48 Marketing Trends found for Economic/Political / Emerging Markets

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Ad Blocking Reaches Critical Mass

Trend Summary: A new study reveals that 61% of consumers are aware of ad blockers and 42% would pay to remove ad intrusions.

The study, released on Monday, polled 28,000 consumers in 28 nations and made general predictions about the ad-blocking phenomenon. According to Gavin Mann, Accenture’s global broadcast industry lead: “Consumers are increasingly willing to pay for blockers because too many ads are ...

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... poorly targeted.

The survey notes that that younger consumers are especially aware of ad blockers compared with older age groups. More than two-thirds (69%) of those in the 18-24 age group, and almost the same number (66%) of those between 25 and 34, say they’re aware of ad interruption technologies.

Regionally, ad-blocker awareness is especially pervasive in Latin America (78%) and the Middle East (69%). In addition, consumers in emerging markets are significantly more likely than those in mature markets (47% vs 34%) to say they plan to pay to eliminate ad interruptions.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6880

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