200 Marketing Trends found for Innovation / Creative

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... ask questions relating to a company, its products or general activities, then they reply with relevant responses in real time.

Integrated directly on the most popular messaging platforms such as Facebook, WhatsApp, Skype and SMS as well as company specific websites, chatbots represent a means for businesses to improve the customer experience overall through more efficient communication.

Ubank, an established online banking platform in Australia, recently integrated the country’s first "artificial intelligence chat bot for home loans,” which is an example of the type of processes, such as home loan lending, that can be streamlined with the technology.

Read the original unabridged Forbes.com article.

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... the contents of emails into web pages with a unique address. 

Enthuses Nick Drewe, founder of Publishthis.email: "Users shouldn't have to worry about web hosting, learning HTML, or even registering an account with a website building service just to create a web page."

Mr Drew's stated goal is to “tear down the technical barriers to publishing content online for the next three billion tranche of internet users.”

The service has already attracted users in one hundred nations, with pages in multiple languages including English, Chinese, Spanish, Russian and Arabic.

Read the original unabridged Mediapost.com article.

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... consumer-controlled cube-like format.

Announcing the development on the company's blog, Google said it was reacting to developers who are hoping to monetise VR applications, and has begun to experiment with "what a native, mobile VR ad format might look like". 

The concept presents a cube to users, within Google's Unity platform, with the option to engage with it and view the video ad.

The user opens the cube player by tapping it or gazing at it for a few seconds. The video player will then allow users to watch and then easily close the display.

According to a Google spokesperson: "Our work focuses on a few key principles - VR ad formats should be easy for developers to implement, native to VR, flexible enough to customise and non-intrusive for users."

Read the original unabridged Warc.com article.

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... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.

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... being where their customers are.

Which in turn increasingly involves being in their homes and on their cellphones.

In a panel at SXSW titled Talk to the Brand: AI, Bots and Conversational Marketing, the discussion centred around pushing forward new bots and gauging the response to the technologies by their consumers.

Moderator Fred Schonenberg, founder of VentureFuel, first asked if we really needed bots in our lives, and the response from the panel was a resounding ‘yes’.

According to  Sam Olstein, global director of innovation for GE Corporation: “There’s absolutely a purpose for a bot in our lives. A good bot does one thing really well, and that’s it. If it can crush it, that’s key,” he said.

Read the original unabridged The Drum.com article.

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... a critical marketing platform for his brands. 

One example which has especially tickled Mr Blackshaw's fancy is a campaign for Nestlé's Purina Felix brand in the UK. This comprised a sponsored lens and Snap Ads, in which the lens transformed users into the brand's mascot Felix the Cat.

These, according to Mr Blackshaw, played well with consumers in the “hard-to-reach late teens and early 20s”.

Enthuses Blackshaw: “With Snapchat, there’s a tremendous opportunity in staying close to what our kids are doing. You learn a lot, the key for a digital leader in tech or marketing is to stay hyper focused on the consumer."

"Be very, very humble about what you don’t know and always listen in a curious attentive way.”

Read the original unabridged TheDrum.com article.

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... undisputed growth leader.

Moreover CMOs are no longer merely stewards of messaging. Two-thirds of CMOs are responsible for customer experience, while 70% of marketers believe their function is expected to be the primary revenue driver.

The CMO is now the accountable growth leader—a role previously belonging to sales—and can exert far more influence across the business.

CMOs are now estimated to influence more technology spend than any other function.

Marketing has become increasingly data-driven for decades, but now it’s possible to track and personalise every customer interaction given the right technology.

CMOs today must envision how to use mobile, social, AI, and AR/VR technologies to create new value.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... brand-related content.

Explains Damian Bazadona, founder and president of digital-marketing agency Situation: “The biggest growth within the advertising business is experiential marketing—and Broadway is an experiential brand"

And when the stars of the cast or creative team share with their own social media followers, they reach beyond the 600 to 1,500 or so people in an audience.

“Casts have evolved dramatically,” says Mr Bazadona. "They are now their own brands.”

Read the original unabridged WSJ.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.