47 Marketing Trends found for Human resources / Training/education


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Climate Change Could Double Global Food Prices, Oxfam Warns

Bottom Line: Major reform of the global food production and marketing system is likely.


Come 2030 the prices of staple foods worldwide will have more doubled unless world leaders take prior action to reform the global food system, warns an Oxfam report, Growing a Better Future. By 2030, the charity predicts, the average cost of key crops will increase between 120% and 180%. According to Oxfam ceo Barbara Stocking: "We are sleepwalking towards an avoidable age of crisis - one in seven people go hungry every day despite the fact that the world is capable of feeding everyone.” She cites as the primary cause of the impending crisis ...

[Estimated timeframe: Q2 2011 - 2030]

... world climate change, which is likely to account for around half of the predicted increase.

The report calls on world leaders to improve regulation of food markets and invest in a global climate fund. Urges Ms Stocking: "The food system must be overhauled if we are to overcome the increasingly pressing challenges of climate change, spiralling food prices and the scarcity of land, water and energy."

The report identifies four "food insecurity hotspots" likely to trigger the crisis:

  • Guatemala, where 865,000 people are at risk of food insecurity, due to a lack of state investment in smallholder farmers, who are highly dependent on imported food.
     
  • India, whose inhabitants spend more than twice the proportion of their income on food than UK residents - paying the equivalent of £10 for a litre of milk and £6 for a kilo of rice.
     
  • Azerbaijan, where wheat production fell 33% last year due to poor weather, forcing the country to import grains from Russia and Kazakhstan. Food prices were 20% higher in December 2010 than the same month in 2009.
     
  • East Africa, where eight million people - with women and children the most vulnerable - currently face chronic food shortages due to drought.

Warns the Oxfam boss: "We are sleepwalking towards an avoidable age of crisis. One in seven people on the planet go hungry every day despite the fact that the world is capable of feeding everyone."


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5583

German Scientists Near to Achieving 'Invisibility Cloak'

According to The Wall Street Journal [Invisibility Cloak A Step Closer, May 19], German scientists have developed a technique for bending light around objects so as to render them invisible to the naked eye. Not exactly a new story, this. In August 2009 MarketingTomorrow reported that an 'invisibility cloak' was under development at St Andrew's University, Scotland. Says Joachim Fischer, physicist and master of the paradoxical utterance: “Seeing something invisible with your own eyes is an exciting experience!" Meanwhile, inspired by a reality hitherto confined to the chronicles of Harry Potter, the marketing fraternity is among those waiting with baited breath to exploit the commercial possibilities of invisibility ...

... among them, perhaps, security and surveillance products, military hardware, wind turbines and Ashton Kutcher!   

Fischer and his colleague Tolga Ergin have for the past year worked with colleagues at at the Karlsruhe Institute of Technology's Center for Functional Nanostructures [CFN] on refining the structure of the 'invisibility cloak' to such an extent that it is also effective in the visible spectral range.

Based on theoretical calculations, first attempts were started to produce such a material artificially. Among the early investigators were Sir John B Pendry (Imperial College, London, UK) and David R Smith (Duke University, Durham, North Carolina, USA and Imperial College UK), both of whom published the results obtained for an invisibility cloak for radar waves in 2006.

In 2008, Jensen Li (City University of Hong Kong) and Sir John B Pendry presented the theoretical idea of a carpet invisibility cloak. In 2010, Karlsruhe's Professor Martin Wegener and his team presented their first 3D invisibility cloak.

In invisibility cloaks, light waves are guided by the material so that they leave the invisibility cloak again as if they had never been in contact with the disguised object. Consequently, the object is invisible to the observer.

The exotic optical properties of the camouflaging material are calculated using complex mathematical tools similar to Einstein’s theory of relativity.

For more details on the invisibility cloak, click here.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.cfn.uni-karlsruhe.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5576

World Population to Hit 10.1 Billion by 2100, Predicts UN

World population levels are projected to reach 10.1 billion by the end of the century, according to a new United Nations report released on May 3. Titled 2010 Revision of World Population Prospects, the report predicts that the bulk of the expected increase in global population will emanate from fifty-eight "high-fertility countries" in Africa, Asia, Oceania, and Latin America. The prime cause of the upcoming population explosion is ...

[Estimated timeframe: Q2 2011 - 2100]

... human fertility, which DESA cites as the main driver of population rates worldwide.

Introducing the UN report to journalists in New York, Hania Zlotnik, director of the Population Division of the UN Department of Economic and Social Affairs [DESA] emphasized that although "the world is not about to collapse by adding so many people, what is important is that most of these people are being added in the poorest countries of the world".

Based on the report's medium projection, the number of people in the world (currently close to seven billion) will pass 8 billion in 2023, nine billion by 2041 and then 10 billion at some point after 2081.

Between 2011 and 2100, the population of high-fertility countries is expected to more than triple in size, up from 1.2 billion to 4.2 billion.

During the same period, the report estimates that the population of low-fertility countries will decline by around 20%, from 2.9 billion to 2.4bn. 

At present, 42% of the world's population live such countries: all European nations except Iceland and Ireland; nineteen in Asia including China; fourteen in the Americas; two in Africa; and Australia.

Meantime, closer to the here and now, DESA warns that the world population is expected to overtake the seven billion mark by October 31 this year.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Xinhuanet.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5558

China's Plan to Dominate World's Energy, Tech and Health Markets

The Chinese Academy of Science, the nation's leading science research body, has launched Innovation 2020, a ten-year programme aimed at achieving global breakthroughs in key areas - among them space science, information technology, energy and health. Some observers believe the quasi-communist nation has effectively served notice on the US that it intends to become the world's most influential superpower long before PriceWaterhouseCooper's predicted date of 2032. According to Deng Maicung,  the Academy's secretary-general ...

[Estimated timeframe: Q1 2011 - 2020]

... the plan aims to accelerate the conversion of scientific and technological research achievements into products available on the market.

To this end the academy will set up a series of research centers, including a space science center, a center for clean and efficient use of coal, and a research center for geoscience devices.

The Innovation 2020 plan aims to ensure that by 2020 over 5,000 top scientists will be working under the aegis of the China Academy of Science .

The CAS also intends to set up three major science parks, respectively in Beijing, Shanghai and Guangdong,

CAS deputy president, Bai Chunli, said 2011 will serve as a pilot and start-up period for the program, while breakthroughs in strategically important scientific fields, such as energy, health, environment and advanced materials, were expected in the following years.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Xinhuanet.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5490

EU Fearful of 'Innovations Gap' With US and Japan

According to European Union Research, Innovation and Science Commissioner Maire Geoghegan-Quinn, the technological gap between the EU, the US and Japan is widening fast, measured in terms of investment and registration of new patents. The innovative imbalance is highlighted by a new report that compares performance in areas such as research systems, funding for innovation, business investments and use of intellectual assets. According to Geoghegan-Quinn, the report "highlights the innovation emergency in Europe" and requires urgent improvement in such areas as ...

[Estimated timeframe: Q1 2011 onward]

... the generation of revenue from high-impact patents - specifically those that make significant returns for companies in global markets.

The EU also needs to improve the functioning of its internal market for protected knowledge, the Commission says.

Citing the new report Innovative Union Scoreboard 2010, commissioner Geoghegan-Quinn calls for improvements in generating revenue from high-impact patents, specifically those that make significant returns for companies in global markets.

The EU also needs to improve the functioning of its internal market for protected knowledge, the Commission urges. It points to the dynamism of Chinese firms in particular, enabling that nation to "continue rapidly to narrow its performance gap with the EU".

However, the Scoreboard report, published February 2, is not entirely downbeat, revealing that the EU is outperforming the US in public R&D spending and exports of knowledge-intensive services.

Given that translation costs make patents in the EU much more expensive than in the US, the EC last year backed a move to launch a simplified and cheaper European patent system.

Germany, the UK and several other countries want a fast-track deal on patents under the "enhanced co-operation" procedure. The mechanism enables a minimum of nine EU countries to drive through such a measure, even if it has not been agreed by the entire EU membership of twenty-seven nations.


 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5488

US Census Bureau's Community Survey Looks Ahead to 2015

The US Census Bureau has for the first time released five-year estimates from the American Community Survey (ACS), making available social, economic, housing and demographic statistics for every community across the USA. The newly-released stats are based on a rolling annual sample survey mailed to about 3 million addresses between January 1, 2005 and December 31, 2009, and work by pooling several years of survey responses to give robust bases. They cover more than 670,000 distinct geographies using around 11.1 billion individual estimates. Moreover, the Bureau intends to ...

[Estimated timeframe: Q1 2011 - 2015]

... release a new set of 5-year estimates every year, allowing local trends to be tracked. Until now, small geographic areas had to rely on year 2000 Census ‘long form’ figures, which took about two years to tabulate, for detailed information on community characteristics.

US Census Bureau Director Robert Groves comments: ‘These estimates deliver on our commitment to Congress to provide timely statistics on our communities and our economy, allowing for a more efficient government... The data provided through the ACS provide a statistical foundation to evaluate our nation's needs, and we now share them with communities across the country as a powerful resource for decision making.’

The new estimates are not related to the 2010 Census population counts, due for release on Dec. 21st.
A few examples of the level of detail the new release makes available are:

Poverty
The county-level poverty rate for individuals ranged from less than 4 to more than 40%. In 19 counties or county equivalents, the poverty rate was below 5%, whilst in 21 counties, more than one-in-three individuals were living in poverty. Of the five counties with poverty rates greater than 39 percent, four contain or are contained within American Indian reservations, and the fifth, Willacy County, Texas, is on the Gulf Coast.

Housing Value
The counties with the lowest median home values for owner-occupied housing units included Reeves, Texas, at $29,400. Counties with the highest median home values included Nantucket, Mass., at about $1 million. Thirty-two counties had median home values of greater than $500,000, the majority of which were in California. Thirty-three counties had median home values of less than $50,000, 19 of which were in Texas.

Mean Travel Time
New Yorkers have the longest mean travel time to work. Richmond, Queens, Kings and Bronx were the only four counties with mean travel times to work in excess of 40 minutes. Counties with the lowest mean travel time to work included King, Texas, at 3.4 minutes.

Educational Attainment
The percentage of those 25 and over who had completed high school ranged from 46.5% in Starr County, Texas, to 98.7% in Hinsdale County, Colo., and Los Alamos County, N.M. In 10 counties, more than 95 percent of the population 25 and over had completed high school. Of the 10 counties with high school completion rates over 95 percent, three were in Colorado (Hinsdale, Douglas and Routt) and three were in Nebraska (Wheeler, Logan and Grant).

Language, Spanish Speakers
The county with the highest percentage of the population 5 and over that spoke Spanish at home was Starr, Texas, at 95.9%. Starr was one of 28 counties, and one of 22 counties in Texas, where more than half the population 5 and over spoke Spanish at home.

Household Income

Falls Church, Va. Has the highest median household income at $113,313. Only two other counties – Fairfax and Loudoun, both in Virginia, had median household incomes greater than $100,000. Eighteen counties had a median household income of less than $25,000, including six in Kentucky, three in Mississippi and Texas and two in Alabama.

Foreign-Born
Nine counties in the USA had populations that were greater than one-third foreign-born, including three in California (Los Angeles, Santa Clara and San Francisco), and Kings and Queens counties in New York. There were 292 counties, many of them with low total populations (222 under 20,000), with populations that were less than 1% foreign-born, including 34 counties in Kentucky, 27 in West Virginia, 26 in Missouri and 21 in Mississippi.

The above are from sample surveys and statistics are subject to sampling and nonsampling error; changes in survey design from year to year can also affect results.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MRweb.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5446

UK Premier Cameron's Dream: Silicon Valley in London's East End

The fringes of London's East End are already voguish, a quasi-village awash with investment bankers, media mavens, political celebs - plus a sprinkling of IT intelligensia. To date, however, even the most adventurous fashionistas have not dared venture further into the eastern hinterland than the enclaves of Shoreditch, Whitechapel and Hackney. But thanks to this week's intervention by UK prime minister David Cameron, the 'Here be Dragons' postcodes of E3, E14 and E15 are set to be civilised, nay transmogrified, into one of "the world's great technology centres".

[Estimated timeframe: Q1 2011 - onward]

According to premier Cameron: "Firms including Google and Facebook are to invest in the East London Tech City. He hopes the area, which includes Olympic Park, will challenge California's Silicon Valley as a global hub for technology.

"Right now, Silicon Valley is the leading place in the world for hi-tech growth and innovation.But there's no reason why it has to be so predominant."

Mr Cameron claims the response from international technology firms and venture capitalists to the government's proposals has been "overwhelming"; and that the his administration is committed to ensuring that the UK can become "the most attractive place in the world" for innovative firms to start-up.

Following the 2012 London Olympic Games, The Olympic Park Legacy Company will provide office space in the Olympic Park to house other companies who have already expressed interest in investing in the area - among them Cisco, Intel and British Telecom

The initiative reflects the new prime minister's plan to create private sector jobs to compensate for the massive public sector redundancies brought about by his government's draconian public sector spending cuts.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5363

US Consumerists Set to Become More Ad-Savvy

US consumers' resistance to adland's wiles is set to become more sharply honed - thanks to the Damascene conversion of former advertising guru/pin-up Alex Bogusky. On quitting Crispin Porter + Bogusky, the agency he helped establish, speculation quickly turned in May 2010 to what he’d do next. Bogusky dropped some broad hints on his Fearless Revolution web show and focusing squarely on sustainability issues.

[Estimated timeframe: Q4 2010 onward]

He admits that his concerns about industrialized food place him in conflict with CP+B clients, among them fast food chains Burger King and Domino’s. Now Bogusky has recast himself in the unlikely role of consumer champion.

As he explains on his new Fearless Revolution site, Bogusky sees a big internet-empowered shift on the horizon, where consumers take back control of what exactly they consume.

"The data on the web and the creation of new tools for consumers to access that data in real time is going to change the relationship between consumers and those they consume from," he writes.

"Our expectations as consumers, in what we deserve for the dollar we hand over, are way too low. All our dollars — both tax dollars and consumption dollars — should never go to waste. But today, our consumption dollars often blindly pay for products and services that appear to be cheap, but come with hidden costs."

Bogusky is assembling like-minded allies within the communications industry to push forward this agenda, which includes rewriting the Consumer Bill of Rights.

The cynics will say it’s easy and hyprocritical to spurn consumerism after you’ve made millions from it, citing the old proverb that there's no prude like a reformed whore.

Nonetheless, it will be intriguing to see if a talented communicator like Bogusky can enjoy the same success in the rare atmosphere of idealism as he did in the ad world.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5351

'All Britons of Working Age Should be Online by 2014', Vows UK Government's 'Digital Champion'

The UK may be glissading down the global league-table when measured by declining GDP, rising debt and other economic criteria - but it has few rivals when it come to coining grandiose governmental job titles. 'Digital Champion', for example - a moniker recently conferred on pre-internet bubble entrepreneur Martha Lane Fox. Despite the current administration's slash 'n' burn policies, the necessary cash is apparently available to fund a scheme that aims to get all Britons of working age tapping away at their laptops come 2014. But perhaps the idea isn't quite as daft as some cynics claim ...

[Estimated timeframe:Q4 2010 onward]

... given that there are currently around ten million UK adults whose fingers remain unsullied either by mice or keyboards. All of whom are now firmly fixed in Ms Lane Fox's crosswires.

The government, businesses and charities needed to work together to "deliver positive social change" by getting more people using the internet. Insists Lane Fox."By getting more people online, everybody wins." [Especially the PC and ISP industries.]

She called for the government to install 'digital champions' in every local authority, public library and Jobcentre Plus office by the end of 2010.

Her website, Race Online 2012, is inviting people already online to volunteer their services, donate money or equipment, take part in organising events or contribute their own ideas about how to get others connected.

But the BBC's technology corresponent Rory Cellan-Jones remains unconvinced - especially at the prospect of obtaining governent funds in this cash-strapped era. 

"The campaign has set itself an extraordinarily ambitious target - and at a time when government money is in very short supply," he said.

"With spending on IT in schools already being slashed, and doubts over funding for public internet access schemes, Martha Lane Fox will have to look to the private sector to do much of the work.

"And one other problem - amongst those targeted by this mission, a stubborn minority continue to see few reasons why they should bother with the internet."

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5292

Toddlers Plus iPad Could Reshape Media Useage

Confounding the widespread belief that the most innovative thing about Apple's iPad is its all-pervasive hype, observers in increasing numbers attest to the fact that that children too young to use a computer or TV remote - or even read - are using Steve Jobs' latest dollar-spinner instinctively, tiny fingers jabbing responsively away at the screen ... and in the process, perhaps, refashioning the future of electronic media ...

 

[Estimated timeframe:Q3 2010 onward]

YouTube is currently awash with cutesy videos of toddlers using iPads, many of these moppets having imbibed mobile-phone touchcreens with their mother's milk.

More significantly, however, kids who have never laid hands on an i-gizmo of any kind take to the iPad as a duckling to water. A three-year-old named Everett did just that when AdAge let him loose with one him one last week. And - to quote the adland bible verbatim - "Like most adults, he didn't want to give it back!"

With video-on-demand and DVRs present in nearly fifty percent of US homes, plus broadband-connected computers, sub-ten-year-olds are discombobulated by media they don't control. Although they're accustomed to to hitting "play" when they want to watch something, the iPad takes media interactivity into a whole new ballgame.

Notes Outrigger Media boss Mike Henry, having watched his eighteen-month-old son confidently tackle an iPad - then try to get the same response from an ordinary PC screen: "The ramifications for programming and advertising are far more significant than anyone inside the current ecosystem is prepared or equipped to address."

The likely shape of things to come is summarized by Steve Youngwood, evp-digital at Nickelodeon Kids & Family: "Our pipeline will have a lot of iPad-specific apps that take advantage of its size. I also see in my own house my son is as happy watching video on this device as he is on TV."


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5236



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