52 Marketing Trends found for Innovation / Other

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Global Marketers Enlist Small Local Business Partners

Trend Summary: According to a new study, global companies benefit from local marketing efforts.

Recent research suggests that global companies could act as though they were 'local' during the final stages of a marketing campaign, achieving this by  ...

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... activating small business partners and local marketing leaders able to reach consumers with the correct local context and tone.

A report published last week by Brandmuscle, a Chicago-based localised marketing software company which enables brands to 'own' the local decision point by empowering its network of local distributors, dealers, franchisees and salespeople.

According to Brandmuscle's research, a majority (57%) of local marketers welcome support from global and national brands that sell via distributed local marketing.

Moreover, local marketing spend is on the rise. With local affiliates increasing their spend, 93% of the businesses surveyed said they plan to maintain or increase spending on digital marketing in 2017.

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7028

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