311 Marketing Trends found for Economic/Political / Global


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Internet of Things Set to Soar by 2020

Trend Summary: The Internet of Things [IoT] could soon be directly affecting every aspect of our lives.


According to US information technology, research and advisory firm Gartner, 6.4 billion connected 'things' are estimated to be in use by the end of 2016, an increase of 30% compared with ...

[Estimated timeframe:Q2 2016]

... 2015.

This figure is predicted to reach 20.8 billion by 2020.

There are two main types of connected 'things': Cross‐industry and Vertical‐specific devices.

Cross‐industry devices are generic devices that can be used in multiple industries, such as building management systems or connected light bulbs, while Vertical‐specific devices are found in particular industries, such as specialised hospital equipment or container ship tracking devices.

Read the original unabridged TalkBusinessMagazine.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusinessMagazine.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6879

Toyota Teams With Microsoft for Auto IT

Trend Summary: Toyota is expanding its partnership with Microsoft to develop new internet-connected vehicle services for owners and dealers.


The Japanese car giant has established Toyota Connected at its US headquarters in Texas, consolidating its existing connectivity services to act as the company's "data science" hub. Microsoft has a ...

 

[Estimated timeframe:Q2 2016]

... 5% stake in the venture.

The new organisation "will make lives easier" according to Zack Hicks, Toyota Motor North America's chief information officer who will also serve as ceo of Toyota Connected.

Among the services to be developed or expanded under the Toyota Connected banner are insurance coverage and rates based on owners' actual driving patterns. The partnership will also connect vehicle networks that can share information on traffic and weather conditions, such as icy roads; and information services tailored to a driver's habits and preferences.

The technology will also monitor drivers heart rate, glucose level and other personal health data. It will also provide support for Toyota's ongoing research in robotics and artificial intelligence, including the development of self-driving cars.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6868

Global Middle Classes Boom

Trend Summary: Almost 100 million households worldwide have entered the consuming middle-class income bracket over the past two years.


According to a new global survey conducted by information and measurement company Nielsen on behalf of financial services giant Credit Suisse, the role of young consumers is ...

[Estimated timeframe:Q2 2016]

... an essential component of this development.

However, the worldwide adoption of ecommerce is also an important factor, given that the proportion of internet users who shop online rose to 30% in 2015.

The survey findings are based on 16,000 face-to-face interviews with consumers from nine emerging economies: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey.

The report identified India as the"biggest ecommerce opportunity", noting that "the average Indian respondent's income has increased by double-digits compared with a decline for the [emerging market] average, although income expectations going forward have moderated."

However, it is in China that younger consumers have really made an impact, the survey reporting that shoppers aged between 20 and 30 are expected to contribute to 35% of the country's total consumption over the next five years, up from the current figure of just 15%.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6867

European Marketing Industry Overtakes Rest of World

Trend Summary: Global marketing activity grew steadily in March and at a similar rate to February.


According to The Global GMI index [GMI], published monthly by World Economics.com, growth occurred globally albeit at declining rates, with the exception of Europe which registered a value of 59.2, the continent's highest GMI level to date, compared with a global value of ...

[Estimated timeframe:Q2 2016]

... 54.9.

According to the survey, allocation of marketing budgets to TV continues to decline, recording an index value below the 50 ‘no-change’ level. TV also saw falls in spending in the Asia-Pacific region and in the Americas, although Europe registered a steady rise.

Conversely, spending on traditional media (Press, Radio and Out-of-Home) continued to fall globally and across all regions. In contrast, the allocation of media budgets to Digital and Mobile rose strongly in Europe, Asia-Pacific and the Americas.

The Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers. The company's global panel (2,000+ members) consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry.

The panel has been carefully selected to reflect trends in the three main global regions: Americas, Asia Pacific and Europe.

Read the original unabridged World Economics.com article.


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Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6866

Global Adspend Set to Rise in 2016, Slow in 2017

Trend Summary: Global advertising expenditure is predicted to rise by 4.4% in 2016.


UK based marketing intelligence service Warc predicts that global advertising expenditure will increase by 4.4% to $561bn this year, following estimated growth of ...

[Estimated timeframe:Q1 2016]

... 3.1% in 2015.

It's not all good news, however, as Warc forecasts that the rate of expansion will slow to +3.7% in 2017.

The findings are released as part of Warc’s Global Adspend Outlook, a free summary of advertising  investment trends based on actual adspend across ninety three markets.

Expenditure data is collected via an annual survey of monitoring organisations and advertising  industry bodies. It is then combined with broader GDP and consumer spend forecasts from the OECD and the International Monetary Fund.

Comments Warc research analyst James McDonald: "Despite an air of economic uncertainty, consumer spending will rise globally both this year and next, and with it the level of advertising investment aimed at influencing the flow.

Read the original unabridged Warc.com article.
 


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Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6858

Millennial Entrepreneurs Drive Global Growth

Trend Summary: A generation of Millennial entrepreneurs is leading the way to worldwide business prosperity.


According to a new report released today by HSBC Private Bank, the background of entrepreneurial Millennials is as diverse as the businesses they run. Moreover, their personal motivations can often exert a significant influence on the ...

[Estimated timeframe:Q1 2016]

... social, cultural and generational contexts in which they develop their business ventures.

Personal motivation is the major factor driving the success of entrepreneurs and whatever inspires them to create their enterprises is an indicator of their approach to business and likelihood of future success.

The HSBC report divides the population of entrepreneurs into four groups: Game Changers, Pathfinders, Trailblazers and Lifestylers.

Of these groups 'Pathfinders' is the largest, accounting for 40% of the global population of entrepreneurs, whose key characteristic is the steady building of businesses.

'Game Changers' account for just 18% of the population, although it is the most likely group to become serial entrepreneurs and to grow larger enterprises.

Across all profiles, 64% of entrepreneurs believe it is their duty to have a positive social and economic impact on society and 74% gave to good causes during the preceding year.

Moreover, one third of business owners contribute to society by taking an unpaid role in the community or donating time or expertise to social causes.

Read the original unabridged HSBCPrivateBank.com article.


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Source: HSBCPrivateBank.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6852

Global Marketing Growth Continues to Expand

Trend Summary: Global marketing activity is growing steadily at close to a constant rate over the last few months.


The Headline Global Marketing Index [GMI] for February, published by London headquartered World Economics, registered a value of 54.8, unchanged on its value for January. All regions experienced growth in marketing activity, albeit at ...

[Estimated timeframe:Q1 2016]

... very different rates.

The recorded index values for the Headline GMI were up by 0.7 in Europe, largely stable in the Asia-Pacific area and slowed by 0.5 in the Americas.

In February, the global survey showed that the allocation of marketing budgets to TV continued to fall with an index value of 49.5, virtually unchanged on the previous month.

This was the fifteenth consecutive month in which the value of the global TV index was under the 50 ‘no-change’ level, indicating month-on-month falls in global TV budget share.

Digital and Mobile advertising also continued to rise rapidly on a global level, with very robust index values. Both media rose strongly across all regions expanding their share of advertising budgets.

In Europe, in contrast to the global trend, the resources devoted to TV grew with the index recording a 0.5 increase, up on the previous month. This is the fifth consecutive month that Europe has seen a rise in the growth rate of television.

In the Asia-Pacific region and in the Americas spending on TV both fell for another month.

Commenting on these trends, World Economics CEO Ed Jones said: “The Headline Global Marketing Index reading for February indicates that marketing budgets are growing strongly in Europe, but are declining in the Asia-Pacific region and in the Americas. The allocation of budgets to traditional media continue to suffer from the rapid expansion of spending on Mobile and Digital media.”

Read the original unabridged World Economics.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6841

Mobile Loyalty Card Users Set to Reach Three Billion By 2020

Trend Summary: By 2020, over three billion mobile loyalty cards will be integrated into apps or operate as mobile-only.


According to a new study published by UK-based Juniper Research, 2020 will see more than three billion mobile loyalty cards integrated into apps or, alternatively, operate as ...

[Estimated timeframe:Q1 2016]

... mobile-only.

The study found that brands and retailers are now responding to consumer demands for better integration with mobile devices.

Mobile loyalty programs tend to go hand in hand with mobile payments, despite their low rate of integration thus far. However, Millennials tend to adopt payment technology more quickly.

Moreover, improved targeting and personalisation has generated more activity from users and customers, ensuring that offers and deals are both relevant and timely.

As of December 2015, there were 1.4 billion mobile loyalty cards in use, and that number is set to more than double over the next four years.

Read the original unabridged MediaPost.com article.


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Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6828

Unilever Marketers Face Tough Cost Controls in 2016

Trend Summary: Unilever marketers could be required to adjust budgets annually to offset the impact of a slowdown in emerging markets.


Unilever ceo Paul Polman has decreed that the sprawling multinational, multi-brand titan must roll out a “global zero-based budgeting programme" that will seek to foster a stern culture of ...

[Estimated timeframe:Q1 2016 Onward]

... tighter cost management.

Zero-based budgeting is a tool Unilever has used previously, while similar tactics have recently been adopted by companies such as Mondelez and Coca-Cola in an attempt to protect margins amid tougher growth prospects.

Meantime, Unilever executives are hoping that over the coming twelve months the fmcg titan's new strategy will ensure that its brands carry forward the momentum they gained in Q4 2015.

In that quarter, Unilever's revenue rose by 4.9%, spurred by growth in its homecare and ice cream units, both of which have introduced stricter cost control measures.

Says ceo Polman: “We are preparing ourselves for tougher market conditions and high volatility in 2016, as world events in recent weeks have highlighted”.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6809

Amazon Muscles-In On the Coming Smart Homes Market

Marketing Trend Summary: Amazon enters the Smart Home market, becoming the 'Brains' behind the Internet of Things [IoT].


Amazon today announced it's intention to push deeper into the smart home market by selling semiconductors manufactured by its subsidiary Annapurna Labs, a chip design company purchased by Amazon chairman/ceo Jeff Bezos last year for $350m. Amazon's ultimate aim is to sell ...

[Estimated timeframe:Q1 2016 -Q4 2019]

... the technology to home equipment designers who specialise in building products for the Internet of Things [IoT].

Amazon's move will see companies integrate search into a variety of hardware devices.

Amazon’s new product line, branded Alpine, will serve as a foundation for next-generation digital services for connected homes.

The chips can enable functions such as voice search in domestic devices.

Voice search will drive new behavior and understanding for marketers in 2016, according to David Pann, general manager of Microsoft Search Advertising, who made seven search predictions for 2016.

Pann’s predictions range from using search data to predict the outcome, to using paid-search advertising to go beyond keywords to audience and action buying, and mobile to personalize the experience.

Search marketing will harness the majority of digital marketing spend, predicts Pann, but the industry will need to find a way to automate more functions into chips and devices.

Search marketing will represent 45.4% of digital marketing spend in 2016, predicts Forrester Research Digital Marketing Forecasts, 2014 to 2019. However, that figures doesn’t include future search investments that will become automated in devices.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6803



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