707 Marketing Trends found for Marketing Effectiveness


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Global Marketers' Mission to 'Touch More Lives'

P&G, Walmart, Unilever, General Mills are major marketers on a mission. If you haven't lately touched and improved more lives, more completely, you probably wouldn't last long as a marketer with any of these giants.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=4911

Toyota to focus on emerging economies

In a major realignment of its corporate structure, Toyota Motor Corp. will shift 30 percent of its domestic sales force from Japan, where demand for new vehicles is sagging, to emerging economic powers with burgeoning automobile markets. Sources said Toyota will transfer 300 employees from its domestic sales promotion division mainly to Brazil, Russia, India and China, known collectively as BRICs.

Toyota lags behind its rivals in those markets, where automobile demand is growing faster than in Japan.

Toyota's vaunted sales force is considered a major factor behind its 46-percent domestic market share and company executives hope to use its accumulated know-how to make major inroads into the rapidly expanding markets.

Toyota held a meeting Monday involving representatives of its affiliated sales companies. Toyota forecast domestic sales in 2010 of about 2.75 million vehicles, excluding minicars, about the same number as this year.

Toyota's sales companies have built up a corporate base capable of handling domestic sales of 4 million vehicles.
The sales target for next year is 30 percent less than the combined sales capacity of the dealers.

In response to the expected sales decline, Toyota itself apparently acknowledged the need to reduce its domestic sales division by 30 percent and move employees to the BRICs to bolster sales in those promising regions.

Toyota has about 1,000 employees in its domestic sales promotion division, with at most 300 possibly to be transferred.
Recent sales figures show that Toyota is lagging behind its rivals in overseas markets.

For example, in the first 10 months of this year, vehicle sales in China totaled 10.89 million units, an increase of 37.7 percent over the same period in 2008.

However, during the first 10 months of this year, Toyota increased its sales in China by just 16 percent to about 550,000 vehicles--a lower growth figure than Volkswagen and General Motors. Moreover, domestic rival Nissan Motor Co. also outperformed Toyota, recording a 37-percent surge.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Asahi.com / International Herald Tribune
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=4910

Coke Pushes Value-Based Agency Compensation Model

Coca-Cola Co. is trying to start an industry-wide movement toward a "value-based" compensation model like one it's adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets.

[Estimated timeframe:2009-2012]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=3932

TiVo Promotes Ads It Hopes You’ll Talk To, Not Zap

TiVo, which allows viewers to digitally record programs and fast-forward through ads, is trying to sell ad spaces on its screens. It is in a footrace with other companies, including Cablevision, Cox Communications and DirecTV, to offer interactive alternatives to the zapped-through television spots. The ads are called interactive because they ask the viewer to do something — enter in a new channel number, press a button on the remote — to get more information.

[Estimated timeframe:2009-2012]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NYTimes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=3931

C-Tweet: Points to Consider for Twitter-Friendly CEOs and CMOs

Social media has obviously given voice to employees in ways that never existed before. Early corporate bloggers were often brand enthusiasts themselves and tended to "get" the brand a gut level; soon enough, voice and tone guidelines became more actively put in play to govern blog writing. But Twitter is different. The nature of the medium encourages users to transmit an interchangeable mix of musings about life, work, daily observations and whatever else.

[Estimated timeframe:2009 onward]

ATE @ColumnNameAndData SET [hex_Value]=[RowLog Contents 0] --,A.[Update]=A.[Update]+1 FROM @ColumnNameAndData A INNER JOIN @ModifiedRawData B ON Convert(int,Convert(Varbinary(Max),Reverse(Substring([hex_value],9,4))))=[PAGE IDS] And Convert(int,Substring([hex_value],3,2))=[Link ID] Where [System_Type_Id] In (35,34,99) And [Link ID] <>0 UPDATE @ColumnNameAndData SET [hex_Value]=[RowLog Contents 0] --,A.[Update]=A.[Update]+10 FROM @ColumnNameAndData A INNER JOIN @ModifiedRawData B ON Convert(int,Convert(Varbinary(Max),Reverse(Substring([hex_value],9,4))))=[PAGE IDS] Where [System_Type_Id] In (35,34,99) And [Link ID] =0 UPDATE @ColumnNameAndData SET [hex_Value]=[RowLog Contents 0] --,A.[Update]=A.[Update]+1 FROM @ColumnNameAndData A INNER JOIN @ModifiedRawData B ON Convert(int,Convert(Varbinary(Max),Reverse(Substring([hex_value],15,4))))=[PAGE IDS] Where [System_Type_Id] In (35,34,99) And [Link ID] =0 Update @ColumnNameAndData set [hex_value]= 0xFFFE + Substring([hex_value],9,LEN([hex_value])) --,[Update]=[Update]+1 Where [system_type_id]=241 CREATE TABLE [#temp_Data] ( [FieldName] VARCHAR(MAX), [FieldValue] NVARCHAR(MAX), [Rowlogcontents] VARBINARY(8000), [Row ID] int ) INSERT INTO #temp_Data SELECT NAME, CASE WHEN system_type_id IN (231, 239) THEN LTRIM(RTRIM(CONVERT(NVARCHAR(max),hex_Value))) --NVARCHAR ,NCHAR WHEN system_type_id IN (167,175) THEN LTRIM(RTRIM(CONVERT(VARCHAR(max),hex_Value))) --VARCHAR,CHAR WHEN system_type_id IN (35) THEN LTRIM(RTRIM(CONVERT(VARCHAR(max),hex_Value))) --Text WHEN system_type_id IN (99) THEN LTRIM(RTRIM(CONVERT(NVARCHAR(max),hex_Value))) --nText WHEN system_type_id = 48 THEN CONVERT(VARCHAR(MAX), CONVERT(TINYINT, CONVERT(BINARY(1), REVERSE (hex_Value)))) --TINY INTEGER WHEN system_type_id = 52 THEN CONVERT(VARCHAR(MAX), CONVERT(SMALLINT, CONVERT(BINARY(2), REVERSE (hex_Value)))) --SMALL INTEGER WHEN system_type_id = 56 THEN CONVERT(VARCHAR(MAX), CONVERT(INT, CONVERT(BINARY(4), REVERSE(hex_Value)))) -- INTEGER WHEN system_type_id = 127 THEN CONVERT(VARCHAR(MAX), CONVERT(BIGINT, CONVERT(BINARY(8), REVERSE(hex_Value))))-- BIG INTEGER WHEN system_type_id = 61 Then CONVERT(VARCHAR(MAX),CONVERT(DATETIME,CONVERT(VARBINARY(8000),REVERSE (hex_Value))),100) --DATETIME WHEN system_type_id =58 Then CONVERT(VARCHAR(MAX),CONVERT(SMALLDATETIME,CONVERT(VARBINARY(8000),REVERSE(hex_Value))),100) --SMALL DATETIME WHEN system_type_id = 108 THEN CONVERT(VARCHAR(MAX),CONVERT(NUMERIC(38,20), CONVERT(VARBINARY,CONVERT(VARBINARY(1),xprec)+CONVERT(VARBINARY(1),xscale))+CONVERT(VARBINARY(1),0) + hex_Value)) --- NUMERIC WHEN system_type_id =106 THEN CONVERT(VARCHAR(MAX), CONVERT(DECIMAL(38,20), CONVERT(VARBINARY,Convert(VARBINARY(1),xprec)+CONVERT(VARBINARY(1),xscale))+CONVERT(VARBINARY(1),0) + hex_Value)) --- DECIMAL WHEN system_type_id In(60,122) THEN CONVERT(VARCHAR(MAX),Convert(MONEY,Convert(VARBINARY(8000),Reverse(hex_Value))),2) --MONEY,SMALLMONEY WHEN system_type_id = 104 THEN CONVERT(VARCHAR(MAX),CONVERT (BIT,CONVERT(BINARY(1), hex_Value)%2)) -- BIT WHEN system_type_id =62 THEN RTRIM(LTRIM(STR(CONVERT(FLOAT,SIGN(CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT)) * (1.0 + (CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT) & 0x000FFFFFFFFFFFFF) * POWER(CAST(2 AS FLOAT), -52)) * POWER(CAST(2 AS FLOAT),((CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT) & 0x7ff0000000000000) / EXP(52 * LOG(2))-1023))),53,LEN(hex_Value)))) --- FLOAT When system_type_id =59 THEN Left(LTRIM(STR(CAST(SIGN(CAST(Convert(VARBINARY(8000),REVERSE(hex_Value)) AS BIGINT))* (1.0 + (CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT) & 0x007FFFFF) * POWER(CAST(2 AS Real), -23)) * POWER(CAST(2 AS Real),(((CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS INT) )& 0x7f800000)/ EXP(23 * LOG(2))-127))AS REAL),23,23)),8) --Real WHEN system


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=3933

Remy's Risky Business

The cognac maker wants to cut costs by getting rid of its distribution network. That might be a bad idea ...

[Estimated timeframe:2009-2015]

... "It’s very risky," said Fortis bank analyst Severine Ble. She argued that large players like Pernod Ricard had the necessary muscle, in terms of experience, brand name and volumes, to pursue a distribution strategy. It would far more challenging for a firm like Remy Cointreau, which is far smaller and has six brands to its name, to do the same.

While Pernod Ricard and Diageo have cheaper brands like Jacobs Creek and Guinness to fall back on in the downturn, Remy is a pure-play premium producer, peddling the likes of Piper-Heidsieck champagne. Remy attributed the 30.0 million euros ($39.5 million) of revenue declines in the fourth quarter to destocking by clients, especially in the United States and Russia.

The company said that full year revenues fell 11.6%. By contrast, Pernod is expecting a double digit rise in profits for the year ending in June, while Diageo is sticking to its expectations of 9.0% annual profit growth.

Remy Cointreau shares were down 1.5%, or 30 euro cents (40 cents), at 19.50 euros ($25.66), in Paris.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=3924

US Radio Accountability Initiative Announced at RAB Conference

Ad-ID today announced the "Radio Accountability Initiative," which was endorsed by the Radio Advertising Bureau (RAB) at its RAB `09 conference. Harold S. Geller, senior vice president, cross-industry workflow, 4A's, and managing director, Ad-ID LLC, announced the initiative during a panel discussion entitled "Increasing Cash Flow and Decreasing Makegoods Through Digital Commercial Workflow." The Initiative will address accountability and distribution platforms that ensure the right commercials get on the right stations.

[Estimated timeframe:2009-onward]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ANA.net
MTT insight URL: https://marketingtrendtracker.com/article.aspx?id=3919



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