662 Marketing Trends found for Marketing Industry Trends / Strategic


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Microsoft Declares War on Malware Via Advanced AI

Trend Summary: Microsoft's next big Windows 10 update will feature AI-powered malware defenses.


In the last two months we've seen a pair of massive malware outbreaks that compromised computers around the globe. In May it was WannaCry. This week, the Petya ransomware has been ...

[Estimated timeframe:Q2 2017]

... ravaging marketers systems. 

Which is why Microsoft's next big Windows 10 update will feature AI-powered malware defenses.

It's the next big evolution of Windows Defender, which has come a long, long way since it first started taking shape back in 2004.

In 2017, however, an anti-malware app can't get by on definition updates alone.

These days security software needs to be smarter. It needs to be able to watch what your computer is doing, to gather and interpret clues, and to use that information to determine when something malicious is going on and intervene before something disastrous happens.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7213

Ad Tech Embraces Blockchain For Data Security

Trend Summary: US advertising and publishing executives have met to discuss blockchain technology and if it can bring increased transparency and data security to the ad tech supply chain.


The first meeting of the AdLedger Consortium – whose members include IBM, MadHive, Integral Ad Science and TEGNA – was held in New York yesterday. According to IBM's iX Executive Partner of Global Marketing Babs Rangaiah: "We at IBM believe that blockchain will do for transactions what the internet did for ...

[Estimated timeframe:Q2 2017]

... communications.

Added Mr Rangaiah: "We are particularly interested in blockchain's potential to solve many of the issues facing programmatic buying today."

By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network. Functionally, a blockchain can serve as "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. The ledger itself can also be programmed to trigger transactions automatically."

A blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks. By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7210

US Data & Marketing Association Create First-Ever US Cross-Industry Coalition

Trend Summary:  US Data & Marketing Association to create first-ever cross-industry coalition.


America's Data & Marketing Association [DMA] has announced the formation of the Structured Innovation Identity Council with a remit to ...

[Estimated timeframe:Q2 2017]

... address the growing challenge of cross-channel identity and attribution in marketing.

The program brings together top level marketers, agents and data professionals across the full spectrum of the advertising ecosystem in a bid to address common issues related to measuring and tracking consumer behavior and interaction.

Addressing the Identity Council’s kick-off workshop Jacob Ciesielski, Vice President of Data Technology Solutions at FCB/SIX said: “We are now at a point where technology has surpassed our expectations as marketers.”

According to Mr Ciesielski, “Marketers are trying to leverage everything that is available to connect identities across platforms, create seamless user experiences, and personalize experiences.”

As mobile device usage continues to increase and consumer attention fragments from screen to screen, tracking the customer journey, online and off, is considered to be one of the biggest challenges of our time.

The DMA’s Identity Council bridges the gap by bringing diverse companies together to produce solutions that they may not have been able to develop themselves.

Read the original unabridged DMA article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DMA.org
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7209

Vast Data Troves Yield Only Minor Growth In Buying Efficiency

Trend Summary: A majority of marketers worldwide believe there will be growth in their categories this year.


According to a report recently released by Publicis Group owned ad agency Zenith,  a survey of 158 of its worldwide clients reveals that while expanding data pools have helped to glean improved consumer insights, data has not ... 

[Estimated timeframe:Q2 2017]

... so far helped much on ad buying efficiency or brand growth.

In the survey — conducted by the same Global Intelligence team that undertakes the agency’s spending forecasts — clients were asked how confident they were that their business categories would experience growth this year.

Each category was then ranked on a scale of 0 to 100, where 100 means everyone surveyed in their category expects substantial growth, and 0 means that all surveyed expect substantial decline.

A rank of 50 means the average expectation is for no growth.  

The highest confidence rating appeared to be in the Media & Entertainment category, indexed at 82.1, followed by Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2).

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7204

UK Media and Entertainment Brands Confident of Growth in 2017

Trend Summary: UK media and entertainment brands are the most confident about business growth in 2017.


UK based advertisers in the media and entertainment categories are the most confident group, predicting growth in their specific categories. Hard on their heels are advertisers in the ..

[Estimated timeframe:Q2 2017]

... pharmaceuticals & healthcare industries. 

These are the key findings from Zenith’s new biannual client survey. Ahead of marketers attending the Cannes Lions 2017 event Zenith wanted to discover what are the key drivers of growth and assess how confident marketers are about business growth in their respective categories.

Media and entertainment advertisers came out on top, recording a score of 82.1, followed by pharmaceuticals, healthcare and alcohol.

The lowest-scoring category was telecommunications, at 33.3, followed by food & drink and FMCG non-food categories.

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7203

VR Content Predicted to Generate $15bn Globally by 2021

Trend Summary: The number of virtual reality headsets in use is expected to multiply globally in the coming years.


Marketing intelligence firm International Data Corporation predicts that by 2021 there will be seventy million Virtual Reality headsets in ...

[Estimated timeframe:Q2 2017]

... the USA alone.

VR content will generate $15bn globally by 2021, according to PwC’s Global Entertainment and Media Outlook forecasts. More than half (53%) of those revenues will come from video.

The VR content market in the USA is predicted by PwC to reach $5bn by 2021, up from $421m last year. More than half (58%) of the predicted expenditure will be spent on VR video content PwC predicts.

Another recent study by ABI Research forecasts the global VR market to reach $60bn.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7199

People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


 Enterprise technology has, as yet, failed to account for consumers shopping behaviours in today's multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on ...

 

[Estimated timeframe:Q2 2017]

... silo-ed channel execution.

According to Nick Keating, director EMEA, BounceX, there are essential differences between personalisation and 'People-Based Marketing'.

Consumer behaviour outpaces technology, Keating believes. With no way of uniquely identifying consumers throughout their buying journey, retailers are being left out of the loop as they continue to market to anonymous shoppers with blanketed offers.

However, the next generation of marketing technology is changing the game.

From analysing consumer behaviours, identifying purchase intent, and identifying previously anonymous visitors, to customised digital experiences and sophisticated behavioural profiling, people-based marketing is set to transform the timing, relevance and value of customer interactions.

Read the original unabridged Talk-business.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Talk-business.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7193

Samsung Launches Smart Home WiFi System

Trend Summary: Smart home Wi-Fi connectivity and control is on the cusp of consolidating into a single network solution for consumers.


Samsung’s Connect Home smart Wi-Fi system, introduced at a launch event earlier this year, is set to hit the market later this week. For the first month of pre-orders, transnational consumer electronics corporation Best Buy will be the ... 

[Estimated timeframe:Q2 2017]

... exclusive retailer, according to Samsung.

According to Bill Lee, vice president of smart home product marketing at Samsung Electronics America, in addition to connecting to and managing smart home devices, the increasing number of connected devices within homes also requires faster Wi-Fi.

Says Lee: “Today’s smart homes have the power to deliver simple and efficient automation, but as families stream more content and buy more connected devices, it’s a struggle to get fast, reliable and extendable Wi-Fi coverage."

Enthuses Mr Lee: "With Samsung Connect Home, we’re redefining the whole home network to finally offer families a simple solution that expands Wi-Fi coverage throughout the home while offering the ability to monitor, automate and control smart devices using Samsung SmartThings.

The system can be configured using Samsung’s Connect smartphone app, which guides users through placing the units in the most effective locations, according to Samsung.

The app also includes connected device management capabilities, such as setting parental controls and granting guest access to the network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7192

Marketing Mammoths Unite to Block Annoying Ads

Trend Summary:  Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads.


IT titan Google annouced yesterday [June 1] the launch of a tool dubbed The Ad Experience Report. The tool will basically score a publisher's site and inform them which of their ads are deemed to be ... 

[Estimated timeframe:Q2 2017]

... "annoying experiences."

Google's move, anticipated since word got out in April, will impact the entire advertising ecosystem because Larry and Sergey's Chrome is the world's most popular web browser for desktop and mobile users alike.

According to Sridhar Ramaswamy, senior VP of ads and commerce at Google: "We've all known for a while that the ad experience is a real problem, that has confused and angered users".

"We realised that solutions such as ad blockers punish everybody, including publishers who develop great content and are thoughtful about the ad experience they put on their site."

However, Google isn't calling its technology an ad blocker, instead classifying it as a "filter" that removes the ads that consumers hate most.

The hate list include pop-ups, ads that flash quickly, change colors or force people to wait ten seconds before accessing content on a publisher's page.

The plan to install such software on Chrome is a result of work by the Coalition for Better Ads, whose members include Google, Procter & Gamble, Unilever, WPP's GroupM, Facebook, Thomson Reuters and The Washington Post along with the Interactive Advertising Bureau and the Association of National Advertisers.

Read the original unabridged Adage.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7191

Mobile Predicted to Rule the Internet Roost

Trend Summary: The latest Internet Trends report from US venture capital firm KPCB envisages flat internet user growth and slowing smartphone shipments.


The report, also known as the 'Mary Meeker' report, was released today by US venture capital firm Kleiner Perkins Caufield & Byers [KPCB]. It predicts increased adspend on mobile, with 'the dupopoly' capturing ...

[Estimated timeframe:Q2 2017]

... the majority of this.

The global number of internet users in 2016 was 3.4 billion with annual growth flat at 10%.

The 'Mary Meeker report’ is touted as a ‘must read’ by leading minds in the media industry and was unveiled yesterday (May 31st) by KPCB&Byers analysts at Recode's Code conference.

Coming in at well over 300 slides long, the comprehensive study spans a vast range of topics from user numbers, media trends, gaming, and even healthcare.

The global number of internet users in 2016 was 3.4bn with annual growth flat at 10% 

Read the original unabridged TheDrum.comarticle.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7190



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