195 Marketing Trends found for Innovation / Creative

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CMOs Urged to Make Marketing Creative Again

Trend Summary: 2017 offers an opportunity for marketers able to apply creativity to new problems and in new ways.

Firstly, the CMO's role must acknowledge three major shifts that have transformed the marketing function over the decades: specifically that the CMO is the ...

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... undisputed growth leader.

Moreover CMOs are no longer merely stewards of messaging. Two-thirds of CMOs are responsible for customer experience, while 70% of marketers believe their function is expected to be the primary revenue driver.

The CMO is now the accountable growth leader—a role previously belonging to sales—and can exert far more influence across the business.

CMOs are now estimated to influence more technology spend than any other function.

Marketing has become increasingly data-driven for decades, but now it’s possible to track and personalise every customer interaction given the right technology.

CMOs today must envision how to use mobile, social, AI, and AR/VR technologies to create new value.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7084

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