49 Marketing Trends found for Economic/Political / Emerging Markets

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China to Become World's Largest Economy by 2032, PwC Predicts

Beancounter PwC (aka PricewaterhouseCoopers) has dusted down its crystal ball to peer into the fortunes - or otherwise - of Planet Earth in in the run-up to 2050. By which time, fortunately for PwC, few of us will be around to remember how wildly inaccurate are such long-range forecasts. Nonetheless, PwC makes some challenging statements, among them that ...

[Estimated timeframe: Q1 2011 - 2050]

... the global financial crisis has accelerated the shift in economic power to developing countries. And that China will overtake the USA as the world's largest economy by 2032.

The report also foretells that by the same date the economic output of such emerging markets as China, India, Brazil, Russia, Mexico, Indonesia and Turkey - the so-called E7 - will overtake that of the established G7 nations of the US, Japan, Germany, UK, France, Italy and Canada.

PwC also projects that India will achieve the most significant increase in share of global economic output, rising from just 2% now to about 13% by 2050.

And come 2050 it too could be close to catching the US.

In the three months to the end of September, India's GDP grew at an annual rate of 8.9%, while Chinese GDP expanded at an annual rate of 9.6%.

By contrast, the US economy grew at an annual pace of 2.6% during the same period, while the eurozone grew by just 0.4%.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5466

'Superfast' Satellite Broadband Planned for Africa and Other Developing Markets

O3b Networks has raised $1.2bn (£700m) for a series of satellites to support super-fast broadband connections to Africa and other emerging markets. The satellites will act as 'backhaul', linking the traffic of local telecoms and internet service providers to the global fibre infrastructure. The project, headquartered in Jersey (Channel Islands),  has been hailed as "one of the most amitious commercial space projects of the decade.

[Estimated timeframe:Q4 2010 onward]

The spacecraft will act as backhaul, linking the traffic of local telecoms and internet service providers to the global fibre infrastructure.

The company informed the markets early on Monday that a collection of investors and banks would provide the money it needed to launch the venture's first eight satellites.

These will be constructed by Thales Alenia Space at its manufacturing facility in Cannes, with the first platforms ready to go into orbit in the first half of 2013.

Russian Soyuz rockets will launch the satellites from the new Sinamary spaceport in French Guiana.

O3b's largest debt facility, some $510m, is being provided by HSBC, ING, CA-CIB and Dexia. This is underwritten by the French export credit agency, Coface, which has been extremely active recently in supporting big space projects involving Thales Alenia.

O3b stands for "other three billion", a moniker for the number of people in the world said to have inadequate broadband internet access.

One of the reasons for this inadequacy is the absence in many regions of a backbone of super-fast fibre-optic-cable connections. O3b's vision is to provide a "fibre in the sky" alternative with a constellation of high-throughput satellites.

This constellation will be put in a Medium Earth Orbit (MEO) about 8,000km above the equator, providing coverage around the globe to a latitude of plus and minus 45 Degrees.

Each 700kg satellite will operate in the high-frequency Ka-band of the radio spectrum.

They will sport 12 steerable antennas to link customers to O3b's eight ground stations from where traffic can be fed into the fibre network that underpins the internet in the developed world. O3b's intention is to put 20 satellites in orbit eventually.

Announcing the new equity, Mark Rigolle, the chief executive of O3b Networks, said: "This has allowed us to secure our funding and to achieve our goal of reaching the billions who have so far been poorly served or completely cut off from the internet - the greatest business and information resource of our time."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: http://www.bbc.co.uk/news/uk-politics-11695416
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5411

Britain's Tesco Targets China as Focus for Future Growth

WalMart has a total of 7262 stores worldwide and is the world’s largest retailer by revenue; UK-headquartered Tesco is the fourth largest global retailer with 3262 stores pole-to-pole. Both supermarket chains are nearing saturation in their home markets and both are looking to Asia's booming economies - China especially - as a source of growth. WalMart already has a foothold in the people's paradise, as has Carrefour of France, the world's number two retailer. So entry into this retail Aladdin's Cave is no pushover, even for the ruthlessly deternined Brit retailer. Leading the assault is Tesco ceo-designate, Philip Clarke, currently Asia and Europe director, who plans to ...

[Estimated timeframe:Q4 2010 onward]

... increase the firm's number of Chinese hypermarkets from 82 to more than 200. The burgeoning nation "offers an unrivalled opportunity in a large, rapidly growing market,” he said.

Although Tesco's China operations are still in the red Clarke is not deterred: “The prize is enormous, but the challenge is complex – China is vast, with cities the size of small countries.”

Tesco has devoted six years to learning about the local market, over which period it claims to have developed a strategy that should be profitable. 

In the current fiscal, third quarter like-for-like sales in China rose to 8.3% from a decline of 1.8% in the comparable period last year.

Elsewhere in the region, in South Korea (Tesco’s largest market outside the UK) year-on-year sales growth in the quarter ended October 31 rose to 6.7%, better than doubling its 3.1% rise in the same period last year. Japanese sales, however, continued to dive, slumping 5.7% in the quarter.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5397

World's New Tiger Economies Opt for Scotch Whisky, Sparking Investment

In an investment boom not seen in Scotland since the North Sea oil bonanza of the 1970s, multinational liquor behemoths such as Pernod Ricard and Diageo are pouring pounds by the million into new distilling facilities - thanks to a surprise taste among the globe's booming tiger economies for Caledonia's uisge beatha: Gaelic for 'the water of life', Scotch whisky. It's a trend likely to continue through the current decade to the delight - not only of the booze barons - but Scotland's struggling economy as a whole - hard hit by the banking collapses of recent years.

[Estimated timeframe:Q3 2010 onward]

On June 4 a kilted Prince Charles formally opened Pernod Ricard's newly expanded Glenlivet single-malt whisky distillery in Scotland - a £10 million ($14.6 million) investment that has upped production capacity by 75%.

Equally eager to exploit the taste of other nations - especially the globe's emerging economies - for premium quality Scotch whisky, Diageo will this fall open its twenty-eighth whisky distillery in Scotland.

it will be the nation's first new, high-volume whisky distillery in thirty years, the company claims. Known as Roseisle, Diageo's investment is said to be £40 million, enabling the new plant to distill up to 10 million liters of single-malt whisky a year.

Although drunk by connoisseurs 'as is', fine malts are more commonly used to produce blended whiskies such as Haig and Robbie Burns.

 According to the Scotch Whisky Association, the past three years have seen alcohol manufacturers spend in the region of £600 million to expand whisky production facilities in Scotland - reversing the neglect of decades. The investments are triggered by rising Scotch whisky exports to the US, its biggest export market by value, as well as by increasing demand in emerging economies.

Despite the recession, Scotch whisky exports from Scotland rose to record levels in 2009, according to the Scotch Whisky Association.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5245

China's Soft Drink Consumption Forecast to Grow 20% Annually

Chinese news agency Xinhua predicts that the nation's soft drinks market is set to grow at an annual rate of 20% over the next several years - a propspect that has beverage behemoths Coca-Cola and PepsiCo salivating into their designer-cans. Vigorous growth is also forecast by Euromonitor - albeit at a less stonking rate: 9.8 percent for the current year.

[Estimated timeframe:2010-2013]

Underpinning this growth is the unsustainable rise and rise of the Chinese economy - a phenomenom that sooner or later is set to replicate the global banking implosion of 2007-8.

In the meantime, however, the nation's burgeoning growth has boosted local workers' incomes while greater employment protection has engendered a desire to spend, spend, spend. And in the interim multinationals such as Coca-Cola and and PepsiCo are determined to milk this happy situation for every dollar they can.

Purchase levels have soared by more than 10% in China in each of the last eight years, and the former firm's key brands - Coke, Sprite and Minute Maid - all lead their categories in terms of sales volumes.

Coke has further extended its reach in the rapidly-developing market over the course of 2009, adding an extra 800 new outlets to its roster.

In the interim, PepsiCo is enjoying "double-digit growth" and has not been sitting idle, having recently received governmental  permission to build fourteen new plants in China, supplementing its existing 22 factories.

Whoops the firm's ceo Indira Nooyi: "It is an important region for us and I must say, especially recently, the Chinese government has been particularly good to us [and] has been supportive of our strategies both on the beverages and on the snack side."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com / Business Week / Marketing Interactive
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5107

India's Adspend to Achieve Compound Annual Growth of 13%

The four years from 2010 will see Indian advertising expenditure grow at a rate western nations will envy rather than emulate. The growth not only reflects a burgeoning economy but also reflects the robust health of the nation's media and entertainment sector, according to the latest joint report from the Federation of Indian Chambers of Commerce and Industry and beancounters KPMG.

[Estimated timeframe:2010-2014]

India's media and entertainment market is forecast to achieve a compound annual growth rate of 13% from 2010 to 2014 - at the end of which period it will have an estimated worth of US$24.1 billion. As an indicator of the sector's current vigour, this compares with a 'mere' 1.4% growth rate in 2009 worth $12.9bn.

Adspend levels, which were static last year after three years of double-digit growth, will register a Compound Annual Growth Rate (CAGR) of 14% over the forecast period.

  • Within this expansion framework, TV - which accounts for the major share of media budgets at present - will enjoy ad revenue growth of 15.6% annually, with subscriptions achieving a similar improvement over the same period.
  • Aggregated TV revenues from all sources will double from $5.71bn to $11.58bn by 2014, while print income will rise from $3.88bn to $5.97bn.
  • The film industry will see its overall figures jump from $1.98bn to $3.09bn, with radio's numbers improving from $173m to $364m.
  • Out-of-home media experienced a contraction of 15% last year, to $302m, but will enjoy a CAGR of 12%, to $530m, in the next five years.
  • Internet ad revenues, currently $185m, should also increase by 30% annually as more brands look to this channel.

Comments Rajesh Jain, executive director and head of media and entertainment practice at KPMG. "If advertisement revenues on TV, radio and print have seen de-growth in the last twelve-to-fourteen months, advertisers have flocked to the internet."

While FICCI secretary general Amit Mitra was equally bullish:  "The media and entertainment industry represents the face of consumers in India. Despite the challenging last year, I'm excited by the potential of the industry to perhaps grow beyond 13% per annum over the next few years."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WARC.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5099

Mobile Advertising Set to Soar in BRIC Nations by 2012

Given the high concentration of SMS usage, especially relative to the low level of mobile internet usage in all the BRIC [Brazil, Russia, India, China] nations except the latter, messaging-based campaigns will initially provide marketers with the widest exposure to mobile consumers. This, however, is set to change dramatically by 2012 ...

[Estimated timeframe:2010-2012]

Mobile advertising is still in a relatively nascent stage across the BRIC countries (Brazil, Russia, India and China), and each market will develop along a different trajectory, according to the latest research from eMarketer.

But as smart devices proliferate and consumers' appetites for advanced applications such as video increase, marketers will have more sophisticated opportunities to engage mobile users.

China, which has the largest mobile subscriber and internet population, will emerge as a significant mobile advertising market by 2012, although spending will still be low relative to the size of its user base. In Brazil, India and Russia, spending levels across the primary mobile advertising channels -- messaging, display and search -- will remain modest.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Adweek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5094

Cloud Computing Will Mushroom, Mobiles Replace PCs, Predicts Gartner

US research specialist Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year's crystal ball-gazing. Here's the company's future predictions ...

Gartner's Five-Year Perspective for Marketers and Tecchies:

  • By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.
  • By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&D efforts in cloud computing, resulting in cloud-enabled outsourcing options.
  • By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.
  • Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.
  • By 2014, building on server vitalization and desktop power management as savings in energy costs, more organizations will be driven by the need to be responsible for carbon dioxide emissions and will include carbon costs in business cases. Vendors will have to provide carbon lifecycle statistics for their products.
  • In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to eco labels.
  • Online marketing by 2015 will control more than US$ 250 billion in Internet marketing spending worldwide.
  • By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%.
  • By 2013, mobile phones will replace PCs as the most common device for Web access.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Gartner.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5015

India Expects13% Hike in Outsourcing Growth in Next Fiscal and Beyond

According to India’s National Association of Software and Service Companies (Nasscom), growth in software exports and outsourcing from other areas of the globe is predicted to grow by at least 13% in the year to March 2011. It's a trend unlikely to go into reverse at any time in the foreseeable future...

Says Naascom chairman Pramod Bhasin:"With a renewed value proposition, we look forward to a terrific future, with growth estimates of 13%-15% in 2010-2011 for the export sector and 15%-17% for the India market."

Moreover, growth is not restricted geographically to the Indian subcontinent, reports the association's president Som Mittal, who added that that the sector had also increased its worldwide workforce by recruiting IT specialists in developed countries.

Indian IT companies have extended their tentacles to over sixty nations and boast some 450 delivery centres worldwide.

Commenting on this trend, Forrester Research analyst Sudin Apte acknowledged: "We are still far from the [pre-crash] glory days, but the IT industry is understandably upbeat as it’s aware that western companies have tight budgets and will need to outsource to cut costs.This means there will be more business for Indian [software] exporters.”

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5013

Asia set to overtake US in green technology

Asian economies look set to outstrip the US in the clean technology market by rapidly increasing investment in manufacturing capacity and research and development, said a report by two American think-tanks.

The US attracted about $52bn (€35bn, £31bn) in private capital for renewable energy technologies between 2000 and 2008, said a report from the Breakthrough Institute and the Information Technology and Innovation Foundation.
China was catching up rapidly by the end of that period, with a total of $41bn in private capital invested.

But the report said that over the five years to 2013, China, Japan and South Korea would between them invest a total of $509bn in clean technology under current plans. China had already earmarked $177bn in stimulus funds for green projects including high-speed railways.

US investment over the same period was likely to be about $172bn if projected spending based on the economic stimulus package went ahead. If the US was to remain competitive, the government must increase its planned spending on clean energy “R & D” and on stimulus measures to boost clean technology.

The report said China was “poised to replicate many of the same successful strategies that Japanese and South Korean governments used to establish a technological lead in electronics and automobiles”.
In depth: Green technology

An FT series analysing how clean technologies and the companies behind them are coping with the economic downturn, government policy and public expectation.

The strategy includes providing fledgling companies with low-interest loans, funding industry-wide R&D, ensuring that government procurement is geared towards domestic companies and providing subsidies for private groups to buy advanced clean technologies.

The advantage gained by these “clean-tech tigers” will make it difficult for later-to-market companies and countries to take advantage of the growing demand for low-carbon goods, which is set for a further boost if governments can put in place a new framework on controlling greenhouse gas emissions.

According to some estimates, the global market for low-carbon goods and services is already nearing $3,000bn and set to reach $4,500bn by 2015.

Some signs of China’s potential future dominance of clean technology markets are already evident. The country is the world’s ­biggest exporter of solar power components and has one of the biggest wind ­turbine manufacturing industries.
This year, according to the report, China will export the first wind turbines destined for use in a US wind farm, for a project valued at $1.5bn.

The report found the US relied on foreign-owned companies to manufacture most of its wind turbines, produced less than 10 per cent of the world’s solar cells, and was “losing ground on hybrid and electric vehicle technology and manufacturing”.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=4928

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