618 Marketing Trends found for Marketing Effectiveness / Consumer engagement

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Australian Bank Woos Customers With AI Driven Chatbots

Trend Summary: Chatbot apps foreshadow a bigger trend for Australian startups.

Chatbots - apps that simulate intelligent conversations with customers - are robots that chat. They engage directly with customers who ...

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... ask questions relating to a company, its products or general activities, then they reply with relevant responses in real time.

Integrated directly on the most popular messaging platforms such as Facebook, WhatsApp, Skype and SMS as well as company specific websites, chatbots represent a means for businesses to improve the customer experience overall through more efficient communication.

Ubank, an established online banking platform in Australia, recently integrated the country’s first "artificial intelligence chat bot for home loans,” which is an example of the type of processes, such as home loan lending, that can be streamlined with the technology.

Read the original unabridged Forbes.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7236

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