137 Marketing Trends found for Economic/Political / Regional


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Ad Tech Revenues Set to Soar to $100bn by 2020

Trend Summary: Advertising technology revenue in the USA is set to soar by more than 300% over the next five years.


Given that marketing trends cross the Atlantic at roughly the same speed as a Boeing 747, Madison Avenue's current infatuation with advertising technology is likely to be enthusiastically embraced by UK and European marketers. According to the newly released Ad Tech Vendor Benchmark report from research and consulting firm Technology Business Research [TBR hereon], advertising technology revenues in the US are set to grow from $30bn this year to...

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... $100bn by 2020, an increase of more than 300% over the period.

The growth will be spurred by advertisers’ continued shift toward digital formats and the rise of self-serve platform offerings, predicts TBR.

States Seth Ulinski, senior analyst at TBR: “Marketers and agencies are shifting to ad tech to plan, execute and optimise multichannel digital campaigns."

“Increased digital ad spending, programmatic technologies and SaaS [Software as a Service] fuel ad tech market growth. End users are ramping up ad tech investments.”

TBR's $100bn estimate views the ad tech ecosystem from the macro level. In other words, TBR assumes that all ad tech vendors will have a combined net revenue of $100bn by 2020.

But TBR also studied twenty “key vendors” to set benchmarks for individual companies.

Interviewed by trade publication Real-Time Daily, Mr Ulinski “We had to start somewhere, there are so many vendors in the market. We had to create a taxonomy and some segments.”

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2015 - Q4 2020]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6558

EU Moves to Head Off US-Asian Digital Dominance

Trend Summary: The European Union is to back a new alliance of EU industry, aiming to spur innovation into connected devices.


Speaking earlier this week at a tech conference in Brussels, the European Commission’s digital economy commissioner Gunther Oettinger vowed to get its traditional hardware industry online before the likes of Google and Apple build their own automated cars and connect the world’s objects to the internet with their proprietary software. Flinging down the gauntlet Mr Oettinger said ...

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... “The EU will become a digital world player as we successfully did in aerospace and automotive technologies.”

He also emphasised that Europe’s future industrial competitiveness will largely depend on its.capacity to develop high-quality software.

The aim, he said, is to create a single digital market to make it easier for local technology businesses to grow, whilst making it more difficult for foreign internet companies to overshadow their EU counterparts.

Oettinger also announced the imminent launch of a new EU-backed alliance, intended to spur innovation into connected devices. The alliance includes such major European industrial names as Phillips, Bosch, Orange, Alcatel, Nokia, Siemens,Telefonica and Volvo.

Posits Mr Oettinger: "Bringing European industry online ultimately has to benefit European citizens and European labour markets”.

“Europe has world-class expertise in building complex systems such as cars, trains, planes plus highly complex machinery and sophisticated software. We see new businesses that didn’t exist a few years ago and are now world leaders in their sector, and they are getting a grip on an ever-wider section of economic activity.”

Oettinger warned that if Europe doesn't become tech-proactive, products and services that address society’s new challenges will come from other parts of the world, primarily the USA and and South Korea.

Read the original unabridged Blogs.wsj.com article.

[Estimated timeframe:Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Blogs.wsj.com.
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6551

EU Moves to Impose New Data Retention Law

Trend Summary: The European Commission is mulling a new law requiring telecoms companies to store communications data of EU citizens.


Following the European Court of Justice's recent rejection (on privacy concerns) of a proposed new law to fight terrorism, the European Commission is mulling new legislation that will compel telecom companies to retain the communications data of all EU citizens. The move was  triggered by the murderous Islamist attacks in Paris last month, focussing the attention of European Union leaders on how best to ... 

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... intensify counter-terrorism efforts within the EU.

For example this might require the creation of an EU-wide system for storing all airline passenger data.

This would require a careful balancing act, as the EU Home Affairs Commissioner Dimitris Avramopoulos notes: "On the one hand, the fundamental role that telecommunications records could play in the fight against terrorism and, on the other, the importance of adopting a cautious and measured approach".

According to the minutes of the Commission's meeting, Mr Avramopoulos intends to launch a consultation on the issue to determine whether a new law on data retention that respects privacy rights could be prepared over the coming year.

Following the proposed law's initial rejection by the European Court in 2014, Britain rushed through emergency legislation requiring UK-based telecoms firms to retain customer data for one year thereby prompting criticism from privacy campaigners.

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6501

EU Mulls Net Neutrality Law

Trend Summary: The EU's new vice president for matters digital has voiced his support for the concept that all internet traffic be treated in the same way.


Andrus Ansip, the European Union's commissioner for the digital single market, is backing the principle of so-called "net neutrality" -  the concept that all internet traffic should be treated equally. If adopted, the legislation means that internet service providers [ISPs] will not in future be allowed to cherry-pick which websites consumers can access. Nor will ISPs be able to preferentially ...

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... route traffic to or from certain sites faster than others.

Mr Ansip's move is timely, given that the bloc’s telecoms ministers will today discuss dropping the definition of the concept from upcoming new legislation.

In a speech delivered to the European Parliament in Strasbourg, commissioner Ansip declared: “The net neutrality concept has to be solid and should be clearly defined.”

“Our citizens want the best the internet can offer, they want an internet that is safe and accessible to everybody ... this is not a reality in Europe today.”

He continued: “One particular area to address will involve putting a stop to blocking of online consumers based on their location or residence.

“This will be about reforming and modernizing copyright rules and getting rid of unjustified curbs on transfer and access to digital assets."

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6460

European Online Display Adspend to Hit €12bn by 2019

Trend Summary: Online display adspend in Europe will grow 10.3% to €12bn (£10bn) by 2019, predicts global research and advisory firm Forrester.


The predicted growth is attributed to the rise in mobile display, plus the increasing popularity of video and media-rich ad formats in European markets. The report also forecasts that tablet ads will increase by 40.5%, accounting for one-third of total online display revenue by 2019. In the UK, however online display ad revenue will grow by just ...

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... 9.1% annually.

This is the slowest growth rate in Europe which Forrester attributes to the fact that the UK is the EU's most advanced market. Opportunities for growth are therefore harder to find.

Moreover, PC display adspend is expected to take a major hit from 2014 onwards, and expected to continue shrinking through to 2019 with adspend redistributed to tablets and similar devices. Video ads will see a 20% rise by 2019.

Germany will remain the second largest market for online display, with the overall display market predicted to grow 9.1 per cent annually by 2019, while France takes third place with an annual growth rate of 11 per cent, according to the report. In both countries tablet revenue will grow to represent nearly a third of total online display in the next five years.

In the USA, online display ads will grow at 13.7 per cent annually over the next five years.

Read the original unabridged TheDrum.com article.
 

 

[Estimated timeframe: Q4 2014 - Q4 2019]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6420

European Telcos Scent Big Bucks from 'Internet of Things'

Trend Summary: European telecos are investing heavily in the 'Internet of Things', adding computing and communications facilities to everyday devices.


In a bid to capitalise on their extensive telecommunications networks, European telcos such as Vodafone Group are using sensors and SIM cards to communicate with data servers over cellular networks. The data generated by these devices is then transmitted via radio waves to the SIM card, sometimes connecting to another device which has a radio transmitter. The signal is then ...

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... picked up by an external software application, for example an app on a mobile phone designed to receive and analyse device data.

According to Cisco, a California-based company that designs, manufactures and sells networking equipment, some 50 billion devices will be connected to the so-called Internet of Things [IOT] by 2050.

UK-based telecom giant Vodafone aims to be well placed to provide the cellular network infrastructure needed for these multiple devices to communicate with each other.

Erik Brenneis, Vodafone's first ever director of “machine-to machine” operations, claims that the firm's IoT business, now four years old, is growing by around 30% year on year, with a 21% rise in revenue for the fiscal year.

Although the company is coy about disclosing total revenues, it currently employs some 450 staff working on connected devices, including sales and developers. Mr Brenneis claims that number is growing 20% year-on-year.

Linking devices with wireless networks is a booming market, expected to hit $7.1 trillion by 2020, according to a June research paper published by International Data Corporation.

Such growth represents a lucrative opportunity for telcos, with new connected wireless devices set to surpass the number of mobile handsets in the coming decade, according to consultancy PricewaterhouseCoopers.

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q3 2014 - Q4 2020]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6377

OECD Predicts Slowdown in Global Growth Thru' 2060

Trend Summary: A new report from the OECD predicts the slowing of global growth as emerging markets lose steam over the next five decades.


Global Gross Domestic Product [GDP] is expected to slow to an average annual rate of just 2.4% between 2050 and 2060 according to a new report released this week by the Organisation for Economic Cooperation and Development [OECD]. According to the body, which represents the world's most advanced economies, the projected growth rate will be significantly ...

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... lower than the OECD's projected global GDP expansion between 2010 and 2020 - estimated to reach 3.6% on average.

The OECD report attributes the slowdown to the dwindling and ageing populations in advanced economies; also a decline in the rapid pace of economic expansion in emerging economies.

Moreover, climate change could have adverse effects, reducing global GDP expansion by about 1.5%, the Paris-based organisation warns.

According to the most recent statistics, average productivity across the organisation as a whole is $86,000 (€63,000). This compares unfavourably with the $21,600 per worker generated in the so-called BRICS nations [Brazil, Russia, India, China and South Africa].

Read the original unabridged DW.de article.

[Estimated timeframe: Q3 2014 - 2060]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6357

Eurozone Notches Fastest Growth Rate Since 2011

Trend Summary: Business activity within the Eurozone is expanding at its fastest rate since 2011.


A report published today by Reuters business, financial and investment bulletin, reveals that Eurozone-based businesses, led by Germany, enjoyed a substantial boost in the second quarter of 2014, with overall activity expanding at its fastest pace in almost three years. The trend suggests that a ...

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... broad-based recovery is growing across the previously beleaguered trading bloc.

While Germany continued to lead the upturn, businesses in Spain and Ireland grew at their fastest pace since before the 2008 financial crisis.

Survey compiler Markit said its Composite Purchasing Managers' Index pointed to second-quarter growth of 0.5 percent, the zone's strongest in three years.

The data will come as a relief to the European Central Bank [ECB], which has so far ignored calls for extra stimulus via a further interest rate cut or outright asset purchases.

The ECB is expected to keep its key policy rates on hold when it meets next week, according to economists polled by Reuters.

The poll sample also believed that Eurozone inflation - at 0.5 percent in March - had fallen as far as it would go.

Read the original unabridged BusinessInsider.com article.
 

[Estimated timeframe: Q2 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BusinessInsider.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6322

US Consumer Spending Leaps, World Exhales

Trend Summary: US consumer spending rose in March, its fastest rate of growth in nearly five years.


Upbeat fiscal data, issued yesterday by the US Commerce Department, provides fresh evidence that the nation's economy strengthened with the arrival of spring - a trend also likely to confer spin-off benefits for the UK and other major European Union nations. According to the Commerce Department, personal consumption (ranging from electricity to autos to sliced bread) surged by a seasonally adjusted 0.9% from February onward, reflecting the economy's largest gain since ...

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... August 2009.

Earlier this year economists surveyed by The Wall Street Journal predicted a relatively meagre 0.6% rise in consumer spending.

However, spending on physical goods rose 1.4% in March, including a 2.6% increase in spending on durable goods such as autos and washing machines, which are designed to last three years or more.

Spending on services grew 0.7%.

In addition, total consumer spending in February was revised up to 0.5% growth from an earlier estimate of 0.3%, providing a stronger foundation for March's gain.

However, the US economy has not yet fully emerged from its long-lived recession. March's big leap in consumer spending, especially on autos, "cannot be sustained," warns a note to clients from Ian Shepherdson, chief economist at Pantheon Macroeconomics.

But not all Wall Street oracles share Mr Shepherdson's pessimism. In a note to clients, PNC Financial Services Group's chief economist Stuart Hoffman was optimistic, opining: "Consumers will gradually increase their spending over the course of 2014. Job growth, and to a lesser extent wage growth, are boosting incomes, allowing for modest gains in spending."

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q2 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6321

Asian Economic Growth Set to Slow

Trend Summary: Growth in emerging Asian countries is predicted to be lacklustre this year, lessening its contribution to the global economy.


Despite increasingly positive signs of economic recovery in the western world, growth in the hitherto ebullient Asian region will be torpid, predict polls published today by Reuters. The polls indicate that much will depend on the economic performance by China - the world's second-largest economy.  Having achieved double-digit growth rates averaged over the last three decades, China's economy has slowed as its government repositions the nation to ...

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... rely increasingly on domestic demand.

The consensus view of more than two hundred economists polled April 15-24 was for growth in economies ranging from China to India, Indonesia, Singapore and Thailand to be steady - albeit adjacent to last year's lacklustre levels.

This suggests that contributions to the world economy from Asia - which for many years has driven global growth - may diminish and the region's journey back to economic strength could be long and slow.

These latest results are similar to an earlier Reuters poll, published last week, which suggests that major global economies will expand only at a modest rate, while other emerging markets - particularly Latin America - are in for a challenging year.

Read the original unabridged Reuters.com article.

[Estimated timeframe: Q1 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6315



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