52 Marketing Trends found for Innovation / Other


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Say Hello to the CDO!

Trend Summary: The digital revolution is moving fast and furious, spurring massive disruptions and transformations across almost all industries.


In a report published last week by professional services network PwC, a key sign of digital's growing importance across all types of business is the rise of a new type of executive: the chief digital officer, or CDO. Although the number of companies that have already hired CDOs remains small (just 6% globally), their ranks are ...

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... rapidly growing.

Whilst researching 1,500 of the world’s largest companies via company filings and records and publicly available information, PwC found that firms in consumer-focused industries, including media, entertainment, food and beverage, and consumer products, are at the forefront of the trend.

Large companies are also ahead of the curve, a trend likely due to their sheer complexity and the greater effort involved in carrying out the necessary digital transformation.

Interestingly the trend also reveals that European companies are hiring CDOs at faster rates than companies elsewhere in the world.

According to PwC, flexibility is perhaps the single most important success factor for executives new to the post of CDO. Those who can adapt to rapidly changing circumstances while staying tightly aligned with their companies’ business goals will be in the best position to lead the way to a full digital transformation.

Read the original unabridged PwC article.

[Estimated timeframe:Q4 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: PWC.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6795



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