech recognition and natural language processing". Cortana currently serves around 113 million customers and has answered over twelve billion questions.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6996

Google Jazzes-Up Dowdy Gmail

Trend Summary: Google’s Gmail email applications will begin supporting responsive email design by the end of the month.


According to a recently issued Google press release, the tech titan will begin supporting responsive email design by the end of the month. The new technology will render ...

[Estimated timeframe:Q3 2016]

... correctly on any device via which users access their Gmail, thereby enabling mobile users to enjoy the same visual experience as do desktop users.

According to Gmail product manager Pierce Vollucci: “Text, links, and even buttons will enlarge to make reading and tapping easier on a smaller screen.”

“If you’re on desktop, you’ll also see improvements, since emails designed for mobile can also adapt to fit larger screens.”

Google’s email update, due at the end of September, is a critical addition for email marketers looking to engage with mobile users.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6986

P&G Cools Towards Targeted Facebook Ads

Trend Summary: Procter & Gamble, the world's largest advertiser, is to move away from Facebook ads that target specific consumers.


Concluding that Facebook's online ads targeting specific individuals have limited effectiveness, Procter & Gamble plans to move away from such ads, believing them to have ...

[Estimated timeframe:Q3 2016]

... limited potency.

According to Marc Pritchard, P&G’s chief marketing officer, the company has realised that it took its Facebook strategy too far. Says Mr Pritchard: “We targeted too much, and we went too narrow.”

"Now we’re asking what is the best way to get the most reach but also the right precision?”

Mr. Pritchard said, however, that P&G won’t cut back on Facebook spending - instead employing targeted ads where it makes sense, such as pitching diapers to expectant mothers.

He said P&G has ramped up spending both on digital sites and traditional platforms. There's one category the company is scaling back however: smaller websites that lack the reach of such giants as Facebook, Google and YouTube.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6951

Consumer Behaviour Will Control The Inexorable Rise of the IOT

Trend Summary: Despite the current spate of internet-connected devices, the markets will ultimately decide which devices will gain traction.


Following the tsunami of new products that have already invaded the online marketplace, creators and marketers of devices connected to the Internet of Things [IoT hereon] will need to closely monitor the way in which their devices are used and ...

[Estimated timeframe:Q3 2016]

... adapt accordingly.

A good example of such an adaptation is the introduction of the new Nest Cam Outdoor camera. After Nest Cam started selling this product the company noticed that a large number of purchasers of the product were pointing their devices at windows so they could monitor activity outside their home.

So the company seized on this behavioral pattern and created an outdoor version of the same camera, essentially a traditional Nest Cam built into a weatherproof container.

According to MediaPost.com staff writer Chuck Martin, this is what the IoT is all about: launching and then adapting to consumer behaviors.

Says Martin: "Had Nest simply stuck with its indoor camera it's likely that a fast-moving competitor would move in to capture the outdoor connected camera market".

Mr Martin also warns that: "IoT products are relatively new, and no one really knows how they will be used until placed into the hands of a large number of consumers."

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6936



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