311 Marketing Trends found for Economic/Political / Global


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Social Media Users Quit Facebook for Instagram - Zuckerberg Wins Either Way

Trend Summary: Social media users bid farewell to Facebook, say Hi to Instagram


Instagram, which Facebook bought back in in 2012 for a cool $1bn, is experiencing a critical moment and is just in time to become a lone ...

 

[Estimated timeframe:Q1 2018]

... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7343

Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7336

Living on the Edge Pays Off for Brands Despite Risks

Trend Summary: FMCG growth across the world slowed from four to three per cent last year.


According to Kantar Worldpanel's recently released annual report, the global FMCG sector has fought relentlessly for growth in the face of ... 

 

[Estimated timeframe:Q1 2018]

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7329

FMCG Titans Plan Night of the Long Knives

Trend Summary: P&G plans to further reduce ad agency and production fees by $400m by 2021.


According to P&G's Ceo David Taylor, that’s in addition to the $750m the consumer-goods giant has already axed over the past three fiscal years. Moreover, Mr Taylor also plans to ... 

[Estimated timeframe:Q1 2018]

... further reduce the number of ad agencies with which it currently works. 

Cynics say that axeman Taylor also wants the remaining agencies to work out of the goodness of their hearts!

The report also suggests that P&G's main rival, Unilever, has likewise embarked on a cost-cutting drive.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7324

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7321

AI to Dominate Global Tech Trends in 2018

Trend Summary: Artificial intelligence (AI) will dominate the future IT landscape,


According to the BBC's technology of business editor Matthew Wall, the dominant global tech trends in 2018 will be Artificial intelligence [AI] closely followed by ...

[Estimated timeframe:Q1 2018]

... cyber-security.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

The key question, asks Mr Wall, is how much freedom should we give AI-powered systems to make their own decisions without human intervention?

Almost by stealth, AI is infiltrating almost all aspects of our working lives, from machine learning algorithms improving the accuracy of translation software, to call centre chatbots answering our questions.

According to Luka Crnkovic-Friis, chief executive of Peltarion, a Swedish AI specialist: "AI-powered chatbots will continue to get better at conveying information that can help consumers make better, more informed purchase decisions."

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7295

Global Economy Forecast to Grow in 2018

Trend Summary: The global economy is forecast to grow in 2018, albeit expected to slow in some regions.


According to the latest OECD report the major driver of stock market growth in 2017 was a booming global economy, exceeding ...

[Estimated timeframe:Q4 2017]

... marketers expectations.

Will the growth continue? Forecasters say basically, yes, prompted by the OECD's prediction of 3.7% growth in 2018, up from 3.6% in 2017.

Moreover London based analytics firm IHS Markit expects growth in the region of 3.2%, while the forecasts of Bank of America, Merrill Lynch and Goldman Sachs are slightly rosier at 3.8% and 4%, respectively.

A major boost is expected to come from the USA, where many economists expect new tax cuts to provide a temporary economic jolt, with forecasts for GDP growth of about 2.5%.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7294

UK Brands Lag World On Tech Innovation

Trend Summary:  A new ranking of the UK’s top fifty most valuable brands excludes any tech businesses.


According to UK based promotional products company BrandZ, the above trend is skewed toward telecoms, finance and utilities companies - a factor that is affecting ...

[Estimated timeframe:Q3 2017]

... the overall health of UK brands. 

BrandZ's latest ranking shows that 69% of the UK’s top fifty companies are in these three categories, compared to just 23% of the global top 50.

The remaining 31% fall into the ‘other’ category, similar to the global figure of 30%. There is then a yawning gap when it comes to technology, with 47% of the global elite in this category but none of the UK top 50.

Moreover, when measured on BrandZ’s five metrics of brand health – purpose, innovation, communications, brand experience and love – only 22% of the UK’s top fifty brands merited the ‘healthy’ tag. Most were simply ‘OK’ (64%) and a minority ‘frail’ (12%).

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7254

Tech Titans Vie For Future Supremacy

Trend Summary: The battle of internet giants is set to enter new technologies.


Addressing the The Wall Street Journal’s WSJ D.Live technology conference this week in Laguna Beach California, Michael J. Wolf, co-founder and managing director of consulting firm Activate Inc, predicted that as giant internet companies vie for an ever-fleeting portion of people’s time the war ...

[Estimated timeframe:Q3 2017]

... for tech supremacy is moving to newer technologies such as augmented reality and voice assistants.

Among the giants vying for supremacy are Google's holding company Aphabet, Facebook, Amazon, Apple and others are hunting for new areas of growth—often on each other’s turf—as they enjoy soaring revenues and stock prices.

This hungry elite are poised to wage a turf war, bumping into each other across the board, in online sports viewing, movies, news and even podcasting.

Up for grabs is an extra $300 billion a year in revenues that Activate projects will flow into the $1.7 trillion global consumer media and internet market by 2021, through growing internet-access fees, ads and paid content. Activate estimates the market will grow 4.1% annually.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7251

Warren Buffet and Jeff Bezos Hail Groundbreaking New Technology

Trend Summary: Two of the world’s top businessmen have just sent a signal to investors about a highly significant new technology.


An article in USA Today reports that Berkshire Hathaway's famed investment guru Warren Buffet, together with Amazon's Jeff Bezos, have just sent a signal to investors about a potentially ...

[Estimated timeframe:Q3 2017]

... groundbreaking new technology.

The enthusiasm of these two billionnaires relates to an emerging technology that Bezos says is the key to Amazon’s future success. “It’s hard to overstate the impact" he says, while Buffett believes it will have a "hugely beneficial social effect."

USA Today reports that Wall Street insiders are calling this new technology “bigger than the internet” while one Google insider goes even further, predicting that the technology will be as “transformational as the advent of electricity.”

Read the original unabridged USA Today article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USA Today
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7247



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