751 Marketing Trends found for Innovation / Technical/Digital


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Gannett Offshoot Facilitates Ad Buying Via Streaming Services

Trend Summary: New platform enables marketers to more easily buy ads on streaming services.


US broadcaster Tegna Media today announced the launch of Premion, a new service that will help to consolidate ad buyers' choices when it comes to breaking into the ...

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... OTT space.

Instead of shopping around on different platforms, all of which have their own unique pricing structures, Premion will aggregate those options for ad buyers.

Premion is already working with over eighty streaming platforms and networks, among them Roku, Sling, NBC Sports, FX and Discovery, to provide access to it's inventory for local and regional advertisers.

According to Premion president Jim Wilson: "We're looking at the shifting of consumer trends of TV viewing. It's growing rapidly and expanding from the linear and digital spaces."

Moving into hype mode, Wilson added: "Tegna continues to bring innovative products that expand opportunities for advertisers to reach their target audiences."

Initial results of Premion's pilot program show consistent and reliable impression delivery with advertising completion rates exceeding 96%.

Read the original unabridgedAdWeek.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7022

A Billion People Will Have Access to IBM's Artificial Intelligence Technology By 2018

Trend Summary: Artificial-intelligence technology is on track to be used in some form by a billion people by the end of next year.


IBM's Watson, a collection of artificial-intelligence software delivered via cloud-computing services, is a high-profile part of what IBM calls its “strategic imperatives” to help spur growth amid declines in its ...

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... long-established businesses like servers, software and computing services.

Those businesses collectively grew 15% in the third quarter, excluding the effects of currency exchange rates. However, IBM’s total revenue declined for the 18th straight quarter, albeit at the modest rate of 0.3%.

According to IBM's chief executive Virginia Rometty, her strategy is on track, noting that the company’s revenue is off very little when considering that it has spun off businesses generating roughly $8 billion in annual revenues.

Ms Rometty also pointed to the company’s new deal with General Motors [GM] to pair Watson with GM’s OnStar system in cars, citing this as an example of how IBM is extending Watson’s reach.

Such partnerships, she said, will have put Watson technology in contact with hundreds of millions of people by the end of this year.

“Those are the right decisions to make,” she asserted. “I make no apologies for them.”

Read the original unabridged AWJ.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7015

Video To Account for 70% of Mobile Traffic Within Five Years

Trend Summary: Facebook predicts that by 2021 video will account for 70% of mobile traffic.


Addressing the Wall Street Journal's WSJD conference yesterday, Facebook's chief product officer Chris Cox revealed that video currently accounts for about 50% of mobile data traffic, citing the Ericsson Mobility Report. Opined Mr Cox ...

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... "that's insane", citing everything from video status updates to live pictures in Messenger and switching from a text to a video voice call.

With video consuming the lion's share of Facebook's 1.71bn users' time and attention, the social media colossus has set its sights on becoming a "video first" service.

Moreover, it's working on new tools to get more people to use its video streaming service 'Live'. Cox showcased a new feature Facebook plans to install onto mobile phones: Prisma-like filters that make live video appear in the style of renowned artists such as Georgia O’Keefe and Claude Monet.

For those interested in the new service it can be accessed here.

Read the original unabridged USA Today article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: usatoday.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7014

Google's Enhanced Ad Targeting Attracts Privacy Concerns

Trend Summary: Google's enhanced ad targeting reignites privacy concerns.


The latest controversy about Google's ad-targeting capabilities, triggered by a post from ProPublica (a New York based independent non-profit newsroom), raises concerns about the Mountain View mammoth's policy change earlier this summer that lifts ...

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... Google's self-imposed ban on connecting DoubleClick cookies with personally identifiable information.

According to the ProPublica posting, the era of social networking has ushered in a new wave of identifiable tracking, in which services such as Facebook and Twitter are able to track logged-in users when they share an item from another website.

The ProPublica post also points to significant and recently erased wording in Google's privacy policy which undertook to separate by default DoubleClick's cookie information from personal identification information unless the user has given opt-in consent.

Some sources posit that the change adds individual's names to Google's long-standing credo that web tracking is, for the most part, anonymous.

However, in June of this year- when Google claimed that its new Google Account includes features providing greater control over the data it collects and how it is used - few (if any) users recognised the change.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7013

Google to Give Indexing Priority to Mobile Postings

Trend Summary: In the wake of last year's string of heavy hints, Google has announced its intention to focus on mobile-first indexing.


According to an article in today's Mediapost, the Mountain View mammoth's search engine initially crawled sites and web pages, then determined the relationship between that content and mobile devices before ranking pages based on ...

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... the desktop version.

Way back in March 2015, Jennifer Slegg, founder of The SEM Post, predicted that Google would create a mobile-only version of its search index

Her prediction has now been fulfilled with Google's announcement that it will add a Fact Check tag to articles it indexes, pointing readers towards articles that either validate or discredit claims.

The engine already flags content using such tags as 'In-Depth', 'Highly Cited', 'Local Source' and 'Opinion.

Readers will see tagged articles in the expanded story box on news.google.com and in Google News & Weather on devices running the iOS and Android operating systems.

The enhancements will initially begin in the USA and the UK, according to a blog post by Richard Gingras, the head of Google News.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7007

Smart Outdoor Billboards Snatch Data From Passers-By

Trend Summary: 'Smart' Billboards are lifting outdoor data-collection to a higher plane via innovative sensors, cameras and microphones.


According to the patent filed by Yahoo, the billboards could collect biometric data on passers-by, determining whether the audience corresponds to a target demographic. The billboards could also ...

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... collect mobile device data or images to identify specific individuals in the target audience, while also indentifying specific vehicles and/or drivers.

Moreover, microphones could collect conversations revealing audience reaction to the ads, while proximity sensors show how close people get to the billboards and  eye-tracking sensors determine whether passers-by are looking at the ads and for how long.

At the same time image recognition techniques and mobile data could be used to create a more accurately focused profile of the audience.

Commented New York Senator Charles Schumer earlier this year: "They have huge amounts of information on you. "Who knows what they could use it for? It’s something straight out of a scary movie."

Read the original unabridged capaignliveco.uk article.
 

 

 

 

 

 

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7006

SalesForce.com Hires Albert Einstein

Trend Summary:  New artificial intelligence service harnesses AI technology to marketing activity.


US cloud computing giant Salesforce.com last week removed the wraps from its new artificial intelligence service Einstein at the company's annual conference last week in SanFrancisco, displaying images of ...

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...  the late real-life physicist Albert Einstein.

Tag-Lined “AI for Everyone”, Einstein consists of an integrated set of AI technologies that deliver data insights, such as lead scoring or product recommendations.

Einstein's large-scale machine-learning algorithms are built to maintain a unique predictive model that understands and anticipates user behaviour, thereby enabling marketing content, such as email promotions or mobile offers, to be optimised to generate a sale through predictive personalisation.

Says Meghann York, director of product marketing at Salesforce.com: “Marketers are always thinking about four things: audience, channel, timing and content.”  She claims that Einstein helps marketers become better at promoting their brands by operating more efficiently and increasing conversion rates.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7002

Will 'OTT' Become the Next Big Thing in Adland?

Trend Summary: Thanks to recent tech developments in TV and video such as programmatic and over-the-top, 'addressability' appears to be on the wane.


'Addressability' - industry jargon for a digital gizmo that responds to a message sent to devices such as pagers, mobile phones and pay TV - is no longer the flavour of the month thanks to a new kid on the block - OTT (over-the-top) - a term used for the delivery of film and TV content via the internet without requiring ...

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... users to subscribe to a traditional cable or satellite pay-TV service.

During the recent relatively quiet period, the number of addressable homes across the TV landscape has surged to around 48 million, nearly half of all wired homes in the US.

Moreover, given that the first addressable ad was bought way back in 2003 and reached just a few thousand homes in the greater New York City area, the ability to deliver one-to-one advertising on TV has come a long way.

Read the original unabridged AdWeek.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7001

Voice Search Predicted to Go Mainstream By 2021

Trend Summary: Voice search is predicted to become mainstream within the next five years.


Speaking at the annual Advertising Week event in New York this week, Microsoft's Bing evangelist Christi Olson revealed that voice search queries in any given month already comprise a ...

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... quarter of Bing mobile searches and 5% of total searches.

Ms Olson's colleague, product marketing manager for Bing Ads Geoffrey Colon, emphasised the nature of the inevitable change taking place, citing as an example his own family. Admits Mr Colon: "I never was comfortable speaking into my phone - but my girls? That's all they know how to do, because they don't know how to type yet—they're 4 and 6—but they can talk."

"I think, like so many of these things, the adoption will actually take off because of the next generation."

"Right now we're in an area of 'Let's see how voice search actually works' and get it to work at a good sort of rate before we move into how we monetise it."

Meantime, researchers are eager to explore the use of voice in mobile surveys, which could not only accelerate the process but enable greater access to respondents such as children, illiterate users and the vision-impaired.

Read the original unabridged AdWeek.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6997

AI and Bots Herald Next Version of Mobile Apps

Trend Summary: Bots will become the next version of mobile apps, creating an emotional connection between brands and consumers.


According to Ryan Gavin, Microsoft's General Manager for search, cloud and content, Bots [web robots] will replace mobile applications resulting in conversations via ...

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... bots occurring more frequently.

To all intents and purposes, bots will become the new app for brands, while natural language is on course to become the popular user interface, thereby creating an emotional connection between brands and consumers via artificial intelligence [AI] and search.

Microsoft, ever vigilant for opportunities to make a few million bucks, this week announced a new group that will help accelerate the use of AI.

Circa five hundred computer scientists and engineers will support the marketing team and will include Microsoft Research along with the company’s Information Platform Group, Bing and Cortana's  natural language processing. Vital input will also come from the multinational mammoth's Ambient Computing and Robotics teams.

According to Harry Shum, Microsoft EVP of technology and research, tools like Skype Translator, XiaoIce chatbot and the Cortana virtual assistant would not have been possible without years of investment in machine learning, speech recognition and natural language processing". Cortana currently serves around 113 million customers and has answered over twelve billion questions.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6996



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