... corrugated in-store paper displays!
Unviewable ads aka IRL [In Real Life] are an enormous overhead. According to insiders, P&G alone spends circa $1bn annually on corrugated instore displays worldwide.
Last month P&G pegged potential savings from eliminating waste from promotional materials of all sorts, which includes these corrugated paper displays, at a projected cost of $500m annually over the coming five years.
That figure compares to $1bn in planned savings from media buying, along with $500m from agency and production fees.
Read the original unabridged AdAge.com article.
[Estimated timeframe:Q2 2017]
MTT log date:
May 31, 2017
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