143 Marketing Trends found for Economic/Political / Regional


To minimise / maximise the insight just click anywhere within the orange box
European Online Display Adspend to Hit €12bn by 2019

Trend Summary: Online display adspend in Europe will grow 10.3% to €12bn (£10bn) by 2019, predicts global research and advisory firm Forrester.


The predicted growth is attributed to the rise in mobile display, plus the increasing popularity of video and media-rich ad formats in European markets. The report also forecasts that tablet ads will increase by 40.5%, accounting for one-third of total online display revenue by 2019. In the UK, however online display ad revenue will grow by just ...

[Estimated timeframe: Q4 2014 - Q4 2019]

... 9.1% annually.

This is the slowest growth rate in Europe which Forrester attributes to the fact that the UK is the EU's most advanced market. Opportunities for growth are therefore harder to find.

Moreover, PC display adspend is expected to take a major hit from 2014 onwards, and expected to continue shrinking through to 2019 with adspend redistributed to tablets and similar devices. Video ads will see a 20% rise by 2019.

Germany will remain the second largest market for online display, with the overall display market predicted to grow 9.1 per cent annually by 2019, while France takes third place with an annual growth rate of 11 per cent, according to the report. In both countries tablet revenue will grow to represent nearly a third of total online display in the next five years.

In the USA, online display ads will grow at 13.7 per cent annually over the next five years.

Read the original unabridged TheDrum.com article.
 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6420

European Telcos Scent Big Bucks from 'Internet of Things'

Trend Summary: European telecos are investing heavily in the 'Internet of Things', adding computing and communications facilities to everyday devices.


In a bid to capitalise on their extensive telecommunications networks, European telcos such as Vodafone Group are using sensors and SIM cards to communicate with data servers over cellular networks. The data generated by these devices is then transmitted via radio waves to the SIM card, sometimes connecting to another device which has a radio transmitter. The signal is then ...

[Estimated timeframe: Q3 2014 - Q4 2020]

... picked up by an external software application, for example an app on a mobile phone designed to receive and analyse device data.

According to Cisco, a California-based company that designs, manufactures and sells networking equipment, some 50 billion devices will be connected to the so-called Internet of Things [IOT] by 2050.

UK-based telecom giant Vodafone aims to be well placed to provide the cellular network infrastructure needed for these multiple devices to communicate with each other.

Erik Brenneis, Vodafone's first ever director of “machine-to machine” operations, claims that the firm's IoT business, now four years old, is growing by around 30% year on year, with a 21% rise in revenue for the fiscal year.

Although the company is coy about disclosing total revenues, it currently employs some 450 staff working on connected devices, including sales and developers. Mr Brenneis claims that number is growing 20% year-on-year.

Linking devices with wireless networks is a booming market, expected to hit $7.1 trillion by 2020, according to a June research paper published by International Data Corporation.

Such growth represents a lucrative opportunity for telcos, with new connected wireless devices set to surpass the number of mobile handsets in the coming decade, according to consultancy PricewaterhouseCoopers.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6377

OECD Predicts Slowdown in Global Growth Thru' 2060

Trend Summary: A new report from the OECD predicts the slowing of global growth as emerging markets lose steam over the next five decades.


Global Gross Domestic Product [GDP] is expected to slow to an average annual rate of just 2.4% between 2050 and 2060 according to a new report released this week by the Organisation for Economic Cooperation and Development [OECD]. According to the body, which represents the world's most advanced economies, the projected growth rate will be significantly ...

[Estimated timeframe: Q3 2014 - 2060]

... lower than the OECD's projected global GDP expansion between 2010 and 2020 - estimated to reach 3.6% on average.

The OECD report attributes the slowdown to the dwindling and ageing populations in advanced economies; also a decline in the rapid pace of economic expansion in emerging economies.

Moreover, climate change could have adverse effects, reducing global GDP expansion by about 1.5%, the Paris-based organisation warns.

According to the most recent statistics, average productivity across the organisation as a whole is $86,000 (€63,000). This compares unfavourably with the $21,600 per worker generated in the so-called BRICS nations [Brazil, Russia, India, China and South Africa].

Read the original unabridged DW.de article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6357

Eurozone Notches Fastest Growth Rate Since 2011

Trend Summary: Business activity within the Eurozone is expanding at its fastest rate since 2011.


A report published today by Reuters business, financial and investment bulletin, reveals that Eurozone-based businesses, led by Germany, enjoyed a substantial boost in the second quarter of 2014, with overall activity expanding at its fastest pace in almost three years. The trend suggests that a ...

[Estimated timeframe: Q2 2014 onward]

... broad-based recovery is growing across the previously beleaguered trading bloc.

While Germany continued to lead the upturn, businesses in Spain and Ireland grew at their fastest pace since before the 2008 financial crisis.

Survey compiler Markit said its Composite Purchasing Managers' Index pointed to second-quarter growth of 0.5 percent, the zone's strongest in three years.

The data will come as a relief to the European Central Bank [ECB], which has so far ignored calls for extra stimulus via a further interest rate cut or outright asset purchases.

The ECB is expected to keep its key policy rates on hold when it meets next week, according to economists polled by Reuters.

The poll sample also believed that Eurozone inflation - at 0.5 percent in March - had fallen as far as it would go.

Read the original unabridged BusinessInsider.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BusinessInsider.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6322

US Consumer Spending Leaps, World Exhales

Trend Summary: US consumer spending rose in March, its fastest rate of growth in nearly five years.


Upbeat fiscal data, issued yesterday by the US Commerce Department, provides fresh evidence that the nation's economy strengthened with the arrival of spring - a trend also likely to confer spin-off benefits for the UK and other major European Union nations. According to the Commerce Department, personal consumption (ranging from electricity to autos to sliced bread) surged by a seasonally adjusted 0.9% from February onward, reflecting the economy's largest gain since ...

[Estimated timeframe:Q2 2014 onward]

... August 2009.

Earlier this year economists surveyed by The Wall Street Journal predicted a relatively meagre 0.6% rise in consumer spending.

However, spending on physical goods rose 1.4% in March, including a 2.6% increase in spending on durable goods such as autos and washing machines, which are designed to last three years or more.

Spending on services grew 0.7%.

In addition, total consumer spending in February was revised up to 0.5% growth from an earlier estimate of 0.3%, providing a stronger foundation for March's gain.

However, the US economy has not yet fully emerged from its long-lived recession. March's big leap in consumer spending, especially on autos, "cannot be sustained," warns a note to clients from Ian Shepherdson, chief economist at Pantheon Macroeconomics.

But not all Wall Street oracles share Mr Shepherdson's pessimism. In a note to clients, PNC Financial Services Group's chief economist Stuart Hoffman was optimistic, opining: "Consumers will gradually increase their spending over the course of 2014. Job growth, and to a lesser extent wage growth, are boosting incomes, allowing for modest gains in spending."

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6321

Asian Economic Growth Set to Slow

Trend Summary: Growth in emerging Asian countries is predicted to be lacklustre this year, lessening its contribution to the global economy.


Despite increasingly positive signs of economic recovery in the western world, growth in the hitherto ebullient Asian region will be torpid, predict polls published today by Reuters. The polls indicate that much will depend on the economic performance by China - the world's second-largest economy.  Having achieved double-digit growth rates averaged over the last three decades, China's economy has slowed as its government repositions the nation to ...

[Estimated timeframe: Q1 2014 onward]

... rely increasingly on domestic demand.

The consensus view of more than two hundred economists polled April 15-24 was for growth in economies ranging from China to India, Indonesia, Singapore and Thailand to be steady - albeit adjacent to last year's lacklustre levels.

This suggests that contributions to the world economy from Asia - which for many years has driven global growth - may diminish and the region's journey back to economic strength could be long and slow.

These latest results are similar to an earlier Reuters poll, published last week, which suggests that major global economies will expand only at a modest rate, while other emerging markets - particularly Latin America - are in for a challenging year.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6315

Digital Startups Key to EU's Economic Future

Trend Summary: Digital start-ups are the key to Europe's future asserts the European Union's vice president.


New studies based on hard data have underscored the future potential of Europe's digital economy, giving EU vice president and digital evangelist Neelie Kroes' message a powerful boost. Earlier this year at the World Economic Forum in Davos, Kroes told global business and political leaders  that Europe needs successful business start-ups and global internet companies if it is to become ...

[Estimated timeframe:Q1 2014 - Q4 2018]

... "a centre of growth in the world."

The report, published in mid-February, states that Europe's app developers - often startup companies - are in a position to lead the way globally.

It also revealed that the development of miniature programs for smartphones and tablets is the fastest growing industry in Europe.

In less than five years the European app sector has grown from virtual zero into a digital powerhouse. Almost two million new jobs have been created since 2009 and the report predicts the industry will employ almost 5 million people by 2018, generating €63 billion ($87 billion) in revenues.

Speaking at the report's launch Ms Kroes said: "This is one area of the digital economy where Europe really leads. Of the global revenue for consumer apps, EU developers [account for] 43 percent."

Read the original unabridged DW.de article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6293

Asia to Dominate Trade Growth Thru' 2030

Trend Summary: The coming fifteen years will see Asian exports of high-tech products growing notably faster than exports of other goods.


The latest global trade report from banker HSBC predicts that Asia will move from being a low-cost production hub for foreign brands and progress toward development of value-added local products. By 2030 high-tech goods will account for more than 25% of goods traded compared to 22% in 2013. However, the bank also pedicts that trade ... 

[Estimated timeframe: Q1 2014 - Q4 2030]

... will expand only slowly in the shorter term. 

HSBC foresees that by 2030, China will account for more than half the global trade in high-tech goods. Hong Kong and the United States will remain in second and third place, although with a lower market share, while Korea will displace Singapore as the fourth-biggest exporter of high-tech goods.

China, home of the world's third-biggest smartphone manufacturer, Huawei Technologies, and the world's largest PC maker, Lenovo Group, is already ramping up spending on research and development, as is Malaysia.

The bank also predicts that the value of global goods trading will rise at an average rate of 8% annually over the period 2014-2030, with high-tech goods production rising at around 9% annually. 

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6290

EU Slams US Government and UN Over Internet Control

Trend Summary: The European Union has declared its opposition to control of the internet by the US government and/or the United Nations.


Neelie Kroes, the European Union's former Commissioner for Competition and Technology, now EU vice president, has staked-out the trade bloc's stance over reforming the internet’s infrastructure. Governance of the internet, Ms Kroes believes, should not be in the hands of the United States or United Nations. Instead,she argues that control should be shared by ...

[Estimated timeframe: Q1 2014 onward]

... individual governments, companies, civil society and others.

Outlining the EU executive's position vis-a-vis oversight of the internet, Ms Kroes told reporters: “The debate is happening at a time of broken trust, not least because of surveillance scandals, and at a time when many governments want to take more control of the internet. We are rejecting a United Nations takeover or governmental takeover of internet governance.”

The EU's position, according to Ms Kroes, is that recent revelations of large-scale surveillance have called into question the stewardship of the USA with regard to internet governance.

She posits that in order to “broker a smooth transition to a more global model, while at the same time protecting the underlying values of open multi-stakeholder governance of the internet,” who better than Europe to find the middle ground between the US and those authoritarian nations that prefer to crack down on internet freedom?

“Internet governance is going to rise up the political agenda over the next two years,” she said, which would be “make or break” for the open internet as we know it."

“We don’t need government control. What we need is to globalise the current multistakeholder model.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6263

Chinese Tourism to Europe Surges

Trend Summary: In what promises to be a significant gamechanger in the global tourism industry, an estimated 4.5 million Chinese citizens traveled overseas during the 2014 Spring Festival holiday period.


According to the China Tourism Administration, the nation's dramatic surge in outbound tourism in 2014 reflects a year-on-year increase of 12%. While Europe was one of the most popular destinations, there are marked pros and cons between individual European nations - among them the convenience of obtaining a visa, the abundance (or paucity) of popular culture and the services  ... 

[Estimated timeframe: Q1 2014 onward]

... provided specifically for Chinese travellers.

Paris is one of the busiest destinations according to Han Fang, an employee at  French travel agency Mandarin Voyages, which specialises in tourists from China,.

Says Ms Han: "We have seen a rapidly increasing number of Chinese tourists in Europe this year. France and Italy are among the most popular destinations."

The French government has pledged to fasttrack visa applications by Chinese tourists, enabling them to obtain a visa in 48 hours. Han believes the move will attract more Chinese tourists to France and other European countries.

Says she: "We've also noticed that a growing number of Chinese tourists are not satisfied with simply taking photos in front of the landmarks and shopping for luxury goods. Many of them prefer in-depth travel packages because they want to spend several days in one place - Paris, for example - and they want to explore the city, visit the museums and gain greater knowledge about its history.

Many of them have clear plans and targets of their own," she added.

But one Chinese tourist, Ms Tian Dong, warns that all is not sweetness and light for some Chinese visitors to France. Tian, who is currently visiting that nation, said a simplified visa application process would make the country a more attractive destination. She also has safety concerns because Chinese tourists have become targets for crime in France.

"Safety is still a concern. I have to be always on alert when I travel in the country. It would be good if the local authorities could do more to address the safety issue," she said.

Read the original unabridged Xinhuanet.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Xinhuanet.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6259



First Previous 1 2 3 4 5  ... Next Last