388 Marketing Trends found for Economic/Political / National


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Fall In Chinese Retail Sales Suggest Its Economy Is Sagging

Trend Summary: Retail sales suggest that the Chinese economy is losing steam.


Reuters.com reports that China's weaker than expected investment and retail sales in April, along with a sag in ...

[Estimated timeframe:Q1 2018]

... home sales, has clouded its economic outlook even as policymakers try to navigate debt risks and defuse a heated trade row with the USA.

Fixed asset investment grew at the the slowest pace since 1999, while the pace of retail sales softened to a four-month low, suggesting that a long-anticipated slowdown in the world’s second-largest economy may finally be setting in even as protectionism is on the rise.


The lone bright spot on Tuesday’s activity data was industrial output, which jumped more than expected as automobile and steel production surged.

According to Capital Economics senior China Economist Julian Evans-Pritchard: “Domestic spending is likely to continue to soften given the headwinds from slowing credit creation”.

Mr Evans-Pritchard also predicts that the rebound in industry may be short-lived once companies rebuild inventories which were depleted in recent months.

Read the original unabridged Reuters.com article.

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7385

Video Ads Under Scrutiny By US Media Rating Council

Trend Summary: The US Media Ratings Council is considering raising the bar on video ad impressions.


As part of its ongoing effort to improve ad industry trading currencies, the US Media Rating Council is considering raising the bar on video ad impressions to ...

 

[Estimated timeframe:Q1 2018]

...  “100% Viewabilty".

In addition the Council has issued an RFP [Request for proposals] in addition to research to support the move. The Council also seeks to push for “duration weighting.” Or in plain English, the duration of a financial asset that consists of fixed cash flows, for example a bond. 

Characterising the move as a call for “research and input,” the MRC says it is weighing a “possible move to 100% pixels as a viewability criteria.”

Moreover, the shift to duration weighting is potentially an equally significant industry shift, because it seeks to create a level playing field for valuing time-based exposure to video ads across platforms.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7341

Amazon Set to Muscle-In On B2B eCommerce

Trend Summary: Amazon’s new Shipping With Amazon [SWA] service signals its move into to a business to consumers [B2C] format. 


Urges Ray Grady, president and chief customer officer at CloudCraze: “It’s important for businesses to own the ecommerce experience and not outsource or cede margins to Amazon. This move should serve as a call to action for B2Bs.”

 

[Estimated timeframe:Q1 2018]

According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.


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Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7326

Cash Strapped Consumers Zip Wallets As UK Retail Sales Sag

Trend Summary: UK retail sales weaken as cash-strapped consumers hold back.


According to a survey conducted by the British Retail Consortium [BRC] on behalf of Barclaycard, UK retail sales in October declined by the most in seven months, indicating continued caution among consumers only weeks prior to ... 

[Estimated timeframe:Q4 2017]

... the crucial Christmas shopping season. 

The BRC reports that sales fell by one percent on a like-for-like basis and were up just 0.2 percent in total terms. In a separate report, Barclaycard said annual growth in household spending slowed to 2.4 percent last month from 3 percent in September, the weakest in more than a year.

Meantime Bank of England Governor Mark Carney said last week that while household finances have been “difficult” this year, “the worst of that real-income squeeze is ending.”

In addition to expecting inflation to peak this month, Mr Carney also forecasts a pickup in wage growth.

Read the original unabridged Bloomberg.com article.


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Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7257

e-Commerce Continues to Gain Acceptance By China's Consumers

Trend Summary: e-Commerce continues to steadily gain acceptance among Chinese consumers.


Following four years of significant growth in China, there have been clear and noticeable changes in shopping and consumption habits, bringing about ...

[Estimated timeframe:Q4 2017]

...  clear and noticeable changes to shopping and consumption habits. 

According to volume two of Kantar Worldpanel and Bain & Company’s 2017 China Shopper Report: Keeping up with China’s Shoppers at Two Speeds, rising digital activity has had little impact on certain key elements of consumer behavior, such as brand loyalty.

While the second quarter of 2017 showed a slight uptick in sales, overall value growth for the first half was a mere 2% versus the same period in 2016, largely due to a volume decline of 3% and unimpressive average selling price growth of 2.3%.

Brands in China consquently face new realities that now guide many of them as they develop strategies for growth.

Read the original unabridged Kantar Worldpanel article.


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Source: KantarWorldpanel.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7256

Eurozone Economy Overtook USA Over Past Eighteen Months

Trend Summary: Over the last eighteen months the Eurozone Currency area’s GDP has grown faster than that of the USA.


The Eurozone’s economy quickened in Q2 2017, raising expectations that by 2018 the European Central Bank will begin to phase out its stimulus measures as the region gradually emerges from ...

 

[Estimated timeframe:Q3 2017]

... the shadow of the past decade’s financial crises.

The acceleration in the Eurozone’s recovery means it is playing a more equal role with the USA in driving global growth. Over the past eighteen months, the region has grown slightly faster than the USA, after lagging well behind in 2015 and prior years.

According to the Central Bank, if that pattern continues global economic growth should be stronger this year.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7244

UK Adspend Growth Slowest in Four Years

Trend Summary: UK advertising expenditure grows at its slowest rate in four years.


According to the Advertising Association/WARC Expenditure Report published today, UK advertising spend recorded its ...

[Estimated timeframe:Q3 2017]

... slowest growth rate since Q2 2013.

Although the overall market expanded, traditional media had a difficult start to the year, with cinema the only non-digital medium to grow during the quarter.

More significantly, total TV advertising spend dipped 6.2% in Q1 2017, the most severe fall since 2009. Radio (-0.1%), out of home (-0.6%), direct mail (-1.5%) and newsbrands (-11.2%) also recorded a decline in spend during the quarter.

According to James McDonald, Senior Data Analyst at WARC: “The latest data show that large retailers – particularly supermarkets – and major food brands reined in their TV spending by 25% during the first three months of 2017, instead committing to cutting prices on the shelves as household expenditure wanes.” 

Total TV ad expenditure is forecast to fall 1.9% this year, a 1.4 percentage point downgrade since the last AA/WARC forecast in April. However, losses are expected to be regained in 2018, with ad revenues growing 2.5%, partially due to the men’s FIFA World Cup.

Read the original unabridged Warc.com article.


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Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7237

Uncertainty Drives UK Marketers Into Short Term Spending Strategy

Trend Summary: UK marketers lean towards short-term spending strategy.


Uncertain economic conditions in the UK are driving marketers to shift budgets into activation and digital advertising according to the  latest ...

[Estimated timeframe:Q3 2017]

...  Bellwether Report released today by UK advertising body, the Institute of Practitioners in Advertising [IPA].

The report for Q2 2017 is based on data drawn from a panel of three hundred UK marketing professionals, revealing that UK marketers have upwardly revised their internet budgets to the greatest extent since Q3 2007.

The increase in internet budgets fuelled growth in overall marketing budgets, which registered a net balance of +13.1% in Q2, compared to +11.8% in Q1.

Main media advertising also grew, although to a slightly softer degree than in the preceding quarter (net balance: +9.8%, down from +10.7%), as did PR (+2.1%) and events (+2.1%).

Other areas saw reduction, most notably sales promotions, which recorded a net balance of -10.7%, down on the previous quarter’s +1.2%. Reductions in budgets occurred in market research (-6.2%), direct marketing (-4.7%) and ‘other’ (-2.6%).

According to Paul Bainsfair, Director General of the IPA: “The election result has thrown further uncertainty into an already volatile environment".

“Specifically for marketers this has meant a desire, where possible, to seek out more activation-driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7230

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

[Estimated timeframe:Q2 2017]

... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7212

US Regulators Set to Challenge Dominance of Online Titans

Trend Summary: US regulators are accused of 'playing softball' when challenging anti-competitve behaviour by US tech titans Google, Facebook and others.


There is growing concern over the ever increasing dominance of US tech giants Alphabet (Google's parent company), Apple, Microsoft, Amazon and Facebook - the  five largest companies in the world by ...

[Estimated timeframe:Q2 2017]

... market capitalisation.

The Big Five's increasing market dominance is fuelling concerns about competition and data privacy.

US regulators are reportedly about to get tough on the five monopolists, believes Jonathan Kanter, a Washington-based antitrust attorney. who believes attitudes may be changing. 

Google is expected to attract more than 40% of digital advertising dollars this year according to an unnamed analyst, while Amazon is on track to collect half of all US online sales by 2021.

However, in the Spring of this year, a group of Republicans introduced a broader proposal that would require firms such as Google and Amazon - in addition to traditional internet providers - to get user permission before sharing their data.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7197



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