135 Marketing Trends found for Economic/Political / Regional


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Ebay calls on EU to shield small sellers from 'bully' brands
Ebay calls on EU to shield small sellers from 'bully´ brands 9 July 2009 | By Will Cooper Ebay is calling for the EU to protect small businesses from “bullying tactics” by brands trying to prevent the resale of their goods online at a discounted price. The auction giant says small retailers on Ebay are being unfairly pressurised by brands wanting to keep prices high. It ......

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Ebay calls on EU to shield small sellers from 'bully´ brands

9 July 2009 | By Will Cooper

Ebay is calling for the EU to protect small businesses from “bullying tactics” by brands trying to prevent the resale of their goods online at a discounted price.

The auction giant says small retailers on Ebay are being unfairly pressurised by brands wanting to keep prices high. It even claims some brands lie about the authenticity of products in order to have them removed from the site.

A survey by Ebay of 900 European small retailers found 49% of those in the UK have been banned by brands from selling certain products online, while 45% have been stopped from offering unauthorised discounts.

Ebay has launched an online campaign and petition to lobby the EU into amending European competition law to, among other things, make it illegal for brands to blanket-ban internet sales and make it illegal to block the resale of previously bought goods.

It’s also calling for the EU to prevent brands from insisting etailers have high street stores in order to sell their goods online as well.

Vanessa Canzini, Ebay’s corporate PR manager, said, “This has worried us for a while but, until now, we’ve only had anecdotal evidence. Some brands abuse our Verified Rights Owner programme, designed to keep counterfeits off Ebay, by claiming items are fakes when they’re not.”

She added that Ebay is hopeful for a change in EU legislation. “The European commission has already agreed to look at the Vertical Restraints Regulation, which covers this, while the Dutch competition commission ruled out investigating only because there wasn’t enough hard evidence. We now have that.”

Canzini asserted that although Ebay has seen quarterly revenues decline, this campaign was to highlight the unfair conditions imposed on small etailers rather than grow Ebay’s bottom line.


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MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=4456



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