200 Marketing Trends found for Innovation / Creative


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Marketers Adopt Instant Messaging for Customer Communications

Today's Marketing Trend: Instant messaging has become the fastest growing peer to peer means of communication.


With over 2.5 billion active users globally, instant messaging [IM] has emerged as the de facto channel for delivering personalised, instant one to one messages of all kinds, including ...

[Estimated timeframe:Q4 2016]

... images, video and chat.

WhatsApp, bought by Facebook in February 2014, now occupies 200 minutes a week of its billion users and is forecast to surpass 3.6 billion users by 2020 – approximately half of humanity!

Messaging is mostly used by people on their smartphones, surpassing even social media usage in 2016, and is now a deep-rooted habit in our semi-conscious minds.

Studies have shown that e-commerce websites in particular often lose sales because customers can’t get their answers quickly enough. With IM, customers don’t have to slog through voicemail menus to send an email.

Instead instant messaging automatically creates a written transcript of customer dialogue, thus making it easier to understand the historic relationship between business and customers, enabling businesses to archive and reuse these transcripts to monitor customer interactions for quality control.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7038

Is Brand Disruption the Latest Marketing Wheeze?

Trend Summary: How disruptive brands are redefining marketing.


Marketing Week's features writer Johnathan Bacon reports that so-called "disruptive brands" need to devise marketing models that are as innovative and creative as their businesses according to senior executives working in a ...

[Estimated timeframe:Q4 2016]

... variety of disruptive companies.

The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences on digital channels.

Eren Ozagir, founder of on-demand healthcare service Push Doctor, states that his marketing strategy is dictated by the need to acquire customers and introduce them to a new type of service. “We have had to be different about the way we market our product because no one did it before,” he argues.

“I know people think marketing healthcare has been done for years and years, and while that's true as an insurance product, it's not been  delivered  in a fully packaged digital experience.”

Read the original unabridged MarketingWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Marketingweek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7032

Video To Account for 70% of Mobile Traffic Within Five Years

Trend Summary: Facebook predicts that by 2021 video will account for 70% of mobile traffic.


Addressing the Wall Street Journal's WSJD conference yesterday, Facebook's chief product officer Chris Cox revealed that video currently accounts for about 50% of mobile data traffic, citing the Ericsson Mobility Report. Opined Mr Cox ...

[Estimated timeframe:Q4 2016]

... "that's insane", citing everything from video status updates to live pictures in Messenger and switching from a text to a video voice call.

With video consuming the lion's share of Facebook's 1.71bn users' time and attention, the social media colossus has set its sights on becoming a "video first" service.

Moreover, it's working on new tools to get more people to use its video streaming service 'Live'. Cox showcased a new feature Facebook plans to install onto mobile phones: Prisma-like filters that make live video appear in the style of renowned artists such as Georgia O’Keefe and Claude Monet.

For those interested in the new service it can be accessed here.

Read the original unabridged USA Today article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: usatoday.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7014

'Grey Entrepreneurs' Boost UK Business

Trend Summary: New research reveals that years of recession and austerity have wrought a deep change in the character of UK business.


The research, conducted on behalf of French multinational insurance giant AXA, reveals that the UK's unemployed, pensioners and parents experiencing  in-work poverty have all resorted to ...

[Estimated timeframe:Q4 2016]

...  self-employment.

In the light of this trend, innovation and inventions have grown, while the number of people turning a hobby into a money-spinner has doubled.

Moreover, ‘Grey entrepreneurs’ have become  a rising force in the UK economy. A quarter of new businesses are founded by those on the cusp of retirement (55-65 age group), and seven per cent by people of state pension age.

“I started a business at the age of sixty,” says Mike Stevenson, founder of Edinburgh based motivational communications agency Thinktastic. “My view was that a lifetime’s experience would have been wasted if I had stepped back then. I also had energy, enthusiasm and the ability to influence the future.”

Eight in ten respondents to the survey said that a life crisis had taught them survival skills needed in business. A quarter of the survey sample cited a financial disaster, while 17% were prompted by an accident or illness.

Other crises included a business failure (9%), depression or a breakdown (16%), and even heartbreak (11%).

Read the original unabridged Talk-Business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7010

Microsoft Sets Its 'Storytelling' Sights On Journalists

Trend Summary: Microsoft has introduced its Power BI program to journalists, claiming 'effective data storytelling'.


According to US technology news site Geekwire, Microsoft today released Power BI, a new pilot program dedicated to journalists, enabling effective data storytelling which includes ...

[Estimated timeframe:Q4 2016]

... visualisation, graphics and insights.

Microsoft Ceo Satya Nadella recently said that 'data is the new electricity' and as Power BI is free to use, the business intelligence tools are meant to simplify complex sets of data and enhance the overall story.

Branded as the Data Journalism Program, Power BI features five video courses on “visualisation methodology for effective data storytelling” with accompanying demos for Power BI.

The courses include an introduction to visualisation, an overview on data exploration, detail on truthful visualisation, tips for choosing the right graphics, and insights on design and narrative.

Read the original unabridged Geekwire.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Geekwire.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7009

Will 'OTT' Become the Next Big Thing in Adland?

Trend Summary: Thanks to recent tech developments in TV and video such as programmatic and over-the-top, 'addressability' appears to be on the wane.


'Addressability' - industry jargon for a digital gizmo that responds to a message sent to devices such as pagers, mobile phones and pay TV - is no longer the flavour of the month thanks to a new kid on the block - OTT (over-the-top) - a term used for the delivery of film and TV content via the internet without requiring ...

[Estimated timeframe:Q4 2016]

... users to subscribe to a traditional cable or satellite pay-TV service.

During the recent relatively quiet period, the number of addressable homes across the TV landscape has surged to around 48 million, nearly half of all wired homes in the US.

Moreover, given that the first addressable ad was bought way back in 2003 and reached just a few thousand homes in the greater New York City area, the ability to deliver one-to-one advertising on TV has come a long way.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7001

US Direct Marketing Association Introduces RoI Template

Trend Summary: The US Direct Marketing Association [DMA] has unveiled a new initiative to accelerate cross-device RoI identification between  technology buyers and sellers.


In a bid to bring much needed new tools and solutions to America's direct marketing industry, the DMA is encouraging cross-device identification business partnerships and ROI between ...

[Estimated timeframe:Q3 2016]

... technology buyers and sellers.

Says David Kohl, ceo of Morgan Digital Ventures and the DMA’s Cross-Device ID Program Leader: “This document is a fantastic work of collaboration from companies on both sides of the technology buy-sell relationship, and will bring great value to the entire marketing ecosystem”.

“For too long, cross-device technology buyers and sellers have been speaking different languages. With this RFI, the struggle to translate across that divide will be a thing of the past.”

Marketers, agencies, publishers and solution providers interested in receiving more information on the DMA’s Cross-Device ID Initiative can visit the Initiative’s home page by clicking here.

Read the orignal unabridged TheDMA.org article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDMA.org
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6993

Google Jazzes-Up Dowdy Gmail

Trend Summary: Google’s Gmail email applications will begin supporting responsive email design by the end of the month.


According to a recently issued Google press release, the tech titan will begin supporting responsive email design by the end of the month. The new technology will render ...

[Estimated timeframe:Q3 2016]

... correctly on any device via which users access their Gmail, thereby enabling mobile users to enjoy the same visual experience as do desktop users.

According to Gmail product manager Pierce Vollucci: “Text, links, and even buttons will enlarge to make reading and tapping easier on a smaller screen.”

“If you’re on desktop, you’ll also see improvements, since emails designed for mobile can also adapt to fit larger screens.”

Google’s email update, due at the end of September, is a critical addition for email marketers looking to engage with mobile users.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6986

Brands Urged to Reach Consumers Via Humanity And Adtech

Trend Summary: Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers.


As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections - otherwise everything else in the marketing mix is just ...

[Estimated timeframe:Q3 2016]

... meaningless data.

Whether it's providing a friction-free experience for TV viewers to interact with ads, or making in-app shopping more rewarding, it all starts with dynamic human understanding.

According to Chad Stoller, evp and global innovation director at IPG Mediabrands [IPGM], this is why his company is hosting live demos of technologies and platforms at the Dmexco 2016 conference and exposition in Cologne Germany.

These technologies are designed to create greater resonance between marketing opportunity, application and consumer relevance.

Says Stoller: "Only by embracing these and other exciting tech innovations can we drive greater business outcomes while providing meaningful, enjoyable consumer experiences".

IPGM's Partner Pavilion at Dmexco is showcasing companies like Ad Mobilize, Grand Visual, Innovid, Layer, Placed, Samba and Yext. Space doesn't allow for a complete recitation of their efforts to help brands discern and deliver human desires and unmet needs, so Stoller intends to focus on Innovid, Layer and AdMobilize.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6985

Virgin Holidays Breaks New Ground With Live Streamed Content

Trend Summary: Virgin Holidays is to live-stream a TV Ad from eight Countries to UK viewers.


In an attempt to transfer the real-time appeal of social media to British broadcast TV, Virgin Holidays has run a commercial streamed live from eighteen locations in ...

[Estimated timeframe:Q3 2016]

... eight countries around the world.

From Bangkok and Johannesburg to Dubai and Barbados, a ninety-strong production crew filmed people snorkeling, surfing and flyboarding around the world.

The footage was then streamed back to a master control room in London and broadcast during the top-rated Saturday night X Factor show as a 60-second commercial with a live voiceover.

Research found there is a gap between customers' dream destinations and their next vacation. Virgin Holidays wants to persuade people that they don't need to settle for second best – they can make that leap and take a more ambitious vacation.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6983



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