133 Marketing Trends found for Economic/Political / Regional

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Global Marketing Budgets continue to Fall

Trend Summary:  Marketing budgets worldwide continue to decline as 2016 morphs into 2017.

According to the monthly Global Marketing Headline Index [GMI], published by World Economics, the index fell to 51.7 in December, down from its value in the preceding month and the second successive fall. Moreover, the rate of global ...

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... marketing activity resumed its downward path from a high three years ago.

However, there were some regional differences, with the European GMI rising in December to reach 56.3, its third consecutive increase after six months of decline.

The Headline Index for the Asia-Pacific region fell to 48.3, below the 50.0 ‘no change’ level, indicating a fall in marketing activity. In the Americas, marketing activity fell for the third successive month with an index value recorded of 49.4.

The gloomy global picture was somewhat relieved by the situation in Europe where the index rose to 54.7, the third rise in a row and continuing a recovery from the low point in September 2016 following the negative impact on sentiment after the Brexit referendum result.

Read the original unabridged World Economics.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7061

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