35 Marketing Trends found for Human resources / Outsourcing

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eCommerce to Generate 1.5m UK Jobs by 2015

Bottom Line: An estimated 1.5 million UK staff will work within the e-commerce industry within the next four years.

According to a new study conducted by eDigitalResearch on behalf of the industry association for global online retailing, Interactive Media in Retail Group [IMRG], 63% of British-based online businesses increased their staff levels over the past year, with an estimated 730,000 now working in (or in support of) the e-commerce industry. The study also indicates that ...

[Estimated timeframe: Q3 2011 - 2015]

... 74% of e-commerce departments and businesses have increased their turnover since 2010 - with another 60% of e-businesses looking to increase staff numbers over the next twelve months. IMRG hails the increase in employment opportunities as "welcome news for the under pressure UK job market".

Bullish though all this might seem, the current employment figure is considerably lower than originally anticipated. Last year, over 80% of those surveyed said they hoped to recruit over the coming months. But the actual number of companies that recruited new members of staff is 17.45% lower than the predicted figure and - paradoxically - is likely to be attributed to the recent and rapid growth of the m-commerce market.

Explains Chris Russell, director at eDigitalResearch: “As we continue to see the popularity of smartphones and other emerging channels increase with consumers, retailers are beginning to merge and combine multiple departments and operations in order to create a coherent message across the board for all of their customers.

"This is not to say that the e-commerce jobs market is beginning to decline. It simply means that, along with everything else in the e-commerce industry, it is evolving in order to cope with the shifting consumer trends we are witnessing.”

Nearly half of the e-tailers surveyed (43.24%) suggested that up to 50% of their total revenue is generated via the internet. More importantly, another 40% (41.08%) indicated that 91-100% of overall revenue comes from e-commerce channels, an increase of 4% on the same figures last year.

It also reflects the continued growth of the e-commerce industry and the importance of dedicated e-commerce teams and staff members.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: eDigitalResearch.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5620

Emerging Nations Will Account for 80% of Global Growth by 2050

Bottom Line: The US dollar will cease to dominate the global currency system.

Michel Camdessus, French economist and managing director of the International Monetary Fund between 1987 and 2000, told a conference in Buenos Aires yesterday that an estimated 80% of world economic growth over the next forty years will accrue from emerging market countries. Moreover, "in the next few years" the US dollar will cease to dominate the global monetary system -- a decline Camdessus believes will help to promote ... 

[Estimated timeframe: Q3 2011-2050]

... a multi-currency system worldwide. Emerging countries "are narrowing the gap with developed nations by developing their middle-class and improving their life quality," Camdessus said at the 14th Annual Meeting of the Christian Association for Company Directors in Argentina.

"By 2050 we can expect that close to 80 percent of the global economic growth will be a result of emerging countries,"he told delegates.

The monetary and finance system will in the future "be renewed so that emerging countries are recognized, changing from a dollar-dominated system to a multi-currency one," Camdessus opined.

[Editor's Note: Whether M. Candussus' prediction is to be taken seriously is open to question. The East Asian financial crisis, which occurred during his tenure at the helm of the IMF, triggered widespread criticism for failing to take into account the unique circumstances of the East Asian nations. This led to the imposition of a draconian fiscal regime that provoked turmoil and rioting in countries such as Indonesia.]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Xinhua.net
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5603

China's Economy Will Overtake US by 2016 - Shock Prediction by IMF

American businesses' love affair with outsourcing production to low-cost Asian sweatshops is about to bear bitter fruit, according to a bombshell dropped Monday by the International Monetary Fund. As comedian Woody Allen observed in a quite different context: "I'm not afraid of death; I just don't want to be there when it happens.” But according to the latest IMF official forecasts, US business is set for a ringside seat as the “Age of America” approaches its end with  ... 

[Estimated timeframe: Q2 2011 - 2016]

... China’s economy set to surpass that of America in real terms in 2016 — just five years from now. 

Comments MarketWatch's Brett Arends: "It provides a painful context for the budget wrangling taking place in Washington right now. [The IMF's forecast] raises enormous questions about what the international security system is going to look like in just a handful of years. And it casts a deepening cloud over both the US dollar and the giant Treasury market, which have been propped up for decades by their privileged status as the liabilities of the world’s hegemonic power."

Arends continues: "According to the IMF forecast, which was quietly posted on the Fund’s website just two weeks ago, whoever is elected US president next year — Obama? Mitt Romney? Donald Trump? — will be the last to preside over the world’s largest economy.

"Most people aren’t prepared for this. They aren’t even aware it’s that close. Listen to experts of various stripes, and they will tell you this moment is decades away. The most bearish will put the figure in the mid-2020s.

"But they’re miscounting. They’re only comparing the gross domestic products of the two countries using current exchange rates. That’s a largely meaningless comparison in real terms. Exchange rates change quickly. And China’s exchange rates are phony. China artificially undervalues its currency, the renminbi, through massive intervention in the markets."

In addition to comparing the two countries based on exchange rates, the IMF analysis also examined in depth the true, real-terms picture of the economies using “purchasing power parities” [PPP].

This compares what people earn and spend in real terms in their domestic economies.

Under PPP, the Chinese economy will expand from $11.2 trillion this year to $19 trillion in 2016.

Meanwhile the size of the US economy will rise from $15.2 trillion to $18.8 trillion. That would take America’s share of the world output down to 17.7%, the lowest in modern times. China’s would reach 18%, and rising.

Just ten years back, the US economy was three times larger than China’s.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Marketwatch.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5552

China to Eclipse US in Global Gaming Market by 2014

US entrepreneurs in all fields of industry are are investing in cervical-braces to ameliorate neck-pains from constant peering in their rear-view mirrors. They're nervously checking the narrowing of the gap between their once dominant businesses and Chinese rivals about to overtake in world markets. Computer gaming is the latest industry awaiting domination by the all-conquering capitalist-commies, according to a new report from boutique UK investment bank Digi-Capital which predicts that ...

[Estimated timeframe: Q1 2011 - 2014]

... revenue from online and mobile games will grow from a third to a half of the industry’s total revenues, at around $44bn, by 2014.

Within that total, China is predicted to account for up to half of global sales, meaning the Chinese games market will have risen from around 12% in 2010 to a quarter of the world’s total by 2014. Over the same period, America's share of the games market will fall from 26% to 22%.

In the interim, traditional console games – the business segment led by Activision-Blizzard and Electronic Arts – will be flat or even negative.

“We expect to see Chinese companies as major games consolidators in 2011,” forecasts Tim Merel, managing director of Digi-Capital. He cites as a taste of things to come the recent acquisition by Chinese giant Tencent of Los Angeles firm Riot Games.

Tencent’s domestic market already delivers huge volumes of online gamers – 20 million simultaneous players at peak time.

Merel predicts 18% compound annual growth rate for online and mobile games until 2014, powered by an influx of venture-capital investment.

Chinese games companies such as Shanda, ChangYou.com and Giant are already achieving billion-dollar stock-market valuations.

Merel paints a doomsday scenario for major US and European games companies. "Tencent’s market cap (around $50bn) is substantially more than Activision Blizzard, Electronic Arts, GamesStop, Take2, THQ, Atari, Game Group and Ubisoft combined,” he warns.

As a consequence of which Merel expects Asian companies to drive more of the international consolidation over the coming years as they expand beyond their home markets.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5508

China to Become World's Largest Economy by 2032, PwC Predicts

Beancounter PwC (aka PricewaterhouseCoopers) has dusted down its crystal ball to peer into the fortunes - or otherwise - of Planet Earth in in the run-up to 2050. By which time, fortunately for PwC, few of us will be around to remember how wildly inaccurate are such long-range forecasts. Nonetheless, PwC makes some challenging statements, among them that ...

[Estimated timeframe: Q1 2011 - 2050]

... the global financial crisis has accelerated the shift in economic power to developing countries. And that China will overtake the USA as the world's largest economy by 2032.

The report also foretells that by the same date the economic output of such emerging markets as China, India, Brazil, Russia, Mexico, Indonesia and Turkey - the so-called E7 - will overtake that of the established G7 nations of the US, Japan, Germany, UK, France, Italy and Canada.

PwC also projects that India will achieve the most significant increase in share of global economic output, rising from just 2% now to about 13% by 2050.

And come 2050 it too could be close to catching the US.

In the three months to the end of September, India's GDP grew at an annual rate of 8.9%, while Chinese GDP expanded at an annual rate of 9.6%.

By contrast, the US economy grew at an annual pace of 2.6% during the same period, while the eurozone grew by just 0.4%.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5466

New Decade Will See Japan Switching Outsourcing from China to India

As the new decade staggers from deep recession into global uncertainty, an increasingly prosperous China will cease to be the outsourcing destination of choice for Japanese manufacturers. So predicts a new survey by the government-backed Japan Bank for International Cooperation which notes, however, that ...

[Estimated timeframe: 2013 onward]

... China will remains the most popular investment destination for at least the next three years.

The survey suggests an increasing number of Japanese companies are aiming to diversify their offshore investment amid caution about rising labour costs and anti-Japanese demonstrations in China.

An additional survey conducted in November in the wake of the Senkaku Islands stand-off provided further evidence of this trend.

China no longer dominates Japanese foreign investment and companies "are increasingly turning their attention to such (emerging) markets as India and Vietnam," said JBIC economist Toshiharu Mimura.

In the survey, which allowed multiple responses, 74.9% of the 605 manufacturers named India as an investment destination over the next ten years, compared with 71.7% that named China. This reverses the order of preference reported in the preceding year's survey.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: JapanTimes.co.jp
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5464

Outsourcing Behemoth Trials Cloud-Based Cost-Cutting

India’s third largest IT outsourcing company Wipro Technologies has launched a potentially seismic experiment in cloud computing. The potential, says Wipro co-ceo Girish Paranjpe, "is huge”  ...

[Estimated timeframe:March 2011-onward]

Some five hundred Wipro employees are currently amid a pilot programme that studies the potential of a trend that could change the way in which the global outsourcing industry works. It centres around a central computing “cloud” – or in lay terms, a collection of shared servers and software.

According to the company, the pilot has made it possible to set up a new cloud network project, including sourcing servers and hiring staff, within 36 minutes - as opposed to the forty-three days such projects normally take. With cloud systems in place, all the necessary computing power and software is on hand virtually instantly.

Compatriot Indian groups Tata Consultancy Services and Infosys Technologies are thought to be following suit. In toto, the Indian IT industry is expected to generate export revenues of $56bn by March 2011, a 13% increase on the projected figure for the current year.

It is likely there are sweaty palms at western-headquartered global rivals such as IBM, Accenture and Cap Gemini!

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5055

Reverse Gear for Asian Outsourcing Over Next Decade

The outsourcing of Western jobs to India and other low cost Asian nations appears to have gone into reverse - albeit that the jobs now based on the subcontinent aren't high-tailing it back to Europe and the US. Instead the beneficiaries - if that's the right word - are other, even lower-cost, Asian nations.

[Estimated timeframe:2010-2020]

According to NASSCOM, the premier trade body representing India's IT and business process outsourcing industries, there is likely to be a marked increase in Asia’s share of the world’s IT services market. That premise is based on a report jointly prepared by global beancounter KPMG and AOCIO - the Asian-Oceanian Computing Industry Organisation

It predicts that over the next decade Asia in toto will account for 26.3% of the global consumption of IT and business-process outsourcing services, rising from todays's approximate figure of 20%.

This trend will almost certainly spark a reversal of Indian IT companies' practice of despatching sales staff to Western markets in a bid to divert business from the likes of IBM and Accenture - a strategy that has paid handsome dividends for the companies - if not their workers.

[Still, these days a job is a job is a job - even if you work in an air-conditioned battery farm and live in a slum hovel on the inner perimeter of Mumbai.]

The 'snatch tactics' pursued by local IT companies over the past two decades have propelled what was once a cottage industry into a multibillion-dollar business that NASSCOM predicts will generate exports of $56bn by March 2011.

According to Jim Champy, who chairs Dell Services’ consulting practice, IT outsourcing across Asia has embarked on a decades-long parabola of growth as Asian firms update their business methodology and technologies

Champy sees "... As most providers do, the Asian markets growing faster; clearly more than Europe and certainly faster than the United States ... two to three times faster, percentage-wise.”

Congratulations, Jim, you have won MarketingTomorrow's Oxymoron of the Month Award!

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5041

India Expects13% Hike in Outsourcing Growth in Next Fiscal and Beyond

According to India’s National Association of Software and Service Companies (Nasscom), growth in software exports and outsourcing from other areas of the globe is predicted to grow by at least 13% in the year to March 2011. It's a trend unlikely to go into reverse at any time in the foreseeable future...

Says Naascom chairman Pramod Bhasin:"With a renewed value proposition, we look forward to a terrific future, with growth estimates of 13%-15% in 2010-2011 for the export sector and 15%-17% for the India market."

Moreover, growth is not restricted geographically to the Indian subcontinent, reports the association's president Som Mittal, who added that that the sector had also increased its worldwide workforce by recruiting IT specialists in developed countries.

Indian IT companies have extended their tentacles to over sixty nations and boast some 450 delivery centres worldwide.

Commenting on this trend, Forrester Research analyst Sudin Apte acknowledged: "We are still far from the [pre-crash] glory days, but the IT industry is understandably upbeat as it’s aware that western companies have tight budgets and will need to outsource to cut costs.This means there will be more business for Indian [software] exporters.”

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5013

New UK Body Aims to Counter Offshoring Concerns

In the UK, a new non-profit organization has been set up to educate research buyers and suppliers on the practice of offshoring, and establish offshoring disclosure standards for firms that deal with clients’ customer survey or database information. A move long overdue in this shadowy and unaccountable milieu.

The Foundation for Transparency in Offshoring (FTO) has been founded by Tom Anderson – who is Managing Partner of the research consultancy Anderson Analytics. He says that the new body does not advocate for or against offshoring, but has instead been set up to bridge ‘a serious transparency gap between research providers and clients’.

‘Very few buyers have sufficient information to assess the relative strengths and risks associated with offshoring,’ claims Anderson. ‘In most cases, research buyers don’t even know that their projects are being offshored.’

To illustrate this discrepancy, earlier this month, FTO fielded a study among 850 US and international research buyers and providers. When asked whether their organizations offshore research projects – compared with their research agency counterparts – nearly 20% more clients said no, 40% fewer clients said yes, and 100% more clients said they were not sure.

FTO defines offshoring as the movement of a business process conducted at a company in one country, to the same or another company in a different country, usually due to lower cost of operations in the new location.
Commonly referred to as knowledge process outsourcing (KPO), it is estimated that as many as two-thirds of research agencies now offshore services – from data collection to advanced analytics – to India, Eastern Europe, Latin America and Asia-Pacific regions.

FTO member Gordon Morris, who is Global Insights Manager for Sony Ericsson (London, UK) and serves on FTO’s Board of Advisors, comments: ‘Transparency in the research process is a crucial. We need to know exactly which companies our appointed agencies are offshoring to, where they operate, and what elements of our projects are being outsourced to them.’

To remedy the situation, FTO has introduced a self-certification process through which a research company can inventory its offshoring practices by activity, country, and provider relationship.

Participating research organizations receive one of two verification seals. The first certifies research organizations that offshore services and have complied with FTO disclosure standards; the second identifies research organizations that do not offshore.

In addition to Morris, FTO Advisory Board members include Sonia Baldia, a partner at Mayer Brown and a legal expert on offshoring and former ESOMAR VP Ann Margreth Hellberg. FTO is actively recruiting additional advisory board members, and has approached research industry professional associations to support the transparency initiative.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MR Web UK
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=4943

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