311 Marketing Trends found for Economic/Political / Global


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AI Predicted To Galvanise Future Global Growth

Trend Summary:  The steady decline of corporate profits since 2010 threatens future investment, innovation and shareholder value.


According to Accenture Research, the traditional drivers of economic growth - labour, capital and productivity - are not delivering their usual lift, despite which the world could be on course for ...

[Estimated timeframe:Q3 2017]

... a new industrial revolution fuelled by artificial intelligence, boosting global economic growth back to its heydays of the 1960s and 1970s.

Says Accenture Research managing director Mark Purdy: "AI isn’t simply a technology that improves productivity, it’s a form of capital and a virtual labor force on its own, adding “it can be an individual factor of production by itself.” 

In a study across twelve developed economies, Accenture found that by 2035 embracing AI could double the annual economic growth rate of GDP.

Read the original unabridged partners.wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7233

Why AI Is the Future of Growth

Trend Summary: The world may be in the midst of a new industrial revolution fuelled by artificial intelligence.


According to Mark Purdy, managing director of Accenture Research: “We believe that artificial intelligence has the potential to drive much faster growth in the global economy." Moreover AI isn’t simply a ...

[Estimated timeframe:Q3 2017]

... technology that improves productivity, it’s also a form of capital and a virtual labour force.

In a study across twelve developed economies, Accenture found that embracing AI could double the annual economic growth rate of GDP by 2035.

Moreover, in a subsequent Accenture study which assessed the impact of AI within sixteen industries, research indicated that AI has the potential to boost rates of profitability by an average of thirty-eight percent,  thereby negating the low-profits spiral in which many corporations have become locked in the past decade.

Read the original unabridgedWSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7225

Facebook Ceo Zuckerberg Unveils New World Vision

Trend Summary: Facebook Ceo Zuckerberg takes another step forward defining a new vision for the social-media company.


Mr Zuckerberg says he wants Facebook to help people build more robust communities offline, bringing the world closer together as ...

[Estimated timeframe:Q2 2017]

... his company grapples with its growing power in the world.

According to Zuckerberg, Facebook’s focus over the next decade will be the creation of tools to build more community and bring the world closer together - a shift from the company's longtime motto “connect the world.”

“I used to think that if we just gave people a voice and helped them connect, that would make the world a lot better by itself,” Zuckerberg said earlier this week at an event in Chicago for circa 300 leaders of Facebook’s largest and frequently used groups on the platform.

Wiping back a tear the caring billionaire ($64.2bn in 2017 to date) confessed: “But our society is still divided. Now I believe we have a responsibility to do even more”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7208

Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a "retail offering" in Australia, challenging the nation's existing retailers.


Amazon boss Jeff Bezoz has hurled down the gauntlet of competition at the feet of Australia's existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in ...

 

[Estimated timeframe:Q2 2017]

... in the Antipodean market.

Mr Bezoz's nice littler earner already has a significant presence in Australia, having set up Amazon Web Services in 2012 and its Kindle store in 2013.

Yesterday's confirmation from Amazon ends months of speculation among investors as to when or whether the company would fully launch in the Australian market.

According to an Amazon PR release: "The next step is to bring a retail offering to Australia, and we are making those plans now."

The tech titan already has circa 1,000 employees down under and boasts that it will bring thousands of new jobs to Australia and millions of dollars in additional investment.

A banner ad on its Australian website has also annouced that Amazon Marketplace would be up and running soon.

Read the original unabridged FoxBusiness.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7169

Internet of Things "Misunderstood" IBM Tech Guru Claims

Trend Summary: Technology is advancing at an unparalleled pace and global tech companies have never previously made such a profound impact on the world.


yes According to Rob High, vice president and chief technology officer at IBM Watson, this is a trend that could advance in ...

[Estimated timeframe:Q2 2017]

... less apparent ways.

​Mr High believes that technology and the Internet of Things [IoT] will advance human abilities, claiming that it would do so in ways that we can't yet imagine.

"When you think about what it was like ten or fifteen years before smartphones, could we have then then imagined the way that these things would impact our lives?

"I suspect that technology will impact us in just as profound a way and even more so than it has so far. I'm not sure we can fully predict how it is going to augment us other than to say that by helping us to overcome our own limitations we are going to start to begin to see the world in a different way and imagine the possibilities in a different way, make choices in a different way and be inspired in ways that people only have a slight hint at understanding now".

It's going to be an extremely remarkable and fun time to live through these changes in society and the potential is going to be great for us."

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7152

Digital Predicted to Lead Global Ad Growth in 2017

Trend Summary: Ad revenue growth is predicted to rise by 7% in 2017 whilst Digital will soar.


According to Magna, a unit of IPG Mediabrands, global ad growth will slow in 2017 to 3.6%, with total advertising revenues reaching $511bn. Magna attributes the slower rate of growth a to lack of ...

[Estimated timeframe:Q1 2017]

... cyclical events such as the Olympics and major political campaigns that added $3.5bn in incremental adspend in 2016.

Advertisers are reallocating their budgets. Digital-based ad sales will grow double-digits to become the top media category in 2017, Magna asserted, surpassing linear TV ad sales for the first time ($70 billion vs. $67 billion for national and local).

2016 was the first year when digital ad sales finally surpassed total linear television.

Magna also notes that social video was one of the key drivers in 2016, and this will continue in 2017 with the main social media networks competing to offer ever more video content to their users, including some premium content via partnerships with TV companies and major sports leagues.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7143

Asian Tech Giants Team Up to Exploit Advanced Programmatic Technology

Trend Summary: Singapore and China based technology giants partner to develop AI-powered advertising products.


A strategic partnership between Singapore based Amnet and Chinese information technology company iIFlytek, was announced yesterday March 25th and will encompass advanced programmatic technology, involving ...

[Estimated timeframe:Q1 2017]

...  big data and artificial intelligence, aiming to drive better performance and deeper intelligence for advertisers and marketers.

Amnet will have access to iFlytek’s expertise in machine learning, voice recognition and big data analytics, while iFlytek aims to use the deal to expand its services beyond AI technology to incorporate data-driven advertising.

iFlytek, which was founded in 1999, is one of China’s leading tech companies specialising in intelligent speech and language technologies. It has 70% of China’s speech technology market, having created the application largely referred to as 'China’s Siri' and also created China’s first AI project, iFlytek Hyper Brain.

According to Lawrence Wan, managing director of Amnet China: “With our iFlytek strategic partnership, we are exclusively co-developing breakthrough products that will fundamentally evolve advertising to a new level. This includes tapping into their marketing leading connection into China’s intelligent TV’s smart homes and intelligent cars, amongst others.“

Read the original unabridged TheDrum.com article

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7135

Internet Adspend Will Exceed $200bn In 2017

Trend Summary: Global internet advertising expenditure will grow 13% to reach $US205bn in 2017.


According to Zenith’s latest Advertising Expenditure Forecasts, published today, internet advertising will attract 36.9%  of all advertising expenditure, up from ...

[Estimated timeframe:Q1 2017]

... 34.0% in 2016.

This is the first year in which more money will be spent on internet advertising than advertising on traditional television (the latter totalling $192bn).  

The sheer scale of internet advertising means its growth rate is slowing. Internet adspend grew 17% in 2016, down from 20% in 2015, and Zenith expects growth to slow to 13% in 2017, 12% in 2018 and 10% by 2019 (though it will continue to add US$23bn‐US$24bn a year).

In this environment it is vital that platforms and publishers address advertisers’ valid concerns about viewability and brand safety to secure sustainable growth. As the market matures, advertisers need to know for certain that their ads are being actively viewed by real people in appropriate environments.
 

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7133

Microsoft And Publicis Groupe Link In Big Data Project

Trend Summary: In a bid to rule the Big Data roost Microsoft is striking an increasing number of third party Big Data deals.


In the wake of Microsoft's cosy cuddle-up with Adobe earlier this week, the former's Ceo Satya Nadella has expanded a pilot initiative that combines Publicis’s cloud service SapientRazorfish with Microsoft’s ...

[Estimated timeframe:Q1 2017]

... Azure cloud service.

The partnership highlights Publicis’s push to generate more revenue from intellectual property and compete with consulting companies, as well as Microsoft’s ambitions to expand its cloud-based offerings.

Cosmos gleans people’s behavioral data for marketers and constantly updates individual customer identities that are stored in the Microsoft cloud. Marketers are therefore able to use that customer information to create and send targeted emails and digital ads to individuals.

According to Shannon Denton, chief strategy officer of Publicis digital agency group SapientRazorfish: “How customers behave in real time changes how we market to them”.  

“When we’re competing with other agencies and also with consultancies, this data is a huge advantage. That’s the big play and why we’re going to continue to invest in this area.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7131

Yahoo Ogles Premium UK Media

Trend Summary: Yahoo strikes global content partnership deals with premium UK media.



California headquartered US multinational technology company Yahoo has struck a content partnership deal with leading British newspaper brands The Telegraph, The Guardian, The Independent, the Evening Standard and ...

[Estimated timeframe:Q1 2017]

... Hearst UK.

The multinational mega deal will enable the publishers to distribute selected content via Yahoo's sites and mobile apps across five nations: the UK, USA, Canada, India and Singapore.

According to Comscore Inc, a cross-platform measurement company that measures audiences, brands and consumer behavior worldwide, Yahoo's content is read across multiple devices by 206 million people in the USA, 22 million people in Canada and 29 million people in the UK.

The figures for India and Singapore, however, relate only to desktop viewing and their readership  is 29 million and 3 million respectively.

The deal enables publishers to gain a share in the revenues gleaned from advertising that are run alongside each article.

Says Yahoo's Greg Miall, director of global partnerships: "This deal is about giving these publishers access to a much wider audience than their content currently gets."  

Read the original unabridged CampaignLive.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLiveco.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7101



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