662 Marketing Trends found for Marketing Industry Trends / Strategic


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Media M&A Deals Remain Steady In Q2 2017

Trend Summary: Second-quarter media merger and acquisition deals in the USA continue at a strong pace.


London-based professional services firm PricewaterhouseCoopers reports that there were 232 media deals in Q2 2017, with circa $18.8bn in announced deals overall, higher than all quarterly ... 

 

[Estimated timeframe:Q3 2017]

... professional services network periods over the last two years bar one.

In Q1 2017 there were 255 deals totaling $10.4bn, whereas in Q2 2016 there were 192 deals with a total value of $48.9bn, compared with Q2 2015 with 225 deals totaling $75.9bn.

In the the second quarter of 2017, there were five deals of more than $1bn. The largest - Sinclair Broadcast Group - announced the purchase of Tribune Media for $3.8bn. Sinclair's stated aim is to create an even bigger leader when it comes to the number of TV stations owned by one company.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7241

Microsoft to Digitally Transform Sales and Marketing Via AI

Trend Summary:  Microsoft unveiled a major sales and marketing reorganisation this week, aimed at increasing AI and cloud-based business.


According to a report from multinational financial software, data, and media company Bloomberg, the IT titan will split commercial sales into ...

[Estimated timeframe:Q3 2017]

... two segments.

The primary segment will target the Redmond Washington headquartered company's largest customers, whilst the secondary segment is to train it's sights on small to medium companies, wooing both commercial and consumer audiences.

The strategy, however, is likely to impact adversely on Microsoft’s sales and marketing employees which currently number circa 50,000.  Thousands of layoffs are expected.

Read the original unabridged Chiefmarketer.com report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7240

FACEBOOK EYES AI TO BOOST GROWTH

Trend Summary: Facebook looks to artificial intelligence for its next wave of growth.


Facebook’s 71% increase in profits for this year's second quarter is accompanied by a warning: the company is running out of room for ...

[Estimated timeframe:Q3 2017]

... more ads in its news feed.

According to Ceo Mark Zuckerberg, artificial intelligence could help advertisers to identify which audiences to target on Facebook.

He also predicts that video will become the largest driver of Facebook’s business over the next two to three years, while messaging could  deliver dividends within five years.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7238

Fraud Cited As Biggest Ad Industry Challenge

Trend Summary: Ad fraud in the UK is the biggest industry challenge cited by both marketers and publishers.


According to a study conducted by London based internet marketing service Infectious Media, 33% of marketers say they are troubled by ad fraud, with brand safety in second place (26%) followed by ...

[Estimated timeframe:Q3 2017]

... viewability (21%), transparency (17%) and geocompliance (3%).

Differing slightly in their priorities, 44% of publishers consider ad fraud their biggest problem, followed by issues with transparency (cited by 19%), brand safety (18%), viewability (15%) and geocompliance (4%).

Says Andy Cocker, COO and co-founder of Infectious Media: “Many in the industry are understandably worried about advertising spend being wasted because of poor quality media in the supply chain”.

Moreover: "It’s crucial now that media agencies and ad-tech companies play their full part in increasing awareness and driving up standards.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7235

AI Predicted To Galvanise Future Global Growth

Trend Summary:  The steady decline of corporate profits since 2010 threatens future investment, innovation and shareholder value.


According to Accenture Research, the traditional drivers of economic growth - labour, capital and productivity - are not delivering their usual lift, despite which the world could be on course for ...

[Estimated timeframe:Q3 2017]

... a new industrial revolution fuelled by artificial intelligence, boosting global economic growth back to its heydays of the 1960s and 1970s.

Says Accenture Research managing director Mark Purdy: "AI isn’t simply a technology that improves productivity, it’s a form of capital and a virtual labor force on its own, adding “it can be an individual factor of production by itself.” 

In a study across twelve developed economies, Accenture found that by 2035 embracing AI could double the annual economic growth rate of GDP.

Read the original unabridged partners.wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7233

Uncertainty Drives UK Marketers Into Short Term Spending Strategy

Trend Summary: UK marketers lean towards short-term spending strategy.


Uncertain economic conditions in the UK are driving marketers to shift budgets into activation and digital advertising according to the  latest ...

[Estimated timeframe:Q3 2017]

...  Bellwether Report released today by UK advertising body, the Institute of Practitioners in Advertising [IPA].

The report for Q2 2017 is based on data drawn from a panel of three hundred UK marketing professionals, revealing that UK marketers have upwardly revised their internet budgets to the greatest extent since Q3 2007.

The increase in internet budgets fuelled growth in overall marketing budgets, which registered a net balance of +13.1% in Q2, compared to +11.8% in Q1.

Main media advertising also grew, although to a slightly softer degree than in the preceding quarter (net balance: +9.8%, down from +10.7%), as did PR (+2.1%) and events (+2.1%).

Other areas saw reduction, most notably sales promotions, which recorded a net balance of -10.7%, down on the previous quarter’s +1.2%. Reductions in budgets occurred in market research (-6.2%), direct marketing (-4.7%) and ‘other’ (-2.6%).

According to Paul Bainsfair, Director General of the IPA: “The election result has thrown further uncertainty into an already volatile environment".

“Specifically for marketers this has meant a desire, where possible, to seek out more activation-driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7230

Digital Imaturity Is Stumbling Block For B2B Marketers

Trend Summary: B2B marketers cite lack of 'digital maturity' as a stumbling block to growth and success. 


According to recent data from eMarketer and MIT Sloan Management Review, many B2B marketers and managers realise that there are steps their organisations must  take in order to ...

[Estimated timeframe:Q3 2017]

... increase their company’s digital maturity.

Despite this realisation nearly 40% of marketers agree that their company needs to improve digital strategy and innovation.

Moreover, 23% of the survey sample said their organisation needs to develop better recruitment strategies, as well as managing and developing their progress.

A further 13% said their company needs to better develop and deploy digital capabilities, such as cloud and analytics.

Despite these hurdles, most marketers agreed that a digital transformation is necessary not only to remain competitive, but also to keep pace with disruptive technologies and evolve with shifting consumer expectations.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7229

Mobile Devices Will Be Prime Drivers of Online Video Viewing in 2017

Trend Summary: Online video viewing worldwide will rise by 20% in 2017.


According to London headquartered ad agency Zenith’s Online Video Forecasts for 2017, published today, consumers worldwide will this year spend an average of  ...

[Estimated timeframe:Q3 2017]

...  47.4 minutes daily viewing videos online, a significanr increase from 39.6 minutes in 2016.

The increase will be driven by a 35% increase in viewing on mobile devices (smartphones and tablets) to 28.8 minutes daily, while viewing on fixed devices (desktop PCs, laptops and smart TVs) will rise by just 2% to 18.6 minutes a day.

This is the third edition of Zenith’s annual Online Video Forecasts report. It contains historical data and forecasts of online video consumption and advertising, together with commentaries on the development of individual markets by local experts.

This year’s edition covers 63 key markets, up from 57 last year. By "online video" Zenith means all video content viewed over an internet connection.

This also includes broadcaster-owned platforms such as Hulu, and ‘overthe-top’ subscription services like Netflix, as well as video-sharing sites like YouTube, along with videos viewed via social media such as Facebook.

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7228

EU Supports Publishers Fight Against Google-Facebook Duopoly

Trend Summary: EU gives publishers a boost against Google-Facebook duopoly. 


 European publishers have found an ally in their struggle against the online media “duopoly” of Google and Facebook after two committees of the European Parliament voted to approve a proposed new ...

[Estimated timeframe:Q3 2017]

... statute making it easier for publishers to demand payment from the US duopoly for indexing and reposting even small pieces of their content.

However, the law isn’t yet final. It still has to be approved by the Parliament’s legal affairs committee, with a vote due in October 2017.

Despite Parliament's snail-like legislative progress ithe situation is causing alarm among internet freedom advocacy groups, especially as the new law would affirm publishers’ ownership and copyright protections for all content they create.

This would bar Google and Facebook from automatically “scraping” the content and distributing selected clippings to their users, either in search results or news feeds, unless publishers opted in to allow these automated functions.

Moreover, to Larry and Sergey's, consternation the proposed legislation would enable publishers to require payment for Google's right to index and share headlines and other content.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7226

Why AI Is the Future of Growth

Trend Summary: The world may be in the midst of a new industrial revolution fuelled by artificial intelligence.


According to Mark Purdy, managing director of Accenture Research: “We believe that artificial intelligence has the potential to drive much faster growth in the global economy." Moreover AI isn’t simply a ...

[Estimated timeframe:Q3 2017]

... technology that improves productivity, it’s also a form of capital and a virtual labour force.

In a study across twelve developed economies, Accenture found that embracing AI could double the annual economic growth rate of GDP by 2035.

Moreover, in a subsequent Accenture study which assessed the impact of AI within sixteen industries, research indicated that AI has the potential to boost rates of profitability by an average of thirty-eight percent,  thereby negating the low-profits spiral in which many corporations have become locked in the past decade.

Read the original unabridgedWSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: partners.wsj.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7225



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