137 Marketing Trends found for Marketing Effectiveness / Return on investment


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Vast Data Troves Yield Only Minor Growth In Buying Efficiency

Trend Summary: A majority of marketers worldwide believe there will be growth in their categories this year.


According to a report recently released by Publicis Group owned ad agency Zenith,  a survey of 158 of its worldwide clients reveals that while expanding data pools have helped to glean improved consumer insights, data has not ... 

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... so far helped much on ad buying efficiency or brand growth.

In the survey — conducted by the same Global Intelligence team that undertakes the agency’s spending forecasts — clients were asked how confident they were that their business categories would experience growth this year.

Each category was then ranked on a scale of 0 to 100, where 100 means everyone surveyed in their category expects substantial growth, and 0 means that all surveyed expect substantial decline.

A rank of 50 means the average expectation is for no growth.  

The highest confidence rating appeared to be in the Media & Entertainment category, indexed at 82.1, followed by Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2).

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7204



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