47 Marketing Trends found for Human resources / Training/education


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Facebook Ceo Zuckerberg Unveils New World Vision

Trend Summary: Facebook Ceo Zuckerberg takes another step forward defining a new vision for the social-media company.


Mr Zuckerberg says he wants Facebook to help people build more robust communities offline, bringing the world closer together as ...

[Estimated timeframe:Q2 2017]

... his company grapples with its growing power in the world.

According to Zuckerberg, Facebook’s focus over the next decade will be the creation of tools to build more community and bring the world closer together - a shift from the company's longtime motto “connect the world.”

“I used to think that if we just gave people a voice and helped them connect, that would make the world a lot better by itself,” Zuckerberg said earlier this week at an event in Chicago for circa 300 leaders of Facebook’s largest and frequently used groups on the platform.

Wiping back a tear the caring billionaire ($64.2bn in 2017 to date) confessed: “But our society is still divided. Now I believe we have a responsibility to do even more”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7208

Do UK Ad Agencies Lag On Behavioural Science?

Trend Summary: Few ad agencies in the UK are making behavioural science a key part of their offering.


It's almost eight years since OgilvyOne's Executive Creative Director Rory Sutherland first advocated the use of behavioural advertising whilst, meantime, American agencies are ...

[Estimated timeframe:Q1 2017]

... speeding ahead while UK agencies drag their heels.

According to Mark Bell, chief experience officer at Oliver Group UK, few British agencies have made behavioural science a key element in their offering.  

Says Bell: "Walk into any agency on Madison Avenue and you’ll see they operate differently. American agencies do a fabulous job of weaving behavioural economics into their upfront strategy."

"It’s evident in the clear distinction they make between behavioural planners and traditional comms planners. And it’s a smart approach too: the research comes first, so strategists can identify the behavioural theory that can inform the creative.

Bell argues that agencies in the UK are well equipped to be putting out the same level of work – "but we’re held back by our tendency to remain rooted in traditional agency structures".

He adds: "Aside from the behavioural wing of Ogilvy & Mather UK and Ogilvy Change, plus our own efforts at Oliver, there’s a sense that British agencies are too set in their ways to capitalise on how behavioural science could enhance their output".

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7100

US Millennial Graduates Crippled by Student Debt

Trend Summary: Nearly two-thirds of US millennials graduated, or will graduate, with individual student debt averaging $27,162.


According to a new survey conducted by online borrowing exchange LendingTree, despite Millennials' weighty student loan burden, recent graduates are moving to some of America's most expensive cities, heavily concentrated in the Northeast and most notably in the ...

[Estimated timeframe:Q4 2016]

... Boston area.

Other popular residential areas include Irvine, California and San Francisco, while the states with the highest outstanding college debt per student loan borrower are Washington DC and Maryland.

The cost of living in these locations exceeds the national average. According to a separate report by personal-finance site SmartAsset, in Boston for example, the average cost of renting a two-bedroom apartment is $2,821, which means that students need to earn $120,900 a year to afford the rental cost.

The majority of those polled by LendingTree said that their monthly bill affects their spending ability "very much."

According to Doug Lebda, founder/ceo of LendingTree, graduates all too often choose cities based on career opportunities and highest starting salaries.

However, says Mr Lebda, they overlook the bigger picture. "Consider the total cost of life," he counsels, which means it might make more sense to look at other cities where the cost of living is lower and the salaries are too".

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6999

JWT Singapore Pioneers Creative Talent Crèche

Trend Summary: JWT Singapore has launched a new service that uses young content creators to focus on short content made quickly.


The average age of the agency's teams will be 25 (hence its JWT25 branding) and the content will be produced in under 25 days. As well as fostering in-house talent, the agency is also building a ...

[Estimated timeframe:Q3 2016]

... global network of freelancers and talent who are similarly young and fast at production.

It's also likely that the JWT25 crèche will extend to other parts of the WPP empire and - given adland's 'Me Too' persona - seep into the global fiefdoms of Omnicom, Publicis, Interpublic and Dentsu.

Says Peter Womersley, Ceo of J Walter Thompson Singapore: “Clients are increasingly looking for an alternative service to complement long form film. JWT25 was set up to respond to clients seeking a fast, effective, high quality snackable video service for the lowest cost.”

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6954

Generation X Muscles-In On US Boardrooms

Trend Summary: As older baby boomers retire, major US companies are turning to members of Gen X, those born circa 1965-1980.


Yesterday's edition of The Wall Street Journal reports that an increasing number of younger US baby boomers, now in their mid-50s, are taking over the leadership of major companies. Among firms that have recently appointed CEOs aged fifty or less are McDonald’s, Harley-Davidson, Microsoft and 21st Century Fox. According to the WSJ, management experts believe that ... 

[Estimated timeframe:Q3 2015 onward]

... younger bosses tend to share certain qualities.

As members of the first generation to use personal computers from childhood, the boomers are generally more tech savvy.

Moreover, they also spend more time wooing and retaining younger employees, whilst focussing on keeping products and services relevant to rising millennials - a group projected to constitute 75% of the workforce by 2025.

The WSJ article quotes Christopher H Franklin, 50 years old, who this month became ceo at Aqua America Inc, a water utility in Bryn Mawr, Pennsylvania.

Mr Franklin believes his generation of leaders is more focused on talent an technology than their predecessors were. He says he wants to delve deeper into hiring and retention than many chiefs typically do, in part by having Aqua’s VP of human resources report directly to him rather than to the general counsel.

“Talent acquisition and retention is a huge component of what we [new CEOs] need to think about,” Franklin said in an interview. “That is where you get to set the culture.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6667

MBA Graduates Spurn Finance Careers, Embrace Tech

Bottom Line Trend: The crème de la crème of US business-school graduates are increasingly opting for jobs in technology rather than finance.


It's a significant trend, according to Wall Street Journal reporter Melissa Korn, who attributes the seismic career shift among graduates to to the lingering aftermath of the 2008 financial crisis. Moreover, Wall Street's long hours, ethos and scaled-back pay are additional turn-offs that channel newly minted MBA holders towards more voguish and equally well paid tech careers. At Harvard Business School for example ...

[Estimated timeframe: Q4 2013 onward]

... 18% of job-seeking students landed tech sector positions this year, up from 12% in 2012.

A similar shift is evident at the Yale University and Cornell University business schools, where the share of graduates opting for tech careers  more than doubled over the past two years. 

Conversely, just 27% of Harvard Business School graduates took jobs in finance this year, down from 35% in 2012. While at the MIT Sloan School of Management, that figure plunged from 27% to 16%.

At Stanford Graduate School of Business, historically a haven for digitally minded graduates, tech companies overtook financial services for the first time this year, with 32% of the class accepting tech jobs and just 26% opting for a career in finance.

Two years ago, those figures were 13% and 36%, respectively.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6205

China Will Rule World Economy by 2030

Bottom Line: By 2030 China's economy will become twice as big as that of the USA and larger than both the US and the EU combined.


According to Hu Angang, one of China's leading economists and dean of the nation's leading think tank, the Institute for Contemporary China Studies, China will become the world's biggest economy by 2020. Professor Hu makes the prediction in his new book, China 2030. However, his bullish forecast comes at a time when ...

[Estimated timeframe: Q3 2012 - 2030]

... there are concerns about China's short-term prospects with GDP growth.

This was slower than expected in Q1 2013, at 7.7% down from 7.9% in the final quarter of last year. 

According to the International Monetary Fund, China still has a significant hurdle to jump if it is to overtake the US, with China's $8.23 trillion nominal GDP reaching just over half (52%) of the USA's $15.68 trillion in 2012.

Nonetheless, the likelihood of matching the US sooner rather than later has certainly increased since Goldman Sachs 2006 forecast that China will be the biggest economy by 2025.

The Goldman prediction was also considered optimistic at the time but might now be seen as a conservative estimate given that the financial crisis has hit the US hard.

Since Goldman's 2006 prediction, China emerged in pole position when in February 2011 it overtook Japan to become the world's second-largest economy.

Mr Hu, who is a professor of economics at China's elite Tsinghua University and the author of no fewer than sixty books, is raising the stakes with his own prediction, venturing further than any forecast either in China or overseas.

He believes that China will be driven forward by what he terms "five engines":

  • Accelerating industrialisation
     
  • The nation's major role in a new globalized world
     
  • Its dominance in information technology
     
  • The rapid modernisation of its infrastructure in areas such as electricity supply and high-speed railways
     
  • The growing internationalisation of its own economy.

The Chinese national workforce of 780 million is five times larger than the USA's 153 million and it now devotes three million person/years to research and development (twice the USA's deployment), both factors adding to China's growth momentum.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: XinHuaNet.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6116

In-store Dieticians: Supermarkets' New Marketing Weapon

Bottom Line: US supermarket chains have unleashed a potent new weapon in the battle for customers' dollars - instore dieticians. It's just a matter of time before the ploy extends across the Atlantic.


Nutrition experts are emerging as a major influence at American supermarket chains such as Wegmans and Giant Eagle. Hundreds of qualified dieticians are now sited at major outlets, helping shoppers choose the best foods to shed weight, battle diseases or avoid allergic reactions. According to a recent survey by the US Food Marketing Institute ... 

[Estimated timeframe: Q2 2012 onward]

... one-third of stores already have a registered dietician at retail level, while 86% employ them on a corporate basis.

The trend is another sign that consumers are demanding more from their food providers as the Obama administration's health-care system puts a premium on preventive care. Moreover, it represents an increasingly powerful constituency for the nation's food marketers to win over.

While dieticians' primary mission is to assist shoppers, they are also a major brand asset for stores, many appearing on local radio and TV shows.

The publicity serves as a boost for supermarkets as they look to stay relevant in the face of increased competition from major drugstore chains such as Walgreens and CVS which have increased their food offerings.

Says food-industry analyst Phil Lempert who runs supermarketguru.com: "Supermarkets have lost 15% share over the past ten years, so they need to stave off and differentiate their offerings from drug, dollar and warehouse stores."

Today there are 500 - 600 retail dieticians, a numbert Lempert predicts will at least double within two years. The demand is so strong that he recently launched the Retail Dieticians Business Alliance to educate dieticians on supermarket operations.

It's a trend European giants such as Tesco, Carrefour and Sainsbury are unlikely to ignore.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6075

US Marketers Home-In on Senior Citizens, Next Stop Europe?

Bottom Line: Indicative of the growing worldwide importance to marketers of 'senior citizens', a so-called 'Experience Center' will open in 2013 catering exclusively for the 65+ demographic.


The venture, sited in Louisville, Kentucky, is backed by The International Center for Long Term Care Innovation [InnovateLTC], a self-styled "business accelerator aimed at helping to deliver innovative products and services for the globe's aging population. Backed by the city's efforts to exploit this growing and lucrative market, InnovateLTC plans  ... 

[Estimated timeframe: Q4 2012 onward]

... 18,000 square-foot facility, claimed to  be "an Epcot Center for aging" that would draw consumers and industry leaders from across the country. The goal is to create what essentially would be a mall for fashionable and functional senior products, from furniture to cosmetics.

The project will aso serve as a 'living laboratory' in whch startups and other companies can demonstrate and test new products with a specific set of consumers.

One section will include a model home, called an 'idea house,' that will enable entrepreneurs to test and collect data on products designed to allow seniors to stay in their homes longer.

For instance, the bathroom might include new robotic-tub technology that helps lift seniors out of the bath. Another section will be filled with "eldertainment," such as virtual-reality games that promote fitness, mobility or rehabilitation.

One of InnovateLTC's clients is a Dutch company called Vita Care, which is developing "therapeutic motion simulation" systems that use video and vibrating chairs to simulate activities such as motorcycle riding or jet skiing. 

Assuming success stateside, it's seems invitable that the InnovateLTC concept will extend to Western Europe and beyond.

According to the company's website, InnovateLTC claims to be "deeply entrenched in academic research and has connections to several of the nation’s top universities".

Read the original unabridged AdAge article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5993

China Sets its Sights on Leading World Technology by 2020

Bottom Line: China aims to become a mainstream technological power by 2020 and world leader in innovation and science by 2049. Marketers and media owners take note!


With China now acknowledged as the world's second largest economy, its leadership sees science and technology as the nation's prime productive forces. Accordingly, the ruling Communist Party this week dedicated itself to driving growth through technology. The government's newly released framework document sets the goal for the country to be ...

[Estimated timeframe: Q4 2012 - 2020]

... "in the ranks of innovative nations" by 2020, spurring efforts to reform China's scientific and technological system.

The nation's leadership also aims to accelerate the building of a national innovative system and lay a foundation for the country to become a technological titan by 2049 when the nation celebrates the 100th anniversary of a united China.

The government document puts forward new measures to spur technological development, among them:

  • Enterprises should become pillar for innovation;
  • Supervision of research funds should be enhanced;
  • Outstanding researchers aged below 35 should be encouraged to lead scientific projects.

With the international economic meltdown continuing to unfold, China is at a key stage of transforming its development model. The country's overall technological strength and competitiveness have played a leading role in economic and social development and safeguarding state security.

The framework document sets the goal for the country to be "in the ranks of innovative nations" by 2020, urging efforts to deepen the reform of the scientific and technological system. It also aims to step up the building of a national innovative system.

The longterm implications for the world's businesses and marketers are significant.

Read the original unabridged article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChinaDaily.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5938



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