385 Marketing Trends found for Economic/Political / National


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China, USA Will Account for Half of All Adspend Growth In 2017

Trend Summary: China and India are predicted to drive global ad spend growth in 2017.


GroupM, the world's largest media investment group, today predicted that global advertising expenditure will hit $547bn in 2017, with the USA and India accounting for ...

[Estimated timeframe:Q4 2016]

... half of all net adspend growth throughout 2017.

Meantime global ad budgets will swell to reach $547bn, with China taking a narrow lead over the USA in terms of propelling this growth, while China and Japan will remain among the world’s top five media markets in terms of adspend.

Adam Smith, futures director at GroupM, described China’s predicted increase in expenditure as “more of a relief”, given that over a year ago there was widespread anxiety over a “hard landing” – where economies transition from high growth to more sluggish performance in a short period of time,  adding that this was a “vote of comfort in the government’s credibility”.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7045

'Grey Entrepreneurs' Boost UK Business

Trend Summary: New research reveals that years of recession and austerity have wrought a deep change in the character of UK business.


The research, conducted on behalf of French multinational insurance giant AXA, reveals that the UK's unemployed, pensioners and parents experiencing  in-work poverty have all resorted to ...

[Estimated timeframe:Q4 2016]

...  self-employment.

In the light of this trend, innovation and inventions have grown, while the number of people turning a hobby into a money-spinner has doubled.

Moreover, ‘Grey entrepreneurs’ have become  a rising force in the UK economy. A quarter of new businesses are founded by those on the cusp of retirement (55-65 age group), and seven per cent by people of state pension age.

“I started a business at the age of sixty,” says Mike Stevenson, founder of Edinburgh based motivational communications agency Thinktastic. “My view was that a lifetime’s experience would have been wasted if I had stepped back then. I also had energy, enthusiasm and the ability to influence the future.”

Eight in ten respondents to the survey said that a life crisis had taught them survival skills needed in business. A quarter of the survey sample cited a financial disaster, while 17% were prompted by an accident or illness.

Other crises included a business failure (9%), depression or a breakdown (16%), and even heartbreak (11%).

Read the original unabridged Talk-Business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7010

Recession, Austerity Drive Deep Changes In Small UK Businesses

Trend Summary:  Of the 5.2 million small businesses that currently dominate the UK economy, a majority initially experienced crisis and hardship.


Research recently conducted by French multinational insurance firm AXA reveals that years of recession and austerity have wrought deep changes in the character of small UK businesses, a majority of whom are based ...

[Estimated timeframe:Q4 2016]

... on ingenuity.

The AXA study reveals that of the 5.2 million small businesses dominating the UK economy, more are based (and even more started) amid crisis and hardship.

The research suggests that the key factor in this trend is that UK entrepreneurs are increasingly forged in the fires of adversity, with 30% of businesses founded in the last five years were in response to redundancy or long-term unemployment.

Moreover, disability, age and caring duties are factors increasingly cited as reasons to become self-employed.

The study also notes that a quarter of new businesses are founded by those on the cusp of retirement (55 to 65 age group) while a further seven per cent were created by people of state pension age.

Says Mike Stevenson, founder of Edinburgh based community investment firm Thinktastic: “I started a business at the age of sixty.”

“My view was that a lifetime’s experience would have been wasted if I had stepped back then. I also had energy, enthusiasm and the ability to influence the future.”

Read the original unabridged talk-business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7005

Walmart Squares-Up to Amazon In Supremacy Battle

Trend Summary: Wal-Mart Stores is accelerating its investment in e-commerce in a bid to narrow the gap with Amazon.


In a looming battle of titans, the world's largest supermarket chain Walmart, along with French retail giant Carrefour, are girding their loins for what could be an assault on Amazon.Inc which has declared it's intention to ...

[Estimated timeframe:Q4 2016]

... double to ten the number of giant warehouses dedicated to online sales by the end of 2016.

According to Justen Traweek, Walmart's vice-president of e-commerce supply chain and fulfillment, that pace is faster than the eight large warehouses industry consultants expect WalMart to build by the end of 2017.

Says Mr Traweek: "We have doubled our capacity in the last twelve months, enabling us to ship to a majority of the US population in one day."

Comments Steve Osburn, director of supply chain at consultancy Kurt Salmon: "These additions definitely give Wal-Mart the opportunity to compete better than other companies going head-to-head with Amazon."

"Having said that, choosing to race with Amazon is different than catching up with them."

Read the origimnal unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7000

US Millennial Graduates Crippled by Student Debt

Trend Summary: Nearly two-thirds of US millennials graduated, or will graduate, with individual student debt averaging $27,162.


According to a new survey conducted by online borrowing exchange LendingTree, despite Millennials' weighty student loan burden, recent graduates are moving to some of America's most expensive cities, heavily concentrated in the Northeast and most notably in the ...

[Estimated timeframe:Q4 2016]

... Boston area.

Other popular residential areas include Irvine, California and San Francisco, while the states with the highest outstanding college debt per student loan borrower are Washington DC and Maryland.

The cost of living in these locations exceeds the national average. According to a separate report by personal-finance site SmartAsset, in Boston for example, the average cost of renting a two-bedroom apartment is $2,821, which means that students need to earn $120,900 a year to afford the rental cost.

The majority of those polled by LendingTree said that their monthly bill affects their spending ability "very much."

According to Doug Lebda, founder/ceo of LendingTree, graduates all too often choose cities based on career opportunities and highest starting salaries.

However, says Mr Lebda, they overlook the bigger picture. "Consider the total cost of life," he counsels, which means it might make more sense to look at other cities where the cost of living is lower and the salaries are too".

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6999

Digital Media To Boost US Adspend to $548.2bn in 2016

Trend Summary: Digital Media is propelling the US advertising market towards a record $548.2bn this year.


Global media network Carat today published its updated forecast for worldwide adspend, revealing a positive outlook for the global advertising industry in 2016 through 2017, primarily thanks to ...

[Estimated timeframe:Q3 2016]

... the ongoing upsurge of digital.  

Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts show that advertising spend will reach US$548.2bn in 2016, accounting for a +4.4% year-on-year growth.

The healthy outlook is fuelled by a buoyant 2016, marked by high-interest media events including the UEFA EURO championship, the Rio 2016 Olympics and Paralympics, as well as the upcoming US presidential elections.

In 2016, Carat expects a positive outlook for most regions with particularly robust growth in North America (+5.0%) and strong recovery in Russia (+6.2%), countering lower expectations in some markets.

The USA continues to show positive market confidence with forecasts revised up to +5.0% as the US presidential elections alone are expected to generate US$7.5bn of incremental spend.

Despite a slight moderation following the UK's Brexit referendum, Britain continues to be the largest advertising market in Western Europe, with positive growth of +5.4% expected in 2016, exceeding the average rate of +2.9% in the region. Advertising forecasts are also set to remain strong in Latin America and Asia Pacific, with +10% and +3.9% growth respectively in 2016, despite Brazil’s lower expectations and China’s adjustments to its ‘new normal’ economic landscape.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6980

Resilient US Consumers Strengthen Global Ad Market

Trend Summary: Global ad market strengthens despite Brexit vote.


According to Jonathan Barnard, Head of Forecasting at Zenith Optimedia, the global ad market has strengthened over the past few months, thanks mainly to ...

[Estimated timeframe:Q3 2016]

... the resilient US consumer.

Says Mr Barnard: “So far any impact from the vote for Brexit has been limited, and confined to the UK. We expect the global ad market to strengthen further in 2017 and 2018.”

Zenith’s new Advertising Expenditure Forecasts published today also predict that global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from previous growth forecasts for both years, which respectively were 4.3% and 4.4%.

By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in June.

Read the original unabridged ZenithOptimedia report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithoptimedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6979

US Adspend On Course To Hit $178bn In 2017

Trend Summary: The US advertising market is expected to grow by nearly 6% in 2016, its fastest rate since 2010.


London-headquartered advertising research company Warc [World Advertising Research Centre] has upgraded its earlier forecast for US adspend in 2016, predicting that this will now rise by ...

[Estimated timeframe:Q3 2016]

... 5.8% to a record high of $178bn - double the amount projected for the overall US economy.

Warc also foresees that US TV spending will rise 6.6% to $68bn this year, thanks to the Rio Olympics and the US presidential election.

In 2017, however, with no Olympics or political advertising, TV advertising will decline again, sinking 4.5% to $65 billion.

Digital media will continue its steady rise in 2017, predicted to reach 12.5% [$76 billion] with half of that  revenue allocated to mobile platforms.

Warc's crystal ball also foresees that in 2017 $553.70 is expected to be spent on advertising to every US citizen- up $60 from 2012.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6964

Brexit Triggers Global Uncertainty Among FMCG Consumers

Trend Summary: Uncertainty has become the global norm for retail and consumer goods companies.


Changes in consumer beliefs and behaviors are accelerating, fuelled by the changes brought about by Brexit, while the upcoming US presidential election raises even more questions. The situation is futher exacerbated by ...

[Estimated timeframe:Q3 2016]

... the upcoming US presidential election.

The outlook for China remains mixed, with the country still intent on moving away from the export-led model to a more balanced economy underpinned by stronger domestic consumption.

Emerging markets such as Brazil and Russia are struggling to adjust to the end of the commodities super-cycle and find their own paths to solve political and economic turmoil and reignite growth. Meanwhile, India is pressing ahead with significant reforms to Foreign Direct Investment regulations.

According to PWC's newsletter Strategy&, the old maxim still holds true: Where there are changes, there are opportunities. Firms that are better able to understand trends and uncertainties, act on foresights, take positions, and respond to changes will have a head start over their competitors.

Read the original unabridged Strategy& article.


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Source: Strategy&
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6962

Global Programmatic Auctions Rise 151% In Q2

Trend Summary: Programmatic auction volume rose a significant 151% year-on-year worldwide.


Accordant Media’s Q2 2016 Programmatic Media Market Pulse report reveals that exchange-traded inventory in North America rose 103% year-on-year and 27% quarter-over-quarter. According to the company's Ceo and co-founder Arthur Muldoon: “We have seen a significant number of brands ...

[Estimated timeframe:Q3 2016]

... migrating their campaigns to programmatic channels over the past year.”

Mr Muldoon added: “Premium supply has increased, and the benefits of programmatic buying on operational efficiency are increasingly apparent”.

The report also highlights a robust increase in mobile programmatic advertising, with the 320x50 mobile leaderboard unit accounting for 13% of all programmatic ads in second-quarter 2016, even including desktop-sized units.

While average CPMs are up 10% in North America year-on-year, CTRs [click-through rates] are down 4%. Muldoon attributes this decrease in CTRs to the fact that “marketers are no longer as interested in clicks as they are in conversions.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6952



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