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Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality in the world of marketing.


The Santa Clara California based chipmaker is to partner with the International Olympic Committee to showcase Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to  enhance ... 

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... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7206



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