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Google Unveils VR Advertising Project

Trend Summary: Google has unveiled an experimental project which enables video ads to run in virtual reality mode.

Branded Advr, an experimental concept from Google's internal incubator Area 120, the project enables video ads to run in 3U/VR, using a ...

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... consumer-controlled cube-like format.

Announcing the development on the company's blog, Google said it was reacting to developers who are hoping to monetise VR applications, and has begun to experiment with "what a native, mobile VR ad format might look like". 

The concept presents a cube to users, within Google's Unity platform, with the option to engage with it and view the video ad.

The user opens the cube player by tapping it or gazing at it for a few seconds. The video player will then allow users to watch and then easily close the display.

According to a Google spokesperson: "Our work focuses on a few key principles - VR ad formats should be easy for developers to implement, native to VR, flexible enough to customise and non-intrusive for users."

Read the original unabridged Warc.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7214

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