757 Marketing Trends found for Innovation / Technical/Digital


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Five Trends Will Drive the Internet of Things in 2017

Trend Summary: Top Five 'Internet Of Things' Trends to watch for during 2017.


Last year was a transformative and exciting year for the so-called 'Internet of Things' [IoT] with almost every industry riding the IoT bandwagon. Leading the IoT bonanza were ...

[Estimated timeframe:Q1 2017]

... consumer products such as wearables and connected electronics, between them comprising a substantial part of the market, which IDC estimates will account for more than 80% of IoT spending through 2020, much of which will be on B2B applications.

A recently published report (The Forrester Wave: IoT Software Platforms, Q4 2016) assesses how the leading IoT platforms stack up based on current offerings, strategy and market presence.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7078

Online-Style Shopper Tracking Set to Take Off Instore

Trend Summary: Online-style shopper tracking is about to be extended to bricks and mortar stores.


A major disadvantage experienced by traditional offline retailers is that they can't easily track and analyse how people move through their stores. More often than not they don't know when shoppers put something in their cart  then ...

[Estimated timeframe:Q1 2017]

... takes it out, abandons the cart or checks out competitive prices at the shelf via their smartphones.

Zebra Technologies, a public company based in Lincolnshire, Illinois, is about out to change all that by installing sensor grids in stores that combine video with tracking of mobile device signals and radio frequency ID tags on products and packages.

To date two major mass retailers, who Zebra declines to name, have been testing the technology, which Zebra will unveil at the National Retail Federation's "Big" Show" next week in New York.

According to Thomas Bianculli, chief technology officer at Zebra: "There's a big, meaty problem in brick-and-mortar retail about getting real-time information in the store about the customer experience".

"At a brick-and-mortar store they've got, at best, 60% inventory accuracy. They really have no idea if someone has walked out of their store frustrated because they had something in their basket but couldn't find something related. Or maybe they comparison shopped and then walked out of the store."

Over time, analysing the sensor data may help retailers recognise what kind of product displays or in-store marketing work best at generating sales.The possibilities, however, depend on what retailers and third-party firms develop.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7071

AI Set to Become Dominant Marketing Tool

Trend Summary: All the marketing runes point to 2017 as the year in which AI will start to impact on the world's marketers.


However, AI's predicted impact on the global marketing scene won't be in the flashy or apocalyptic way foreseen by adland's soothsayers, although there's plenty of time ahead before it becomes part of a ...

[Estimated timeframe:Q1 2017]

... normal customer’s reality.

According to Erik Hallander, regional mobile and innovation director at Isobar Asia-Pacific, the topic of AI for many brands has quickly gone from ‘seems hard’ to ‘seems interesting’ - and for a good reason.

Posits Mr Hallander "Wrapping your head around deep learning, neural networks and the broader concept of AI is hard for pretty much anyone, but more and more businesses are looking at the outcomes AI can enable as opposed to the technology itself".

"The reality, however, is that budgets are tight. There’s not much wiggle room for seemingly multimillion dollar investments in complex concepts like AI, especially when proven ROI is yet to be achieved".

Read the original unabridged Campaign Asia article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Campaign Asia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7067

Spam Emails Set to Become History Thanks to AI

Trend Summary: Eight out of ten B2B marketing executives predict artificial intelligence [AI] will revolutionise marketing by 2020.


A report published in December by account-based marketing platform Demandbase, in partnership with Wakefield Research, predicts that artificial intelligence [AI] will revolutionise marketing within the next three years, whilst also blocking ...

[Estimated timeframe:Q1 2017]

... spam emails.

A poll of five hundred B2B marketers ranging from from manager level to c-level executives in companies with more than 250 employees, reveals that AI-driven marketing is currently used by a meagre 10% of respondents while only 26% of marketers are confident that they understand how artificial intelligence can be applied to marketing.

Education and integration concerns are the largest hurdles obstructing marketers with regard to AI, whilst integrating AI into an existing marketing stack is the top-ranking challenge expressed by marketers.

Incorporating AI into their marketing campaigns is marketers primary concern, with 60% of survey respondents selecting it as their top concern.

Employee training took second place with 54% of respondents, while 46% of marketers said that interpreting the results of AI could be difficult.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7064

'Internet of Things' Set to Enter Next Phase

Trend Summary: Ad agencies and inventors are starting to shape the 'Internet of Things'.


The digital world's rapid interweaving with the physical world is forcing tech companies and ad agencies to constantly hone up on the massive landscape of big data. Moreover some analysts and experts expect there will be as many as ...

[Estimated timeframe:Q1 2017]

... fifty billion connected devices within the next three years.

International Data Corporation estimates that this trend could generate nearly $9 trillion in sales by 2020. While at this year's Consumer Electronics Show [CES] in Las Vegas a number of companies will debut IoT products that range from brilliant to wacky.

One exhibitor, Norwegian near-field-communication company Thinfilm Electronics, will be displaying its line of smart bottles that connect smartphones to social media and other websites, while manufacturing titan 3M will debut methodology that tracks breathing patterns and one's environment through wearable devices in ways that could help people with asthma or allergies.

Yet another company, Ozobot, will be showcasing its mini "social robots" that operate via colour command to help children learn to code. Moreover, visitors to CES will experience a cornucopia of of shiny new  connected cars, connected shoes and connected travel.

According to Brian David Johnson, a former futurist at Intel, now the futurist in residence at Arizona State University's Center for Science, the Internet of Things is finally entering its  "age of adolescence".

Johnson predicts that much of the original consumer-grade hype has focused on turning lights on and off and tracking fitness, whereas the next few years will see an inventive wave of maturity in which advertisers seem keen to play a part.

Read the original unabridged Adweek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7063

New Tricks for Old Marketing Dogs in 2017

Trend Summary: In 2017 marketers are going to see old dogs with new tricks in areas such as content, melded with game-changing newer dogs.


This is the time of year when marketers don the mystical mantle of Nostradamus and US PR firm Edleman Digital is no exception. Hold your breath as Edelman's sorcerers blow the dust off their crysal ball for a glimpse into the ...

 

[Estimated timeframe:Q4 2016]

... world of marketing in 2017.

Conversational experiences, it seems, will be the name of the game in the year to come, with Messaging apps transmogrifying into an additional  home screen.

There's a chatbot revolution going on, and it's being fuelled by the adoption of chatbots by major social and messaging platforms like Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line.

There are billions of daily users of messaging platforms who have become accustomed to engaging with brands in the feeds, these platforms hope will facilitate the ability to scale creative 1-to-1 engagement opportunities, known in the marketing trade as "conversational experiences."

Edelman posits that these conversational experiences will integrate with past revolutions in ecommerce and text services, at the same time highlighting the potential of artificial intelligence.

Read the original unabridged Adweek.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7060

Adobe Debuts New Digital TV Sales Tool

Trend Summary: Adobe Systems aims to level planning playing field for digital TV sellers.


TV ad buyers currently rely on state-of-the-art toolboxes to assist them in negotiating deals for cross-platform audience-based media buys. However, IT giant Adobe Systems aims to change the name of the game, arguing that the tools currently used by media sellers are ...

[Estimated timeframe:Q4 2016]

... rusty and that Adobe can help chamfer away that 'rust'.

With this end in mind, the Texan titan has introduced a TV Media Management platform for audience-based planning, forecasting, and yield management in digital, non-linear TV systems such as Roku, Apple TV and gaming consoles.

The system, made available last week, incorporates cross-platform viewership data from Adobe Analytics, which currently works with top drawer TV clients such as FOX, Comcast, NBC Sports, ESPN, Turner Broadcasting, MLB and Viacom.

Hypes Jonathan Tabak, group product manager at Adobe Primetime:"You need a tool that can factor-in  all those dimensions".

In a typical scenario, a media seller might need to know how an ad client's desired audience overlaps with particular TV shows.

The seller might, for example, import data from an advertiser's brand, overlay that data with show viewer data in Adobe Analytics, then add in other requirements such as preferred device types or geographic targets.

From thereon, the platform predicts the number of impressions expected to be available during the planned campaign run.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7059

Web Connected TV Ads Burgeon

Trend Summary: US advertising buyers predict 'explosive' growth in the still-nacsent OTT ad market.


OTT, adland's latest jargon for “over-the-top” services, is a term used for the delivery of film and TV content via the Internet, without users having to subscribe to traditional cable or satellite pay-TV services such as ...

[Estimated timeframe:Q4 2016]

... Comcast or Time Warner Cable.

Americans are increasingly purchasing web-connected TVs and becoming more accustomed to watching shows on demand via apps instead of cable, resulting in  more ad space becoming available to media buyers.

According to equity research company Pivotal Research Group, connected TV viewing overall grew by 65% over the past year and now accounts for 8.1% of total daily TV viewing by US adults in the 18-49 age group.

It’s a safe bet that a large portion of that viewing is driven by ad-free platforms like Netflix and Amazon Prime. However, it transpires that commercial time is also receiving a healthy boost.

Moreover, ad tech company Innovid, which delivers ads to web video outlets along with fast growing TV apps such as Fox Now, Hulu and Crackle, says the share of ads delivered to connected TVs via its platform quadrupled this year.

Likewise Modi Media, the ad-buying division within WPP's GroupM, reports that over 37 million US households watched ad-supported shows on connected TVs over the past year.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7055

Marketers Cede Control of Online Ads to Consumers

Trend Summary:  A Los Angeles based online advertising technology firm aims to give consumers control over digital ads.


Online marketers are unlikely to be overjoyed at the launch of Project Awesome, new technology that enables consumers to gain control over ...

[Estimated timeframe:Q4 2016]

... unsolicited online ads.

Rubicon Project, an online advertising technology firm based in Los Angeles, has harnessed the latest technology to help it's clients optimise advertising revenues for websites.

Earlier this week the firm announced the private beta launch of Project Awesome, a consumer-centric solution that enables users to control their own digital advertising experience.

According to Frank Addante, CEO and founder of Rubicon Project: “People recently have been given a choice with ad blockers, although their choice has been limited, either to see all ads or block all ads".

Concludes Mr Addante: "That's not ideal for consumers, advertisers, publishers and application developers.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7048

Amazon's Latest Gamechanger: 'Just Walk Out Supermarkets'

Trend Summary: Amazon's latest ground-breaking project promises "Just-Walk-Out" Supermarkets


Just as Amazon founder and ceo Jeff Bezos disrupted the cosy cabal of book publishers back in 1994, the bucaneering business whizz is on course to play havoc with the ...

[Estimated timeframe:Q4 2016]

... world of supermarket shopping.

While the e-commerce industry has been waiting wirh bated breath to see what unexpected grocery gizmos Bezos had up his online sleeve, he has just pulled a fast one with the advent of Amazon Go, a brick-and-mortar supermarket with no queues and no checkouts.

The company's “Just walk out” technology enables consumers to simply toss items in their bag and then leave the store. This is driven by the latest developments in computer vision, sensor fusion, and deep learning.

Says Amazon in a company statement: “Four years ago we asked ourselves, 'What if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?” The answer to that retorical question is a resounding "yes".

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7046



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