662 Marketing Trends found for Marketing Industry Trends / Strategic


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Marketers Pressurised to Stay Ahead of Online Technologies

Trend Summary: Marketers are under increasing pressure to keep up with innovative technologies. 


Picking the right technologies can be trickier than it seems, so what questions should marketers, agencies and advertisers be asking their ...

[Estimated timeframe:Q1 2018]

... marketing technology solutions provider?

A report by Oracle Marketing Cloud: The Guide to Building Your Marketing Technology Stack delves into the specific areas of marketing most impacted by technology solutions and marketing platforms.

The report mines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in their campaigns. 

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7388

eCommerce Soars as CPMs Rise

Trend Summary: eCommerce is predicted to soar in2018, rising by 47% according to Group M.


GroupM’s State of Digital report, released yesterday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its...

 

[Estimated timeframe:Q2 2018]

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdExchanger.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7379

Publishers Attack Google's New Policy On Data Collection

Trend Summary: US Publishing industry groups unite to challenge the EU's General Data Protection Regulation [GDPR].


US trade groups, representing publishers such as Conde Nast, Hearst and Axel Springer, have addressed a letter to Google CEO Sundar Pichai, angered over the tech giant's ...

[Estimated timeframe:Q1 2018]

... new newly introduced policy pending the European Union's implementation of the GDPR [General Data Protection Regulation] on 25 May. 

The Regulation prohibits companies from using data collected by third parties like Google, prompting the latter to tell publishers they must share data they receive from consumers in order to use its software to sell ads.

If Google’s consequent use of the data is found to violate GDPR, publishers -- not Google -- will have to shoulder the consequences.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7378

US Ad Buyers Predicted To Increase Digital and Mobile Adspend

Trend Summary: Ad agencies and their clients are predicted to increase adspend on digital media and mobile video.


A new report from the US Interactive Advertising Bureau [IAB] predicts that, whatever their concerns, agencies and their clients alike have ...

 

[Estimated timeframe:Q1 2018]

... ample cash to spend on digital video.

Says Anna Bager, executive vice president of Industry Initiatives at the IAB: “There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they seek to invest more of their budgets in the latest original digital video programming opportunities”.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7370

Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7365

Ad Agency Boss Predicts Advent of Direct to Consumer Marketing

Trend Summary: TV, social video and everything between will become Adland's top four drivers over the next five years.


At the investment and banking conference in New York City this week hosted by ad agency Media Kitchen, “New TV” will ... 

[Estimated timeframe:Q1 2018]

 ...  bring about the merging of broadcast TV, social video and everything in between.

Addressing the conference, Media Kitchen CEO Barry Lowenthal focussed on what he believes will become the advertising industry's key drivers and surprisingly AI is not one of them!

Instead, Mr Lowenthal foresees the rise of direct to consumer marketing, noting that "All marketers and media companies who want to be relevant in the next next decade are working hard to build direct consumer relationships.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7360

Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7345

Consumer Behavior Continues to Change Amazon’s Business Model

Trend Summary: Amazon Search aims to capitalise on changing consumer behavior.


The biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding of how the ...
marketplace’s ad network and search services work prompting ... 

[Estimated timeframe:Q1 2018]

... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7335

Brands Urged to Rethink Behaviours to Exploit AI

Trend Summary: As AI increasingly shapes our daily lives, brands must mull how to shift their behaviors to meet customer expectations.


AI and the app mentality has forced complicated brands to take a hard look at their products and services and shape them to be ... 

[Estimated timeframe:Q1 2018]

... nimble and mobile-focused.

According to Chief Marketer.com we are already seeing similar misconceptions about how and when brands should experiment with AI, but what else will the AI trend usher in?

Marketers are already mulling what future brand experiences will look like when we as consumers become used to (and expect) incredible simplicity, fewer interfaces to interact with and an incredible amount of personalization?

Posits Chief Marketer: "Brands will need to think beyond creating experiences they want people to adhere to and instead consider creating behaviors they want people to adopt".

Read the original unabridged Chief Marketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7334

Marketers Expand Adoption of The Internet of Things

Trend Summary: An increasing number of multinational businesses are adopting "The Internet of Things"


One of one of the hottest topics in the marketing community today is the so-called Internet of Things [IoT]. Although still in its early days, the core of IoT involves the gathering of data from ...

 

 

[Estimated timeframe:Q1 2018]

... connected devices, then analysing and acting on that captured data.

However, current methods of connecting IoT devices have limitations that make applications unsuitable for IoT. However, according to Deloitte, two recent technologies will help expand IoT possibilities: low-power wide-area (LPWA) networks, and the arrival of ‘edge computing’.

These two technologies have the ability to significantly increase the effectiveness and adoption of IoT technologies and are the next step in the continuing technological evolution.

The IoT is already a large market and expected to expand rapidly in the coming years. Globally the IoT market is projected to grow from circa 4.9 million connected devices in 2015 to nearly 21 billion by 2020
Opens a New Window.
 

Read the original unabridged Fox Business.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7331



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