49 Marketing Trends found for Economic/Political / Emerging Markets


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Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7336

Emerging Nations Will Generate Over 2.5 Bn Smartphone Users by 2020.

Trend Summary: Marketers eyeing the global market are advised to think mobile, especially if targeting emerging markets.


According to "Emerging Markets: Changing the Game of Mobile Advertising," a new white paper published by mobile connectivity operator Jana, nations such as India, Mexico, Brazil and Indonesia will by 2020 collectively account for more than ...

[Estimated timeframe:Q1 2017]

... 2.5 billion smartphone users.

Growth will be spurred by Google's Android mobile operating system, which currently accounts forjust over half of all US smartphones, plus a global share of 88%.

However, the high cost of data discourages many users from downloading apps. According to UK newspaper The Guardian, 50% of smartphone users in India deactivate their data plans, a trend that has forced companies like Google-owned YouTube to create "lite" versions of their apps to reduce data usage.

Globally, video is on track to account for 70% of all mobile data traffic during the next five years.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7066

Global Ad Market to Hit Double Digit Gains in 2017

Trend Summary: Global adspend in 2016 is predicted to end the year with strong growth, reaching even higher gains in 2017.


London-based IHS Markit, a provider of information and analysis to government and business decision-making processes, predicts that total worldwide advertising in 2017 will grow 7.1% to a hefty $532bn driven by ...

[Estimated timeframe:Q1 2017]

...  strong marketing expenditure for the upcoming Winter Olympic Games in Austria, the European Football Championships and the result of the recent US Presidential election.

IHS Markit also expects that global advertising revenue will grow by11% to $590 billion in 2017, with strong gains coming from the Middle East, Africa and Asia-Pacific, where India and Indonesia will perform well.
 

Meantime, the USA will remain the biggest market, up 4% to $179.4bn, while China continues to gain as the second-biggest market, improving 19% to $98.9bn, whereas Japan will remain virtually flat.

Read the original unabridged MediPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7062

Radical Demographic Shift To Transform Consumer Markets

Trend Summary: A new report identifies three key groups of urban consumers with the purchasing power to shape the consumer landscape over the next 15 years.


The report by the McKinsey Global Institute, titled Urban World: The Global Consumers to Watch, found one trend common to all groups studied ...

[Estimated timeframe:Q3 2016]

... their location in cities.

Over 91% of world consumption growth over this period will emanate from city-dwelling consumers. This radical demographic shift will transform the nature of consumer markets.

Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter over the next fifteenyears. Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

Marketing savvy alone isn’t enough to track these consumers. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences.

McKinsey Global Institute research finds that China is expected to spend 12.5% of all consumption growth on education for those under thirty — higher than any other country except Sweden.

Read the original unabridged HarvardBusinessReview.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: HarvardBusinessReview.org
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6934

Ad Blocking Reaches Critical Mass

Trend Summary: A new study reveals that 61% of consumers are aware of ad blockers and 42% would pay to remove ad intrusions.


The study, released on Monday, polled 28,000 consumers in 28 nations and made general predictions about the ad-blocking phenomenon. According to Gavin Mann, Accenture’s global broadcast industry lead: “Consumers are increasingly willing to pay for blockers because too many ads are ...

[Estimated timeframe:Q2 2016]

... poorly targeted.

The survey notes that that younger consumers are especially aware of ad blockers compared with older age groups. More than two-thirds (69%) of those in the 18-24 age group, and almost the same number (66%) of those between 25 and 34, say they’re aware of ad interruption technologies.

Regionally, ad-blocker awareness is especially pervasive in Latin America (78%) and the Middle East (69%). In addition, consumers in emerging markets are significantly more likely than those in mature markets (47% vs 34%) to say they plan to pay to eliminate ad interruptions.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6880

Cloud Computing Usership Surges

Trend Summary: Cloud startups are now selling computing power and storage for prices at or below Amazon’s and Google’s.


US-based 'cloud' comuting startups such as DigitalOcean and Backblaze have begun to compete for customers versus such titans as Amazon.com, Microsoft and Google. These startups have managed to underbid the giants in certain markets by keeping expenses relatively low, either by writing their own versions of the software needed to run a cloud or by handcrafting the hardware ...

[Estimated timeframe:Q4 2015 onward]

... needed to house one.

Cloud computing, or in simpler shorthand  "The cloud", also focuses on maximising the effectiveness of the shared resources. Cloud resources are usually not only shared by multiple users but are also dynamically reallocated per demand.

“All the tools we’re using really pay dividends,” says DigitalOcean Ceo Ben Uretsky. “I think that gives us a leg up.”

DigitalOcean rents out its computers for $10 per month or a penny and a half an hour, a price comparable to or below those at Amazon, Google, and Microsoft, according to researcher Scalyr, a specialist in fast search and analysis of operational data.

DigitalOcean is managing more than 100 million gigabytes of data, about the size of Facebook’s video and photo library when it went public in 2012.

Read the original unabriged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6724

Muslim Consumers of Growing Significance to Global Digital Economy

Trend Summary: Increased consumption of bespoke digital Islamic lifestyle services has spurred Islamic digital economic growth at a faster rate than its global equivalent. 


According to the [second] and latest edition of the Digital Islamic Economy Report issued jointly by Thomson Reuters and Dubai-based strategic advisory firm DinarStandard, Muslim consumers last year contributed US$107bn to the global digital economy of circa US$2 trillion. By 2020, moreover, spending by Muslims  will grow faster than ...

[Estimated timeframe:Q3 2015- Q4 2020]

... the rest of the world's digital economy.

The report recognises a substantial business opportunity in the digital Islamic economy, particularly within five segments:

  • Sharing Economy
  • Social Commerce
  • Retail e-Commerce
  • Food Transportation and Logistics
  • Islamic Finance Investment Products.

The study also identifies e-commerce serving the fashion sector as the most successful business model, citing online fashion retailers Modanisa and SefaMerve among the top five leading Islamic consumer websites.

In terms of popularity and usage, the Islamic web and mobile application Muslim Pro ranks highest in terms of downloads, while productivity and education apps, as well as apps for Halal food ratings and modest fashion, also feature prominently on the Digital Islamic Consumer Services leader board.

Comments Nadim Najjar, Managing Director of Thomson Reuters, Middle East and North Africa: “The report essentially shows how vital Islamic digital economy has become to the everyday lives of Muslims across the world, and points towards specific areas of growth and business potential".

Read the original unabridged ThomsonReuters article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Thomsonreuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6711

Indian Internet Usage Set to Overtake USA

Trend Summary: Internet usage in India will surpass the that of the USA by the end of this year, while around 500 million Indian citizens will be online by 2018.


Rajan Anandan, managing director of Google India, foresees expanding horizons for India's wired population, currently nearing the five-hundred million mark. Speaking earlier this week at the Digitising India event organised by the women's branch of the Federation of Indian Chambers of Commerce and Industry [FICCI], Mr Anandan predicts that ...

[Estimated timeframe: Q3 2014 - Q4 2020]

... "even at the current growth rate, we will have 500 million Indian nationals on the internet by 2018".

In bullish mode, Mr Anandan continued: "By the end of this year, India will become larger than the US in terms of number of internet users. By 2018, India will have twice the number of internet users than the US. Almost half of the Indian population will be connected through the Internet".

Anandan also notes that India took just ten years to grow from ten million internet users to 100 million. And the nation is adding five million new internet users every month. India now has over 200 million Internet users.

Says the Google guru: "A lot of people talk about the 2014 general elections and how urban India was mobilised using the internet. We have seen nothing yet in terms of what the internet can do to every aspect of life, of society and of governance.

By the next elections (expected in 2019) almost half a billion Indians will be connected through the internet. In terms of that kind of mobilisation, can you imagine what it can do?"

He also mentioned that the path of purchase has changed in India and people are increasingly using online platform for retail purchase.

Talking about the next big global technology wave, he said wearable gadgets are expected to take four years to reach a billion consumers.

Enthused Anandan: "Everything is getting accelerated with technology. Every new wave of technology has taken half as long as the previous technology. The next big thing will take half the time taken by smartphones," he predicts.

Currently 2.8 billion people (of seven billion worldwide) are connected via the internet. By 2020, Anandan predicts that five billion people will be using the internet.

Read the original unabridged IndiaToday.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: IndiaToday.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6387

OECD Predicts Slowdown in Global Growth Thru' 2060

Trend Summary: A new report from the OECD predicts the slowing of global growth as emerging markets lose steam over the next five decades.


Global Gross Domestic Product [GDP] is expected to slow to an average annual rate of just 2.4% between 2050 and 2060 according to a new report released this week by the Organisation for Economic Cooperation and Development [OECD]. According to the body, which represents the world's most advanced economies, the projected growth rate will be significantly ...

[Estimated timeframe: Q3 2014 - 2060]

... lower than the OECD's projected global GDP expansion between 2010 and 2020 - estimated to reach 3.6% on average.

The OECD report attributes the slowdown to the dwindling and ageing populations in advanced economies; also a decline in the rapid pace of economic expansion in emerging economies.

Moreover, climate change could have adverse effects, reducing global GDP expansion by about 1.5%, the Paris-based organisation warns.

According to the most recent statistics, average productivity across the organisation as a whole is $86,000 (€63,000). This compares unfavourably with the $21,600 per worker generated in the so-called BRICS nations [Brazil, Russia, India, China and South Africa].

Read the original unabridged DW.de article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6357

Asian Economic Growth Set to Slow

Trend Summary: Growth in emerging Asian countries is predicted to be lacklustre this year, lessening its contribution to the global economy.


Despite increasingly positive signs of economic recovery in the western world, growth in the hitherto ebullient Asian region will be torpid, predict polls published today by Reuters. The polls indicate that much will depend on the economic performance by China - the world's second-largest economy.  Having achieved double-digit growth rates averaged over the last three decades, China's economy has slowed as its government repositions the nation to ...

[Estimated timeframe: Q1 2014 onward]

... rely increasingly on domestic demand.

The consensus view of more than two hundred economists polled April 15-24 was for growth in economies ranging from China to India, Indonesia, Singapore and Thailand to be steady - albeit adjacent to last year's lacklustre levels.

This suggests that contributions to the world economy from Asia - which for many years has driven global growth - may diminish and the region's journey back to economic strength could be long and slow.

These latest results are similar to an earlier Reuters poll, published last week, which suggests that major global economies will expand only at a modest rate, while other emerging markets - particularly Latin America - are in for a challenging year.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6315



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