24 Marketing Trends found for Economic/Political / Emerging Markets


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India's Adspend to Achieve Compound Annual Growth of 13%

The four years from 2010 will see Indian advertising expenditure grow at a rate western nations will envy rather than emulate. The growth not only reflects a burgeoning economy but also reflects the robust health of the nation's media and entertainment sector, according to the latest joint report from the Federation of Indian Chambers of Commerce and Industry and beancounters KPMG.

[Estimated timeframe:2010-2014]

India's media and entertainment market is forecast to achieve a compound annual growth rate of 13% from 2010 to 2014 - at the end of which period it will have an estimated worth of US$24.1 billion. As an indicator of the sector's current vigour, this compares with a 'mere' 1.4% growth rate in 2009 worth $12.9bn.

Adspend levels, which were static last year after three years of double-digit growth, will register a Compound Annual Growth Rate (CAGR) of 14% over the forecast period.

  • Within this expansion framework, TV - which accounts for the major share of media budgets at present - will enjoy ad revenue growth of 15.6% annually, with subscriptions achieving a similar improvement over the same period.
     
  • Aggregated TV revenues from all sources will double from $5.71bn to $11.58bn by 2014, while print income will rise from $3.88bn to $5.97bn.
     
  • The film industry will see its overall figures jump from $1.98bn to $3.09bn, with radio's numbers improving from $173m to $364m.
     
  • Out-of-home media experienced a contraction of 15% last year, to $302m, but will enjoy a CAGR of 12%, to $530m, in the next five years.
     
  • Internet ad revenues, currently $185m, should also increase by 30% annually as more brands look to this channel.
     

Comments Rajesh Jain, executive director and head of media and entertainment practice at KPMG. "If advertisement revenues on TV, radio and print have seen de-growth in the last twelve-to-fourteen months, advertisers have flocked to the internet."

While FICCI secretary general Amit Mitra was equally bullish:  "The media and entertainment industry represents the face of consumers in India. Despite the challenging last year, I'm excited by the potential of the industry to perhaps grow beyond 13% per annum over the next few years."


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WARC.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=5099

Cloud Computing Will Mushroom, Mobiles Replace PCs, Predicts Gartner

US research specialist Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year's crystal ball-gazing. Here's the company's future predictions ...

Gartner's Five-Year Perspective for Marketers and Tecchies:

  • By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.
     
  • By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&D efforts in cloud computing, resulting in cloud-enabled outsourcing options.
     
  • By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.
  • Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.
     
  • By 2014, building on server vitalization and desktop power management as savings in energy costs, more organizations will be driven by the need to be responsible for carbon dioxide emissions and will include carbon costs in business cases. Vendors will have to provide carbon lifecycle statistics for their products.
     
  • In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to eco labels.
     
  • Online marketing by 2015 will control more than US$ 250 billion in Internet marketing spending worldwide.
     
  • By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%.
     
  • By 2013, mobile phones will replace PCs as the most common device for Web access.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Gartner.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=5015

Asia set to overtake US in green technology

Asian economies look set to outstrip the US in the clean technology market by rapidly increasing investment in manufacturing capacity and research and development, said a report by two American think-tanks.

The US attracted about $52bn (€35bn, £31bn) in private capital for renewable energy technologies between 2000 and 2008, said a report from the Breakthrough Institute and the Information Technology and Innovation Foundation.
China was catching up rapidly by the end of that period, with a total of $41bn in private capital invested.

But the report said that over the five years to 2013, China, Japan and South Korea would between them invest a total of $509bn in clean technology under current plans. China had already earmarked $177bn in stimulus funds for green projects including high-speed railways.

US investment over the same period was likely to be about $172bn if projected spending based on the economic stimulus package went ahead. If the US was to remain competitive, the government must increase its planned spending on clean energy “R & D” and on stimulus measures to boost clean technology.

The report said China was “poised to replicate many of the same successful strategies that Japanese and South Korean governments used to establish a technological lead in electronics and automobiles”.
In depth: Green technology

An FT series analysing how clean technologies and the companies behind them are coping with the economic downturn, government policy and public expectation.

The strategy includes providing fledgling companies with low-interest loans, funding industry-wide R&D, ensuring that government procurement is geared towards domestic companies and providing subsidies for private groups to buy advanced clean technologies.

The advantage gained by these “clean-tech tigers” will make it difficult for later-to-market companies and countries to take advantage of the growing demand for low-carbon goods, which is set for a further boost if governments can put in place a new framework on controlling greenhouse gas emissions.

According to some estimates, the global market for low-carbon goods and services is already nearing $3,000bn and set to reach $4,500bn by 2015.

Some signs of China’s potential future dominance of clean technology markets are already evident. The country is the world’s ­biggest exporter of solar power components and has one of the biggest wind ­turbine manufacturing industries.
This year, according to the report, China will export the first wind turbines destined for use in a US wind farm, for a project valued at $1.5bn.

The report found the US relied on foreign-owned companies to manufacture most of its wind turbines, produced less than 10 per cent of the world’s solar cells, and was “losing ground on hybrid and electric vehicle technology and manufacturing”.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=4928

Toyota to focus on emerging economies

In a major realignment of its corporate structure, Toyota Motor Corp. will shift 30 percent of its domestic sales force from Japan, where demand for new vehicles is sagging, to emerging economic powers with burgeoning automobile markets. In a major realignment of its corporate structure, Toyota Motor Corp. will shift 30 percent of its domestic sales force from Japan, where demand for new vehicles is sagging, to emerging economic powers with burgeoning automobile markets.

Sources said Toyota will transfer 300 employees from its domestic sales promotion division mainly to Brazil, Russia, India and China, known collectively as BRICs.

Toyota lags behind its rivals in those markets, where automobile demand is growing faster than in Japan.

Toyota's vaunted sales force is considered a major factor behind its 46-percent domestic market share and company executives hope to use its accumulated know-how to make major inroads into the rapidly expanding markets.

Toyota held a meeting Monday involving representatives of its affiliated sales companies. Toyota forecast domestic sales in 2010 of about 2.75 million vehicles, excluding minicars, about the same number as this year.

Toyota's sales companies have built up a corporate base capable of handling domestic sales of 4 million vehicles.
The sales target for next year is 30 percent less than the combined sales capacity of the dealers.

In response to the expected sales decline, Toyota itself apparently acknowledged the need to reduce its domestic sales division by 30 percent and move employees to the BRICs to bolster sales in those promising regions.

Toyota has about 1,000 employees in its domestic sales promotion division, with at most 300 possibly to be transferred.
Recent sales figures show that Toyota is lagging behind its rivals in overseas markets.

For example, in the first 10 months of this year, vehicle sales in China totaled 10.89 million units, an increase of 37.7 percent over the same period in 2008.

However, during the first 10 months of this year, Toyota increased its sales in China by just 16 percent to about 550,000 vehicles--a lower growth figure than Volkswagen and General Motors. Moreover, domestic rival Nissan Motor Co. also outperformed Toyota, recording a 37-percent surge.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Asahi.com / International Herald Tribune
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=4917



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