388 Marketing Trends found for Economic/Political / National


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US Government Sets Guidelines for Internet of Things

Trend Summary: US Commerce Department sets guiding principles for the coming 'Internet of Things' 


Fears that an uncontrolled 'Internet of Things' [IoT] could emulate the manic Klondyke gold rush of 1896 has led the US government to publish a new set of principles designed to guide ...

[Estimated timeframe:Q1 2017]

... IoT initiatives.

The US government aims to be one of the leading IoT consumers and will enable growth with a new set of principles designed to help it do so.

According to Penny Pritzker, secretary of the US Department of Commerce, the general plan is to enable widespread advancement and adoption of IoT products and services.

Explains Ms Pritzker: "The general plan is to enable widespread advancement and adoption of IoT products and services".

She added: “The Internet of Things promises to revolutionise our world, ranging from increasing efficiency and convenience for industry, consumers and government, to improving safety".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7076

Revival Predicted for UK Magazine Industry

Trend Summary: 2017 is predicted to be the year of resurgence for magazines in the UK.


Innovation and audience-led solutions will be the key to success for British magazines in 2017, despite the fact that print media as a whole hasn’t been attracting the right sort of headlines due to ...

[Estimated timeframe:Q1 2017]

... falling audiences and sliding revenues.

According to Sarah Hennessy, managing director at advertising  and media planning agency MEC UK, 2017 could be the year magazines re-emerge as a viable medium with a long-term future.

Ms Hennessy aclnowledges that there are challenges however, with the prospect of further consolidation leading to uncertainty.

Nonetheless, she notes a sense of buoyancy in the sector with magazine publishers seeking innovative ways in which to further engage their audiences, leading to a deeper brand experience.

Despite a cloud of overall decline, Hennessy sees a silver lining for the industry.

This, coupled with improvements in measurement that will catch up with multiplatform behaviour, signals a better growth story for magazines. In sum, says Hennessy, "I wouldn’t write off the magazines sector."

Read the original unabridged CampaignLive.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7072

Global Ad Market to Hit Double Digit Gains in 2017

Trend Summary: Global adspend in 2016 is predicted to end the year with strong growth, reaching even higher gains in 2017.


London-based IHS Markit, a provider of information and analysis to government and business decision-making processes, predicts that total worldwide advertising in 2017 will grow 7.1% to a hefty $532bn driven by ...

[Estimated timeframe:Q1 2017]

...  strong marketing expenditure for the upcoming Winter Olympic Games in Austria, the European Football Championships and the result of the recent US Presidential election.

IHS Markit also expects that global advertising revenue will grow by11% to $590 billion in 2017, with strong gains coming from the Middle East, Africa and Asia-Pacific, where India and Indonesia will perform well.
 

Meantime, the USA will remain the biggest market, up 4% to $179.4bn, while China continues to gain as the second-biggest market, improving 19% to $98.9bn, whereas Japan will remain virtually flat.

Read the original unabridged MediPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7062

China, USA Will Account for Half of All Adspend Growth In 2017

Trend Summary: China and India are predicted to drive global ad spend growth in 2017.


GroupM, the world's largest media investment group, today predicted that global advertising expenditure will hit $547bn in 2017, with the USA and India accounting for ...

[Estimated timeframe:Q4 2016]

... half of all net adspend growth throughout 2017.

Meantime global ad budgets will swell to reach $547bn, with China taking a narrow lead over the USA in terms of propelling this growth, while China and Japan will remain among the world’s top five media markets in terms of adspend.

Adam Smith, futures director at GroupM, described China’s predicted increase in expenditure as “more of a relief”, given that over a year ago there was widespread anxiety over a “hard landing” – where economies transition from high growth to more sluggish performance in a short period of time,  adding that this was a “vote of comfort in the government’s credibility”.

Read the original unabridged TheDrum.com article.


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Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7045

'Grey Entrepreneurs' Boost UK Business

Trend Summary: New research reveals that years of recession and austerity have wrought a deep change in the character of UK business.


The research, conducted on behalf of French multinational insurance giant AXA, reveals that the UK's unemployed, pensioners and parents experiencing  in-work poverty have all resorted to ...

[Estimated timeframe:Q4 2016]

...  self-employment.

In the light of this trend, innovation and inventions have grown, while the number of people turning a hobby into a money-spinner has doubled.

Moreover, ‘Grey entrepreneurs’ have become  a rising force in the UK economy. A quarter of new businesses are founded by those on the cusp of retirement (55-65 age group), and seven per cent by people of state pension age.

“I started a business at the age of sixty,” says Mike Stevenson, founder of Edinburgh based motivational communications agency Thinktastic. “My view was that a lifetime’s experience would have been wasted if I had stepped back then. I also had energy, enthusiasm and the ability to influence the future.”

Eight in ten respondents to the survey said that a life crisis had taught them survival skills needed in business. A quarter of the survey sample cited a financial disaster, while 17% were prompted by an accident or illness.

Other crises included a business failure (9%), depression or a breakdown (16%), and even heartbreak (11%).

Read the original unabridged Talk-Business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7010

Recession, Austerity Drive Deep Changes In Small UK Businesses

Trend Summary:  Of the 5.2 million small businesses that currently dominate the UK economy, a majority initially experienced crisis and hardship.


Research recently conducted by French multinational insurance firm AXA reveals that years of recession and austerity have wrought deep changes in the character of small UK businesses, a majority of whom are based ...

[Estimated timeframe:Q4 2016]

... on ingenuity.

The AXA study reveals that of the 5.2 million small businesses dominating the UK economy, more are based (and even more started) amid crisis and hardship.

The research suggests that the key factor in this trend is that UK entrepreneurs are increasingly forged in the fires of adversity, with 30% of businesses founded in the last five years were in response to redundancy or long-term unemployment.

Moreover, disability, age and caring duties are factors increasingly cited as reasons to become self-employed.

The study also notes that a quarter of new businesses are founded by those on the cusp of retirement (55 to 65 age group) while a further seven per cent were created by people of state pension age.

Says Mike Stevenson, founder of Edinburgh based community investment firm Thinktastic: “I started a business at the age of sixty.”

“My view was that a lifetime’s experience would have been wasted if I had stepped back then. I also had energy, enthusiasm and the ability to influence the future.”

Read the original unabridged talk-business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7005

Walmart Squares-Up to Amazon In Supremacy Battle

Trend Summary: Wal-Mart Stores is accelerating its investment in e-commerce in a bid to narrow the gap with Amazon.


In a looming battle of titans, the world's largest supermarket chain Walmart, along with French retail giant Carrefour, are girding their loins for what could be an assault on Amazon.Inc which has declared it's intention to ...

[Estimated timeframe:Q4 2016]

... double to ten the number of giant warehouses dedicated to online sales by the end of 2016.

According to Justen Traweek, Walmart's vice-president of e-commerce supply chain and fulfillment, that pace is faster than the eight large warehouses industry consultants expect WalMart to build by the end of 2017.

Says Mr Traweek: "We have doubled our capacity in the last twelve months, enabling us to ship to a majority of the US population in one day."

Comments Steve Osburn, director of supply chain at consultancy Kurt Salmon: "These additions definitely give Wal-Mart the opportunity to compete better than other companies going head-to-head with Amazon."

"Having said that, choosing to race with Amazon is different than catching up with them."

Read the origimnal unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7000

US Millennial Graduates Crippled by Student Debt

Trend Summary: Nearly two-thirds of US millennials graduated, or will graduate, with individual student debt averaging $27,162.


According to a new survey conducted by online borrowing exchange LendingTree, despite Millennials' weighty student loan burden, recent graduates are moving to some of America's most expensive cities, heavily concentrated in the Northeast and most notably in the ...

[Estimated timeframe:Q4 2016]

... Boston area.

Other popular residential areas include Irvine, California and San Francisco, while the states with the highest outstanding college debt per student loan borrower are Washington DC and Maryland.

The cost of living in these locations exceeds the national average. According to a separate report by personal-finance site SmartAsset, in Boston for example, the average cost of renting a two-bedroom apartment is $2,821, which means that students need to earn $120,900 a year to afford the rental cost.

The majority of those polled by LendingTree said that their monthly bill affects their spending ability "very much."

According to Doug Lebda, founder/ceo of LendingTree, graduates all too often choose cities based on career opportunities and highest starting salaries.

However, says Mr Lebda, they overlook the bigger picture. "Consider the total cost of life," he counsels, which means it might make more sense to look at other cities where the cost of living is lower and the salaries are too".

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6999

Digital Media To Boost US Adspend to $548.2bn in 2016

Trend Summary: Digital Media is propelling the US advertising market towards a record $548.2bn this year.


Global media network Carat today published its updated forecast for worldwide adspend, revealing a positive outlook for the global advertising industry in 2016 through 2017, primarily thanks to ...

[Estimated timeframe:Q3 2016]

... the ongoing upsurge of digital.  

Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts show that advertising spend will reach US$548.2bn in 2016, accounting for a +4.4% year-on-year growth.

The healthy outlook is fuelled by a buoyant 2016, marked by high-interest media events including the UEFA EURO championship, the Rio 2016 Olympics and Paralympics, as well as the upcoming US presidential elections.

In 2016, Carat expects a positive outlook for most regions with particularly robust growth in North America (+5.0%) and strong recovery in Russia (+6.2%), countering lower expectations in some markets.

The USA continues to show positive market confidence with forecasts revised up to +5.0% as the US presidential elections alone are expected to generate US$7.5bn of incremental spend.

Despite a slight moderation following the UK's Brexit referendum, Britain continues to be the largest advertising market in Western Europe, with positive growth of +5.4% expected in 2016, exceeding the average rate of +2.9% in the region. Advertising forecasts are also set to remain strong in Latin America and Asia Pacific, with +10% and +3.9% growth respectively in 2016, despite Brazil’s lower expectations and China’s adjustments to its ‘new normal’ economic landscape.

Read the original unabridged AdWeek.com article.


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Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6980

Resilient US Consumers Strengthen Global Ad Market

Trend Summary: Global ad market strengthens despite Brexit vote.


According to Jonathan Barnard, Head of Forecasting at Zenith Optimedia, the global ad market has strengthened over the past few months, thanks mainly to ...

[Estimated timeframe:Q3 2016]

... the resilient US consumer.

Says Mr Barnard: “So far any impact from the vote for Brexit has been limited, and confined to the UK. We expect the global ad market to strengthen further in 2017 and 2018.”

Zenith’s new Advertising Expenditure Forecasts published today also predict that global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from previous growth forecasts for both years, which respectively were 4.3% and 4.4%.

By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in June.

Read the original unabridged ZenithOptimedia report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithoptimedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6979



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