195 Marketing Trends found for Innovation / Creative

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US Retail Marketers Link With Broadway Shows

Today's Marketing Trend: US Retailers seeking to boost their brand identities are embedding themselves with master storytellers - Broadway shows.

During this Autumn's New York theatre season, retail marketers have found new ways to weave a show’s cast or creative team into ...

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... brand-related content.

Explains Damian Bazadona, founder and president of digital-marketing agency Situation: “The biggest growth within the advertising business is experiential marketing—and Broadway is an experiential brand"

And when the stars of the cast or creative team share with their own social media followers, they reach beyond the 600 to 1,500 or so people in an audience.

“Casts have evolved dramatically,” says Mr Bazadona. "They are now their own brands.”

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7039

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