757 Marketing Trends found for Innovation / Technical/Digital


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Ad Agency Boss Predicts Advent of Direct to Consumer Marketing

Trend Summary: TV, social video and everything between will become Adland's top four drivers over the next five years.


At the investment and banking conference in New York City this week hosted by ad agency Media Kitchen, “New TV” will ... 

[Estimated timeframe:Q1 2018]

 ...  bring about the merging of broadcast TV, social video and everything in between.

Addressing the conference, Media Kitchen CEO Barry Lowenthal focussed on what he believes will become the advertising industry's key drivers and surprisingly AI is not one of them!

Instead, Mr Lowenthal foresees the rise of direct to consumer marketing, noting that "All marketers and media companies who want to be relevant in the next next decade are working hard to build direct consumer relationships.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7360

Marketers Continue to Embrace AI Technology

Trend Summary: Intelligence and AI are increasingly driving business innovation.


As AI and digital interactions with consumers increase, the opportunities for marketers to ...

[Estimated timeframe:Q1 2018]

... use this kind of intelligent search abound.

Currently there is a plethora of data on offer from the digitally driven interactions provided by search technology. 

For example, if you recently used Microsoft's Bing search, AI may have provided you with a plain-spoken answer to your query.

It also could have summarised two different perspectives on a controversial topic, enabling you to make your own decision.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7354

Scientists Announce Ad Fraud Solution

Trend Summary: Adobe data scientists claim to have found the solution to tackle ad fraud.


Adobe has unveiled a host of new technologies currently under development at its research and development laboratories. The projects include ...

 

[Estimated timeframe:Q1 2018]

... beta technology able to distinguish real humans from bots in an ad fraud context.

Other Adobe beta projects include Perfect Path, which enables brands to adapt to their customers’ journey via the company's artificial intelligence platform Sensei Video Ad AI, enabling it to improve advertisers’ video ad performance via predictive performance modeling and recommendations. 

Adobe has also announced the integration of its advertising software with its Creative Cloud, as well as extending its partnership with Microsoft into China, enabling a set of applications and services from Adobe Systems to give subscribers access to a collection of software used for graphic design, video editing, web development and photography.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7353

Marketing Organisations Are Expanding AI and Machine Learning in 2018

Trend Summary: How machine learning is revolutionising marketing.


According to multinational consulting, technology and outsourcing services giant Capgemini, 84% of marketing organisations are implementing or ...

 

[Estimated timeframe:Q1 2018]

... expanding AI and machine learning in 2018.

Capgemini estimates that five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10%, while three in four organisations implementing AI and machine learning increase sales of new products and services by over 10%.

Moreover in 2018 circa 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% while three in four organisations implementing AI and machine learning increase sales of new products and services by more than 10%.

Capgemini also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.

Read the original unabridged ChiefMarketer.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7337

Nielsen Launches Forecast Tool to Enhance Ad Targeting

Trend Summary: Global data and measurement titan Nielsen launches an enhanced ad targeting tool.


Seeking to further identify new linear TV audience segments, Nielsen claims its new targeting tool will enable media owners and marketers to maximise their offerings for ... 

[Estimated timeframe:Q1 2018]

... America's looming TV advertising upfront.

Seeking to further identify new linear TV audience segments, Nielsen claims its new tool will assist marketers and media owners to maximise their offerings in the coming national TV advertising upfront selling season.

According to Nielsen, its latest gizmo will enable new audience segments to be based on any combination of attributes, including in-store and online credit/debit transactions such as big-box store shoppers, psychographics (or in plain English) the study and classification of people according to their attitudes, aspirations, and other psychological criteria related to market research, for example reaching pet owners and loyalty-card data related to consumer products.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7332

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7321

Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

[Estimated timeframe:Q1 2018]

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7314

Twitter Revamps Its Digital Offering Via AI

Trend Summary: Twitter is leading the media herd via AI and machine learning to revamp digital experiences.


In the latest example of this trend, Twitter is using neural networks to crop picture previews in more eye-pleasing ways. According to Zehan Wag and Lucas Theis, respectively an engineering manager and researcher at Twitter, the goal is to create ...

[Estimated timeframe:Q1 2018]

... a more consistent UI experience. 

Specifically, Twitter is using a technique called "knowledge distillation" to train a smaller network to imitate the shower but via a more powerful network that enables an ensemble of large networks to generate predictions on a set of images. These predictions, together with some third-party data, are then used to train a smaller, faster network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7306

Consumers Warm To Virtual, Augmented Reality

Trend Summary: Consumers are apparently also attracted to wearable solutions


According to new research released this week at the annual Consumer Electronics Show in Las Vegas, consumers are interested in virtual and augmented reality, dependent upon ...

 

[Estimated timeframe:Q1 2018]

... its specific use. 

Moreover consumers are interested in practical, daily-life applications and less in using VR or AR headsets to play games.

The study conducted by Harris Interactive for Accenture, comprised a survey of 21,000 consumers in nineteen nations.

The sample in each country was representative of the online population in each region.

Moreover consumers appear to be attracted to wearable solutions. The majority [55%] of consumers said they would like to replace their smartphone with a wearable solution that has all smartphone functions via voice, augmented reality and hologram interfaces.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7302

AI to Dominate Global Tech Trends in 2018

Trend Summary: Artificial intelligence (AI) will dominate the future IT landscape,


According to the BBC's technology of business editor Matthew Wall, the dominant global tech trends in 2018 will be Artificial intelligence [AI] closely followed by ...

[Estimated timeframe:Q1 2018]

... cyber-security.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

The key question, asks Mr Wall, is how much freedom should we give AI-powered systems to make their own decisions without human intervention?

Almost by stealth, AI is infiltrating almost all aspects of our working lives, from machine learning algorithms improving the accuracy of translation software, to call centre chatbots answering our questions.

According to Luka Crnkovic-Friis, chief executive of Peltarion, a Swedish AI specialist: "AI-powered chatbots will continue to get better at conveying information that can help consumers make better, more informed purchase decisions."

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7295



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