... enjoy facilities unavailable on other smartphones.
Firefly quickly recognizes things in the real world — web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, enabling users to take action in seconds simply by pressing the Firefly button.
The new smartphone also offers audio recognition, a feature that will likely attract advertisers focused on second-screen marketing. The technology could also pick up on audio clips to serve consumers related content or ads, similar to Facebook’s new Shazam-like feature.
Richard Guest, president of the US arm of ad agency Tribal Worldwide, claims that Firefly is able to to find products on Amazon within seconds. This facility, according to Guest, is a potential gamechanger in how consumer-goods brands (many of which may have never seriously focused on e-commerce) merchandise their products on the shopping platform.
"It will rapidly accelerate showrooming that retailers are already trying to combat in different ways," Guest opines, although why the adman has opted to act as an Amazon spin doctor is unexplained in the AdWeek article. There is no mention of the global retail titan on Tribal Worldwide's website.
Hope, however, springs eternal in the human breast.
Read the original unabridged AdWeek.com article.