389 Marketing Trends found for Economic/Political / National


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US Regulators Set to Challenge Dominance of Online Titans

Trend Summary: US regulators are accused of 'playing softball' when challenging anti-competitve behaviour by US tech titans Google, Facebook and others.


There is growing concern over the ever increasing dominance of US tech giants Alphabet (Google's parent company), Apple, Microsoft, Amazon and Facebook - the  five largest companies in the world by ...

[Estimated timeframe:Q2 2017]

... market capitalisation.

The Big Five's increasing market dominance is fuelling concerns about competition and data privacy.

US regulators are reportedly about to get tough on the five monopolists, believes Jonathan Kanter, a Washington-based antitrust attorney. who believes attitudes may be changing. 

Google is expected to attract more than 40% of digital advertising dollars this year according to an unnamed analyst, while Amazon is on track to collect half of all US online sales by 2021.

However, in the Spring of this year, a group of Republicans introduced a broader proposal that would require firms such as Google and Amazon - in addition to traditional internet providers - to get user permission before sharing their data.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7197

Bot Fraud Set to Soar in 2017

Trend Summary: Economic losses due to bot fraud are estimated at $6.5bn globally in 2017.


A study released earlier this week by the Association of National Advertisers [ANA] and digital advertising security provider White Ops estimates the economic losses due to bot fraud at ... 

 

[Estimated timeframe:Q2 2017]

... $6.5bn globally in 2017, down 10% from the $7.2bn reported in 2016.

The Bot Baseline Report analyses the digital advertising activities of forty-nine ANA member companies between October 2016 and January 2017.

According to the study: "Extrapolating the results of the participants to the overall global market would result in 2017 fraud losses of just $3.3bn — approximately half of the $6.5bn general market projection."

ANA Ceo Bob Liodice called the results of the study "a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols." 

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7185

Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a "retail offering" in Australia, challenging the nation's existing retailers.


Amazon boss Jeff Bezoz has hurled down the gauntlet of competition at the feet of Australia's existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in ...

 

[Estimated timeframe:Q2 2017]

... in the Antipodean market.

Mr Bezoz's nice littler earner already has a significant presence in Australia, having set up Amazon Web Services in 2012 and its Kindle store in 2013.

Yesterday's confirmation from Amazon ends months of speculation among investors as to when or whether the company would fully launch in the Australian market.

According to an Amazon PR release: "The next step is to bring a retail offering to Australia, and we are making those plans now."

The tech titan already has circa 1,000 employees down under and boasts that it will bring thousands of new jobs to Australia and millions of dollars in additional investment.

A banner ad on its Australian website has also annouced that Amazon Marketplace would be up and running soon.

Read the original unabridged FoxBusiness.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7169

Auto Sales, Barometer of US Economic Health, Declined in March

Trend Summary: Car sales - the barometer of America's economic health - took a dive during March.


March 2017 saw US auto sales sag to a third consecutive monthly decline, a worrying indication that years of sales growth have ...

 

 

[Estimated timeframe:Q2 2017]

... finally come to an end.

​According to a report by Associated Press auto writer Tom Krisher, the auto industry isn't worried.

It's making solid money selling reams of SUVs and trucks to consumers who are loading up on expensive features. But some analysts see large inventories of cars as a looming problem. Car sales were down almost 11%, although truck and SUV sales rose 5.2%, reports  Autodata Corp.

Hyundai suffered the biggest decline at 8%, followed by Ford at 7.5%, as popular car models such as the Sonata and Fusion suffered big decreases. Fiat Chrysler sales tumbled 5%t, while Toyota fell 2% and Honda just under 1%.

However, Nissan sales rose over 3%, while Volkswagen gained just under 3% and General Motors posted an increase of just under 2%, all helped by SUV sales.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7145

UK Government Urged to Probe Digital Advertising Supply Chain

Trend Summary: A leading media trade body has urged the UK Government to investigate the digital advertising supply chain.


The News Media Association [NMA], which represents national and local newsbrands in the UK, is requesting the government to take action to ensure that ...

[Estimated timeframe:Q1 2017]

... genuine news outlets can survive. 

According to The Times newspaper, the NMA's request came in a submission to the House of Commons culture committee's inquiry into fake news.

The request comes in the wake of concerns voiced by Procter & Gamble's CMO, Marc Pritchard, as well as a recent Times article about brands unwittingly serving programmatic ads on extremist websites.

Says NMA chairman  Ashely Highfield: "News media publishers are by far the biggest investors in original news content, accounting for 58% of the total UK investment".

He added, however: "But the digital supply chain rewards the distributors of content, not the originators. Government and regulators cannot ignore for ever the impact of the Google-Facebook duopoly on our media landscape".

Read the original unabridged Warc.com article.


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Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7118

Ad Agencies, Media Owners Urged to Clean Up Their Act

Trend Summary: Advertisers, agencies, media, government and academia are to convene for a series of open forums.


Dubbed the Advertising Transparency & Trust Forum, the organisers describe themselves as a “non-partisan ad hoc working group” whose sole goal is to discuss the ...

[Estimated timeframe:Q1 2017]

... current state of “trust systems” in the advertising world to see if better business practices can be developed. 

The forum’s agenda is being developed by Jerry Wind, professor of marketing at The Wharton School of the University of Pennsylvania, who is well known for tackling big industry problems.

According to Andrew Susman, vice president of Empower MediaMarketing, a Cincinnati based independent media agency that resigned from the American Association of Advertising Agencies last year when the latter failed to endorse and support media-buying transparency initiatives proposed by the Association of National Advertisers: 

Susman adds: “It’s become apparent that the current situation with no trust has become destructive to all parties”.

Read the original unabridged MediaPost.com article.


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Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7099

US Mobile Adspend Predicted to Double By 2021

Trend Summary: Annual mobile ad spending in the USA will reach $72 billion by 2021.


A new forecast from US media and telecommunications financial consulting firm BIA/Kelsey predicts that by 2021 spending on mobile media in the USA will have increased by ..

[Estimated timeframe:Q1 2017]

... 17% compound annual growth rate through 2021.

Assuming the firm's reckoning to be accurate, that's up from $33bn billion last year.

Of the overall mobile adspend, the location-targeted portion is projected to grow from last year's figure of $12.4bn to $32.4bn in 2021.

This growth translates to 38% of overall mobile ad revenues today -- growing to 45% by 2021.

According to BIA/Kelsey, one of the biggest mobile success factors for local mobile is "native thinking", which involves building content, apps and ads that fit the device’s unique form factor, as opposed to importing formats from legacy media.

Read the original unabridged Mediapost.com article.


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Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7087

UK Adspend Growth Defies Brexit Headwinds

Trend Summary: UK adspend tipped for growth in 2017 despite Brexit headwinds


The latest Advertising Association/Warc Expenditure Report predicts that advertising expenditure in the UK will grow by 3.2% in 2017, buoyed by consistent growth in internet advertising and ...

[Estimated timeframe:Q1 2017]

... quashing fears that a hard Brexit would bring the industry to a grinding halt. 

The forecast follows reports that UK adspend rose 4.2% in the quarter following the vote to leave the European Union which, according to the Advertising Association, shows that the industry is “defying uncertainty” caused by the referendum.

Moreover, the trend marks the seventh consecutive year of growth in the UK advertising market.

Notes Advertising Association chief executive Stephen Woodford: "That adspend held up after the referendum is another marker of the strength of the UK’s advertising and media industries".

Read the original unabridged TheDrum.com article.


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Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7085

UK Growth to Slow as Economy Rebalances

Trend Summary: The UK economy will see three years of "relatively slow growth" as it relies more on trade and less on consumer spending.


The influential EY Item Club predicts that higher inflation caused by a weaker pound will result in GDP growth of 1.3% in 2017 and a meagre ...

[Estimated timeframe:Q1 2017]

... 1% next year.

Rising demand for exports, however, will offset this downward trend somewhat.

A separate survey, however, notes that optimism in the financial services sector hit its lowest level since the 2008 crash.

Moreover, the £ sterling has fallen by 17% against the dollar since the UK voted to quit the European Union last June, increasing import costs and pushing up shop prices.

Read the orignal unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7083

Global Digital and Mobile Growth Rampant

Trend Summary: Global trading conditions rose in January with digital and mobile growth rampant.


The Global Marketing Headline Index [GMI] remained stable at 51.7 in January, indicating continuing growth, albeit modest, in marketing sector activity across the world. There were however ...

[Estimated timeframe:Q1 2017]

... observable regional differences with the European GMI, rising slightly to reach 56.6, the fourth consecutive increase.

The Headline Index for the Asia-Pacific region dipped slightly to 48.1 while in the Americas, marketing activity fell marginally for the third successive month with an index value recorded of 49.3.

This figure includes both South America, dominated by Brazil, which is still in recession and the United States, where marketing activity is growing.

Read the original unabridged GMI article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7082



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