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Media Insights Giant Nielsen Unveils Comparable Metrics Data
Trend Summary: In a move that many marketers and media agencies might think overdue, Nlelsen has released its first Comparable Metrics Report.

Multinational information and measurement company Nielsen has published its first Comparable Metrics Report [CMR] which reveals how many adult consumers access a given platform or content type in an average week; how often these consumers access that content and how much time they spend engaging with ...

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 ... that content.

The CMR was revealed in Nielsen’s first-quarter 2015 report as part of its Total Audience Report, which examines long-term quarter-by-quarter comparisons of different media platforms.

Nielsen measures its total usage of these platforms among adults by age, race and ethnicity. It also breaks out digital measurement into video, streaming audio, and social networking.

TV connected devices yield a 97 million reach - 40.4% of the population for US adults aged 18 and over; 2.9 days/week and 174 minutes/day of usage; and 202 minutes/adult per week.

Read the original unabridged Media Daily News Report.

[Estimated timeframe:Q4 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6783

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