757 Marketing Trends found for Innovation / Technical/Digital


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Amazon On Course to Become An Advertising Powerhouse

Trend Summary: Marketers mull future ownership of the Marketing Cloud


Many marketers believe that the trillion dollar Marketing Cloud arena will be dominated by whoever controls the most and best consumer data, combined with the most and best opportunities to connect that data with ... 

[Estimated timeframe:Q1 2018]

... massively scaled touchpoints.

Major multinationals - among them Amazon - already have masses of consumer data and the opportunity to capture value from that data in the targeting, measurement and optimisation of all forms of commercial communication.

This will range from from email, digital banners, digital video and TV ads to e-commerce personalization, snail mail and telemarketing.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7293

AMAZON UNVEILS NEW MACHINE LEARNING FEATURES

Trend Summary: Amazon Web Services has announced a flurry of new machine learning features.


New offerings from Amazon Web Services [AWS] iwll enable its customers to develop and quickly “train” their own artificial intelligence algorithms, as well as constructing ...

[Estimated timeframe:Q4 2017]

... software applications capable of translating language on the fly, analyse video, and scan text for trends or key phrases. 

The new offerings were unveiled to attendees at Amazon's annual cloud computing conference in Las Vegas, Nevada last week.

The package will enable AWS customers to develop and quickly “train” their own artificial intelligence algorithms, build software applications capable of translating language on the fly, analyze video, and scan text for trends or key phrases.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7282

Technology Ushers In a New Distributive Economy

Trend Summary: Technology ushers in a new distributive economy.


According to Where is Technology Taking the Economy?, an article in McKinsey Quarterly by W. Brian Arthur, intelligence is no longer just housed in the brains of human workers, but emerging through the constant ...

[Estimated timeframe:Q4 2017]

... interactions among machines, software and processes. 

Posits Mr Arthur: As machines start to exhibit associative intelligence, something we thought only humans could do, current economic rules may no longer apply.

"We’re at the very start of this new distributive economy era", adds Mr. Arthur. “Everything from trade policies to government projects to commercial regulations will in the future be evaluated by distribution.”

According to Mr. Arthur, the digital revolution has morphed through three distinct eras over the past several decades.

The first era, in the 1970s and 1980s brought us Moore’s law and the dramatic advances in semiconductor technologies.

From mainframe and supercomputers to PCs and workstation, IT was now being used in a wide variety of applications, from financial services and oil exploration, to computer-aided design and office systems. “The economy for the first time had serious computational assistance.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7271

UK Brands Lag World On Tech Innovation

Trend Summary:  A new ranking of the UK’s top fifty most valuable brands excludes any tech businesses.


According to UK based promotional products company BrandZ, the above trend is skewed toward telecoms, finance and utilities companies - a factor that is affecting ...

[Estimated timeframe:Q3 2017]

... the overall health of UK brands. 

BrandZ's latest ranking shows that 69% of the UK’s top fifty companies are in these three categories, compared to just 23% of the global top 50.

The remaining 31% fall into the ‘other’ category, similar to the global figure of 30%. There is then a yawning gap when it comes to technology, with 47% of the global elite in this category but none of the UK top 50.

Moreover, when measured on BrandZ’s five metrics of brand health – purpose, innovation, communications, brand experience and love – only 22% of the UK’s top fifty brands merited the ‘healthy’ tag. Most were simply ‘OK’ (64%) and a minority ‘frail’ (12%).

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7254

Major Retailers Prepare For AI and Voice Search

Trend Summary: Forward-looking US retailers are preparing for AI, Hyper-Local and voice search.


With more advanced voice, visual, and hyper-local search on the horizon, there's no doubt that implementing artificial intelligence [AI] in meaningful ways can give marketers a competitive advantage - despite all we hear about ...

[Estimated timeframe:Q3 2017]

... the benefits of AI, putting it to work in a retail business can seem daunting.

According to Kevin Bobowski, SVP of Marketing at SEO and content marketing platform BrightEdge, more than 60% of searches now start from a mobile device.

As a result there's not a digital marketer around who isn’t busy optimising for mobile. However, in the scramble to ensure mobile is optimised, voice and AI all too often get pushed to the back of the queue.

Predicts Mr Bobowski: "Voice search is going to be a game-changer because it will help retailers and search engines understand the real intent of the customer search".

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7248

Warren Buffet and Jeff Bezos Hail Groundbreaking New Technology

Trend Summary: Two of the world’s top businessmen have just sent a signal to investors about a highly significant new technology.


An article in USA Today reports that Berkshire Hathaway's famed investment guru Warren Buffet, together with Amazon's Jeff Bezos, have just sent a signal to investors about a potentially ...

[Estimated timeframe:Q3 2017]

... groundbreaking new technology.

The enthusiasm of these two billionnaires relates to an emerging technology that Bezos says is the key to Amazon’s future success. “It’s hard to overstate the impact" he says, while Buffett believes it will have a "hugely beneficial social effect."

USA Today reports that Wall Street insiders are calling this new technology “bigger than the internet” while one Google insider goes even further, predicting that the technology will be as “transformational as the advent of electricity.”

Read the original unabridged USA Today article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USA Today
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7247

The Next Billion Mobile Users Will Rely on Video and Voice

Trend Summary: Ditch the keyboard: The next billion mobile users will rely on video and voice.


The internet’s global expansion is about to enter a new phase and it looks decidedly unlike the last one. Instead of typing searches and emails, a wave of newcomers  (“the next billion,” the tech industry calls them) will avoid text instead using ...

[Estimated timeframe:Q3 2017]

... voice activation and communicating via images.

The newcomers are a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.

According to  Caesar Sengupta, who heads a group at Google charged with adapting to the new wave: “We are seeing a new kind of internet user. They will be very different from the first billion."

The newcomers will be a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7246

Automated Market Research Techniques Invade Adland

Trend Summary: Brands are increasingly turning to automated marketing research techniques.


Machines are increasingly being used to automate a growing number of processes within the marketing world. Among these processes are  ...

[Estimated timeframe:Q3 2017]

... programmatic ad buying, artificial intelligence, chatbots and other emerging technologies.

These trends are changing the advertising, media and marketing landscapes, bringing with them new efficiencies and ways of working. 

The Marketing Week article cites in example the use of robots to test the effectiveness of advertising campaigns.

According to the article, brands want answers to specific creative campaign questions, such as messaging and execution, before a specific activity starts, specifically to assess how the target audience is responding and, when completed, to determine what ROI it has delivered.

Automation improves the accuracy of this kind of research, speeds up the collection of data and can save brands money.

It also makes ad testing more intuitive whilst enabling human researchers to spend more time analysing the results to produce the actionable insights that brands crave.

Read the original unabridged MarketingWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MarketingWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7245

Microsoft to Digitally Transform Sales and Marketing Via AI

Trend Summary:  Microsoft unveiled a major sales and marketing reorganisation this week, aimed at increasing AI and cloud-based business.


According to a report from multinational financial software, data, and media company Bloomberg, the IT titan will split commercial sales into ...

[Estimated timeframe:Q3 2017]

... two segments.

The primary segment will target the Redmond Washington headquartered company's largest customers, whilst the secondary segment is to train it's sights on small to medium companies, wooing both commercial and consumer audiences.

The strategy, however, is likely to impact adversely on Microsoft’s sales and marketing employees which currently number circa 50,000.  Thousands of layoffs are expected.

Read the original unabridged Chiefmarketer.com report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7240

Australian Bank Woos Customers With AI Driven Chatbots

Trend Summary: Chatbot apps foreshadow a bigger trend for Australian startups.


Chatbots - apps that simulate intelligent conversations with customers - are robots that chat. They engage directly with customers who ...

[Estimated timeframe:Q3 2017]

... ask questions relating to a company, its products or general activities, then they reply with relevant responses in real time.

Integrated directly on the most popular messaging platforms such as Facebook, WhatsApp, Skype and SMS as well as company specific websites, chatbots represent a means for businesses to improve the customer experience overall through more efficient communication.

Ubank, an established online banking platform in Australia, recently integrated the country’s first "artificial intelligence chat bot for home loans,” which is an example of the type of processes, such as home loan lending, that can be streamlined with the technology.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7236



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