311 Marketing Trends found for Economic/Political / Global


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Are Bots Set To Invade Madison Avenue?

Trend Summary: A US based investment management firm is working on machines to replace middle managers within five years.


The world's largest hedge fund, Westport Connecticut based Bridgewater Associates, is planning to replace its tier of middle management with artificial intelligence [AI] Bots over the coming ... 

[Estimated timeframe:Q1 2017]

... five years.

According to a report in Business Insider the company, which currently manages $150bn in funds, has revealed in a note to clients that it will start laying off employees.

The bulk of the cuts will impact upon the company's back-of-the-house workforce, specifically technology, recruiting, facilities, and management services,

The layoffs will also lead to significant changes to processes and technologies.

Moreover, according to MediaPost journalist George Simpson, it might be argued that with algorithms, programmatic and the beginnings of AI continuing to grow, the advertising industry is not long for this world.

Notes Mr Simpson wryly: "And given the quality of most of the Super Bowl ads this year, the whole argument about the need for human creative is pretty much out the window at this point".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7095

Facebook and Apple In Virtual Reality Slug-Out

Trend Summary: Titans battle for virtual/augmented reality [VR/AR], one of the most promising transformative trends on the marketing horizon.


VR/AR first hit the marketing headlines back in 2014 when Facebook acquired Oculus for $2bn. Fast forwarding to last week, Facebook lost a lawsuit filed by ZeniMax relating to ...

[Estimated timeframe:Q1 2017]

... the acquisition.

ZeniMax alleged that Facebook/Oculus had stolen its trade secrets and the jury awarded the plaintiff $500m, causing Facebook's Zuckerberg to wail all the way to the bank as ZeniMax was seeking $6 billion.

Despite these shenannigans of corporate greed, Zuckerberg is still lusting after VR/AR supremacy, convinced that VR will be the next major computing platform with the potential to become a paradigm shift.

Meantime Apple.inc remains on the sidelines ready to leap into the VR scene if and when dollar attrition decimates the battle of the VR titans.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Foxbusiness.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7093

Data-Driven Marketing and Advertising Spend Soars

Trend Summary: Now that marketers worldwide accept data as vital to their work, they are spending more on data-driven marketing.


Given that data-driven marketing and advertising [DDMA] is currently flavour of the month, marketers worldwide are getting better at ...

[Estimated timeframe:Q1 2017]

... evaluating its effectiveness.

According to a new study - The Global Review of Data-Driven Marketing and Advertising published by the GDMA trade body - is based on an online survey of 3,283 thought leaders in the advertising, marketing, media and technology industries in eighteen countries.

The report found that eight in ten respondents regard customer data as critical to their marketing and advertising efforts.

More than half of these respondents had increased their spending on DDMA in 2016, compared to the previous year, although 36% said their investments remained flat, particularly across digital channels and related execution functions.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7086

Global Digital and Mobile Growth Rampant

Trend Summary: Global trading conditions rose in January with digital and mobile growth rampant.


The Global Marketing Headline Index [GMI] remained stable at 51.7 in January, indicating continuing growth, albeit modest, in marketing sector activity across the world. There were however ...

[Estimated timeframe:Q1 2017]

... observable regional differences with the European GMI, rising slightly to reach 56.6, the fourth consecutive increase.

The Headline Index for the Asia-Pacific region dipped slightly to 48.1 while in the Americas, marketing activity fell marginally for the third successive month with an index value recorded of 49.3.

This figure includes both South America, dominated by Brazil, which is still in recession and the United States, where marketing activity is growing.

Read the original unabridged GMI article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7082

Five Trends Will Drive the Internet of Things in 2017

Trend Summary: Top Five 'Internet Of Things' Trends to watch for during 2017.


Last year was a transformative and exciting year for the so-called 'Internet of Things' [IoT] with almost every industry riding the IoT bandwagon. Leading the IoT bonanza were ...

[Estimated timeframe:Q1 2017]

... consumer products such as wearables and connected electronics, between them comprising a substantial part of the market, which IDC estimates will account for more than 80% of IoT spending through 2020, much of which will be on B2B applications.

A recently published report (The Forrester Wave: IoT Software Platforms, Q4 2016) assesses how the leading IoT platforms stack up based on current offerings, strategy and market presence.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7078

USA, Europe Shrug Off Economic Concerns

Trend Summary: Consumers and businesses remain calm despite the political turmoil on both sides of the Atlantic.


Despite the election of Donald Trump as US president and the UK's 'Brexit' from the European Union, consumers and businesses are apparently undaunted by the prospect of ...

 

[Estimated timeframe:Q1 2017]

... profound political change.

Economists and other prophets of woe have warned for months that the UK’s departure from the European Union could shake household and business confidence and damage the economy, but it hasn’t played out that way.

A wider trend across the rest of Europe and the USA suggests that consumers and businesses alike are seemingly undaunted by the prospect of profound political change on both sides of the Atlantic and may even be encouraged by it.

If the trend lasts it’s a plus for the still underpowered global economic recovery.

There are, as yet, few signs that the transatlantic economy and prospect of political change are denting what are known as "animal spirits", a term coined by the late John Maynard Keynes to describe the emotions that drive economic behavior.

According to Eric Lascelles, chief economist at RBC Global Asset Management: “Extremely uncertain public policy should be a drag that constricts growth."

“It clearly has not been [the case] in the UK. It simply seems not to be a powerful variable.”

Read the original unabridged WSJ.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7077

Trust In Institutions Declines Worldwide

Trend Summary: Trust in institutions such as the media, government and business leaders continues to decline worldwide.


According to the Trust Barometer published by American communications and marketing giant Edelman, trust in institutions such as the media, government and business leaders continues to ...

[Estimated timeframe:Q1 2017]

 ... decline across the world.

Edelman’s survey reveals that faith in the media is at an all-time low in seventeen of the twenty-eight nations polled, while trust in government sagged in fourteen global markets and is rated as the least-trusted institution in half of all countries surveyed.

Trust in business leaders is also imperiled, dropping in every market polled.

More than half (53%) of global respondents felt the system was working against them, offering little help for the future. (Only 15% believed it was working for them; the remainder felt uncertain.

Comments Kathy Beiser, global chair of Edelman's corporate practice: “This crisis in trust has profound implications for institutions and their leaders“.

Adds Ms Beiser: "We see a growing and continuing disparity in trust levels between the mass population and the informed public, with the mass substantially less trusting than those with higher levels of income and education”.

She concludes: "The mass population simply doesn’t believe the system works for them anymore.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7073

Global Tech Spending Predicted to Sag In 2017

Trend Summary: Technology spending worldwide will grow at a rate of between 3% and 4% in 2017 and 2018.


In a report released yesterday by independent technology and market research company Forrester, global spending on marketing technology will grow grow at a rate of between ...

[Estimated timeframe:Q1 2017]

... 3% and 4% in 2017 and 2018.

However, Forrester lowered its forecast for business and government purchases of tech goods and services, predicting a growth rate of 3.2% in 2017 and 3.9% in 2018, as measured in constant- or local-currency terms.

Growth overall should rise to 3.9% in 2018, but while the USA and a handful of other countries will experience stronger growth, Japan, most of Europe, and many emerging economies will experience weaker growth in tech spending.

The USA, alomg with China, and India will lead growth, with Europe and Japan lagging. Forrester estimates that technology spending in a handful of other countries will see at least 4.5% growth, with another dozen seeing around 3%.

Among other factors, a weaker British pound and uncertainties about the ultimate UK/EU relationship will hurt UK consumer spending and business investment, reducing the UK's real GDP growth to circa 1%. China will sustain 6% growth in real GDP.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7070

Emerging Nations Will Generate Over 2.5 Bn Smartphone Users by 2020.

Trend Summary: Marketers eyeing the global market are advised to think mobile, especially if targeting emerging markets.


According to "Emerging Markets: Changing the Game of Mobile Advertising," a new white paper published by mobile connectivity operator Jana, nations such as India, Mexico, Brazil and Indonesia will by 2020 collectively account for more than ...

[Estimated timeframe:Q1 2017]

... 2.5 billion smartphone users.

Growth will be spurred by Google's Android mobile operating system, which currently accounts forjust over half of all US smartphones, plus a global share of 88%.

However, the high cost of data discourages many users from downloading apps. According to UK newspaper The Guardian, 50% of smartphone users in India deactivate their data plans, a trend that has forced companies like Google-owned YouTube to create "lite" versions of their apps to reduce data usage.

Globally, video is on track to account for 70% of all mobile data traffic during the next five years.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7066

Global Ad Market to Hit Double Digit Gains in 2017

Trend Summary: Global adspend in 2016 is predicted to end the year with strong growth, reaching even higher gains in 2017.


London-based IHS Markit, a provider of information and analysis to government and business decision-making processes, predicts that total worldwide advertising in 2017 will grow 7.1% to a hefty $532bn driven by ...

[Estimated timeframe:Q1 2017]

...  strong marketing expenditure for the upcoming Winter Olympic Games in Austria, the European Football Championships and the result of the recent US Presidential election.

IHS Markit also expects that global advertising revenue will grow by11% to $590 billion in 2017, with strong gains coming from the Middle East, Africa and Asia-Pacific, where India and Indonesia will perform well.
 

Meantime, the USA will remain the biggest market, up 4% to $179.4bn, while China continues to gain as the second-biggest market, improving 19% to $98.9bn, whereas Japan will remain virtually flat.

Read the original unabridged MediPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7062



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