143 Marketing Trends found for Economic/Political / Regional


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Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a "retail offering" in Australia, challenging the nation's existing retailers.


Amazon boss Jeff Bezoz has hurled down the gauntlet of competition at the feet of Australia's existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in ...

 

[Estimated timeframe:Q2 2017]

... in the Antipodean market.

Mr Bezoz's nice littler earner already has a significant presence in Australia, having set up Amazon Web Services in 2012 and its Kindle store in 2013.

Yesterday's confirmation from Amazon ends months of speculation among investors as to when or whether the company would fully launch in the Australian market.

According to an Amazon PR release: "The next step is to bring a retail offering to Australia, and we are making those plans now."

The tech titan already has circa 1,000 employees down under and boasts that it will bring thousands of new jobs to Australia and millions of dollars in additional investment.

A banner ad on its Australian website has also annouced that Amazon Marketplace would be up and running soon.

Read the original unabridged FoxBusiness.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7169

European Ad Industry Bullish About 2017

Trend Summary: New data reveals that confidence levels in the European advertising and marketing industry are getting stronger.


The latest European Advertising Business Climate Index, compiled by the European Association of Communications Agencies [EACA] reached a figure of ...

[Estimated timeframe:Q1 2017]

... +19 in January 2017.

This trend represents a modest increase from the October 2016 level of +16, but is significantly up on the +7 registered last July.

EACA noted that the British ad sector in particular seems to be on a recovery path after the Brexit vote, as the confidence index rose sharply from +4.1 in October 2016 to +38.7 in January 2017.


The latest Expenditure Report from Warc, in conjunction with the UK Advertising Association, indicates that adspend is encouragingly on the increase, with third quarter spending up by 4.2% to break £5bn, while full-year spending is expected to increase by 4.4% to reach £21bn for the first time.


Across Europe, the German (+48), Croatian (+36) and Swedish (+33) markets also recorded high levels of business confidence in the EACA index, which is based on monthly data collected by the European Commission from 43,000 companies.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7097

Global Digital and Mobile Growth Rampant

Trend Summary: Global trading conditions rose in January with digital and mobile growth rampant.


The Global Marketing Headline Index [GMI] remained stable at 51.7 in January, indicating continuing growth, albeit modest, in marketing sector activity across the world. There were however ...

[Estimated timeframe:Q1 2017]

... observable regional differences with the European GMI, rising slightly to reach 56.6, the fourth consecutive increase.

The Headline Index for the Asia-Pacific region dipped slightly to 48.1 while in the Americas, marketing activity fell marginally for the third successive month with an index value recorded of 49.3.

This figure includes both South America, dominated by Brazil, which is still in recession and the United States, where marketing activity is growing.

Read the original unabridged GMI article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7082

EU Proposes New Rules to Limit Web Tracking for Ads

Trend Summary: The European Union has proposed new rules that could limit web tracking for Ads.


The proposed EU legislation requires prior consent by internet users to accept website cookies, a move that could adversely impact upon advertising revenues for major ...

[Estimated timeframe:Q1 2017]

... ad brokers and website publishers.

The European Commission, the trade bloc’s executive arm, this week proposed new rules that would require web users to actively consent to the use of cookies, tiny pieces of code deployed on web browsers that track individuals’ online activity.


The draft rules are intended to protect user privacy and provide more transparency as to how companies use an individual’s data. According to a recent survey, 80% of Europeans say it is important that tools like browser cookies are only allowed with the user’s permission.

According to a EU press release: “Transparency is important. People must know whether information stored in their devices is being accessed or whether their online behavior is tracked.”

When installing a browser or any other software facilitating electronic communications, users would have to choose whether to allow or reject the tracking for marketing purposes before continuing with the installation.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7069

Global Ad Market to Hit Double Digit Gains in 2017

Trend Summary: Global adspend in 2016 is predicted to end the year with strong growth, reaching even higher gains in 2017.


London-based IHS Markit, a provider of information and analysis to government and business decision-making processes, predicts that total worldwide advertising in 2017 will grow 7.1% to a hefty $532bn driven by ...

[Estimated timeframe:Q1 2017]

...  strong marketing expenditure for the upcoming Winter Olympic Games in Austria, the European Football Championships and the result of the recent US Presidential election.

IHS Markit also expects that global advertising revenue will grow by11% to $590 billion in 2017, with strong gains coming from the Middle East, Africa and Asia-Pacific, where India and Indonesia will perform well.
 

Meantime, the USA will remain the biggest market, up 4% to $179.4bn, while China continues to gain as the second-biggest market, improving 19% to $98.9bn, whereas Japan will remain virtually flat.

Read the original unabridged MediPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7062

Global Marketing Budgets continue to Fall

Trend Summary:  Marketing budgets worldwide continue to decline as 2016 morphs into 2017.


According to the monthly Global Marketing Headline Index [GMI], published by World Economics, the index fell to 51.7 in December, down from its value in the preceding month and the second successive fall. Moreover, the rate of global ...

[Estimated timeframe:Q4 2016]

... marketing activity resumed its downward path from a high three years ago.

However, there were some regional differences, with the European GMI rising in December to reach 56.3, its third consecutive increase after six months of decline.

The Headline Index for the Asia-Pacific region fell to 48.3, below the 50.0 ‘no change’ level, indicating a fall in marketing activity. In the Americas, marketing activity fell for the third successive month with an index value recorded of 49.4.

The gloomy global picture was somewhat relieved by the situation in Europe where the index rose to 54.7, the third rise in a row and continuing a recovery from the low point in September 2016 following the negative impact on sentiment after the Brexit referendum result.

Read the original unabridged World Economics.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7061

China, USA Will Account for Half of All Adspend Growth In 2017

Trend Summary: China and India are predicted to drive global ad spend growth in 2017.


GroupM, the world's largest media investment group, today predicted that global advertising expenditure will hit $547bn in 2017, with the USA and India accounting for ...

[Estimated timeframe:Q4 2016]

... half of all net adspend growth throughout 2017.

Meantime global ad budgets will swell to reach $547bn, with China taking a narrow lead over the USA in terms of propelling this growth, while China and Japan will remain among the world’s top five media markets in terms of adspend.

Adam Smith, futures director at GroupM, described China’s predicted increase in expenditure as “more of a relief”, given that over a year ago there was widespread anxiety over a “hard landing” – where economies transition from high growth to more sluggish performance in a short period of time,  adding that this was a “vote of comfort in the government’s credibility”.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7045

Central and Eastern Europe Boost Online Ad Growth

Today's Marketing Trend: Online advertising expenditure continues to grow across Europe.


According to a report released today by the Internet Advertising Bureau, the data indicates 13.4% growth in the first half of this year, with Central and Eastern Europe [CEE] being ...

[Estimated timeframe:Q4 2016]

... the fastest-growing region.

SaysTownsend Feehan, CEO of IAB Europe: "Marketers are realising the potential of mobile as an important channel for brand advertising and demonstrates improvements in technology and formats".

Singing from the same hymn sheet, Anne Goodman, BBC Worldwide executive and Vice-Chair of the IAB Europe, notes that: "Online video is key to the growth of online advertising as brand advertisers look to build brand awareness and publishers to provide engaging content for their users".

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7037

European Marketing Activity Defies Brexit Uncertainty

Trend Summary: European marketing activity rebounds despite Brexit uncertainty.


According to the latest Global Marketing Index [GMI] published by London-based World Economics, although marketing budgets have fallen in the Americas they have ...

[Estimated timeframe:Q4 2016]

... bounced back in Europe.

The Global Marketing Headline Index reached a value of 52.6 in October, virtually unchanged from the month before. This value indicates a low level of global marketing activity.

However, the European GMI showed an increase in growth in October after six months of decline, which has been attributed to uncertainty about the impact of the Brexit referendum.

During the month, there was no real change in the Asia-Pacific region, although a decline in marketing activity took place in the Americas where the index reached 49.7, just below the 50.0 ‘no change level’.

Meanwhile, however, Global TV Budget share continued on a falling trend.

Read the original unabridged World Economics.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7016

Digital Media To Boost US Adspend to $548.2bn in 2016

Trend Summary: Digital Media is propelling the US advertising market towards a record $548.2bn this year.


Global media network Carat today published its updated forecast for worldwide adspend, revealing a positive outlook for the global advertising industry in 2016 through 2017, primarily thanks to ...

[Estimated timeframe:Q3 2016]

... the ongoing upsurge of digital.  

Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts show that advertising spend will reach US$548.2bn in 2016, accounting for a +4.4% year-on-year growth.

The healthy outlook is fuelled by a buoyant 2016, marked by high-interest media events including the UEFA EURO championship, the Rio 2016 Olympics and Paralympics, as well as the upcoming US presidential elections.

In 2016, Carat expects a positive outlook for most regions with particularly robust growth in North America (+5.0%) and strong recovery in Russia (+6.2%), countering lower expectations in some markets.

The USA continues to show positive market confidence with forecasts revised up to +5.0% as the US presidential elections alone are expected to generate US$7.5bn of incremental spend.

Despite a slight moderation following the UK's Brexit referendum, Britain continues to be the largest advertising market in Western Europe, with positive growth of +5.4% expected in 2016, exceeding the average rate of +2.9% in the region. Advertising forecasts are also set to remain strong in Latin America and Asia Pacific, with +10% and +3.9% growth respectively in 2016, despite Brazil’s lower expectations and China’s adjustments to its ‘new normal’ economic landscape.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6980



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