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Bot Fraud Set to Soar in 2017

Trend Summary: Economic losses due to bot fraud are estimated at $6.5bn globally in 2017.

A study released earlier this week by the Association of National Advertisers [ANA] and digital advertising security provider White Ops estimates the economic losses due to bot fraud at ... 


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... $6.5bn globally in 2017, down 10% from the $7.2bn reported in 2016.

The Bot Baseline Report analyses the digital advertising activities of forty-nine ANA member companies between October 2016 and January 2017.

According to the study: "Extrapolating the results of the participants to the overall global market would result in 2017 fraud losses of just $3.3bn — approximately half of the $6.5bn general market projection."

ANA Ceo Bob Liodice called the results of the study "a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols." 

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7185

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