542 Marketing Trends found for Marketing Industry Trends / Tactical


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VR Content Predicted to Generate $15bn Globally by 2021

Trend Summary: The number of virtual reality headsets in use is expected to multiply globally in the coming years.


Marketing intelligence firm International Data Corporation predicts that by 2021 there will be seventy million Virtual Reality headsets in ...

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... the USA alone.

VR content will generate $15bn globally by 2021, according to PwC’s Global Entertainment and Media Outlook forecasts. More than half (53%) of those revenues will come from video.

The VR content market in the USA is predicted by PwC to reach $5bn by 2021, up from $421m last year. More than half (58%) of the predicted expenditure will be spent on VR video content PwC predicts.

Another recent study by ABI Research forecasts the global VR market to reach $60bn.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7199

AI Voice Activated Services Ready to Roll in Q3

Trend Summary:  Voice-activated AI services are forecast to  go live in Q3 2017


Two chief executives of major messaging apps in India and South Korea predict an imminent decline in texting via keyboards due to increasing use of voice activation and cameras in order to ...

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... communicate.

Speaking at the Wall Street Journal's D.Live Asia conference, Kakao Corporation's Ceo Rim Ji-hoon announced that the South Korean firm will roll out voice-activated artificial intelligence services in the third quarter of this year. Mr. Rim sees a shift toward messaging apps that rely on talking and listening. 

Referring to current services such as Apple's Siri and Amazon's Alexa, Mr Rim also predicts that “The next messenger app will be the virtual assistant.”

Meantime Hike Messenger Ceo Kavin Mittal sees artificial intelligence playing a much larger role in the way people talk to each other with their smartphones. As mobile-network speeds improve in India, Mittal believes technology will begin to adapt to humans, rather than the other way around.

Read the original unbridged WSJ.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7198

People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


 Enterprise technology has, as yet, failed to account for consumers shopping behaviours in today's multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on ...

 

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... silo-ed channel execution.

According to Nick Keating, director EMEA, BounceX, there are essential differences between personalisation and 'People-Based Marketing'.

Consumer behaviour outpaces technology, Keating believes. With no way of uniquely identifying consumers throughout their buying journey, retailers are being left out of the loop as they continue to market to anonymous shoppers with blanketed offers.

However, the next generation of marketing technology is changing the game.

From analysing consumer behaviours, identifying purchase intent, and identifying previously anonymous visitors, to customised digital experiences and sophisticated behavioural profiling, people-based marketing is set to transform the timing, relevance and value of customer interactions.

Read the original unabridged Talk-business.co.uk article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Talk-business.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7193

Marketing Mammoths Unite to Block Annoying Ads

Trend Summary:  Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads.


IT titan Google annouced yesterday [June 1] the launch of a tool dubbed The Ad Experience Report. The tool will basically score a publisher's site and inform them which of their ads are deemed to be ... 

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... "annoying experiences."

Google's move, anticipated since word got out in April, will impact the entire advertising ecosystem because Larry and Sergey's Chrome is the world's most popular web browser for desktop and mobile users alike.

According to Sridhar Ramaswamy, senior VP of ads and commerce at Google: "We've all known for a while that the ad experience is a real problem, that has confused and angered users".

"We realised that solutions such as ad blockers punish everybody, including publishers who develop great content and are thoughtful about the ad experience they put on their site."

However, Google isn't calling its technology an ad blocker, instead classifying it as a "filter" that removes the ads that consumers hate most.

The hate list include pop-ups, ads that flash quickly, change colors or force people to wait ten seconds before accessing content on a publisher's page.

The plan to install such software on Chrome is a result of work by the Coalition for Better Ads, whose members include Google, Procter & Gamble, Unilever, WPP's GroupM, Facebook, Thomson Reuters and The Washington Post along with the Interactive Advertising Bureau and the Association of National Advertisers.

Read the original unabridged Adage.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7191

Facebook Woos Sceptical Partners Via Instant Sign-Up Articles

Trend Summary: Facebook is offering publishers new tools to attract digital subscribers in a bid to allay advertisers concerns about its growing power


Facebook is testing new "call-to-action" features via selected media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign-up for ...

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... publishers' newsletters or, alternatively, to "like" their Facebook pages.

Mark Zuckerberg's mammoth moneyspinner is also expanding these two features to all media outlets using Instant Articles as it attempts to ease concerns that its mushrooming power threatens the media industry at large.

The company is also working with publishers to promote free trials of digital subscriptions to newspapers or to encourage the latter's readers to download their apps.

According to Fidji Simo, VP-product for the California-based social-media mammoth, Zuckerberg's goal is to give media companies a more direct relationship with Facebook readers enabling them to convert the former into paying customers.

Read the original unabridged AdAge.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7166

Digital Advertising in the USA Overtakes TV for First Time

Trend Summary: Digital advertising sales surpassed linear TV ad sales in the USA for the first time last year, generating $70bn versus $67bn for national and local TV.


A prediction by IPG's media shop Magna foresees digital ad sales increasing by 14% to $80bn led by social and video, while offline media sales will decline by ...

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... 3% this year to $103bn.

Search is expected to remain the largest revenue generator, bringing in $39bn, a 13% growth over 2016, while video and social is once again expected to post the strongest growth rates of about 28% each.

Magna also expects national TV advertising sales to be flat again, as high-single-digit CPM inflation will just barely offset high-single-digit ratings declines.

Read the original unabridged AdAge.com article.

 

 

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7147

Media and Marketing Deals Sag in 2017 Q1

Trend Summary: Media and marketing mergers and acquisitions slowed down in Q1 2017 versus the same period in 2016.


Total deal volume was $23bn for 757 deals, according to investment bank Petsky Prunier. This was lower than the $32.9bn recorded in the first quarter a year ago, which registered ...

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... 796 deals.

 

There were 766 deals in the second quarter of 2016 valued at $89.2bn -- notably Microsoft's $26.2bn deal to buy LinkedIn.

The third quarter of 2016 recorded 775 deals totalling $49.5bn, whereas Q4 2016  recorded 775 deals equalling $34.7bn in total dollar volume.

 

 

 

 

 

Big deal-makers in the first quarter of this year included WPP Group, which made eight deals, Live Nation with five and Comcast Corp and Dentsu, both with four.

 

 

 

Digital media/commerce deals represented the bulk of first-quarter deals, totaling circa $11.2bn. There was a 15% increase in the number of deals made versus the fourth quarter -- although the deals were down 23% in terms of total dollar volume.

 

Read the original unabridged MediaPost.com article.

 

 

 

 

 

 

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7146

UK Marketers Ditch Ad Agencies, Opt for In-House Services

Trend Summary: UK advertisers are increasingly moving marketing services in-house.


UK advertisers are increasingly mimicking their American cousins by shunning agencies and moving towards in-house and on-site services, according to a new study by the Incorporated Society of British Advertisers [ISBA] together with on-site agency specialist OLIVER and market researcher Future Thinking. Moreover  emerging markets such as ...

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... India, Mexico, Brazil and Indonesia, are projected to fuel downloads in mobile app stores.

These markets are also expected to experience a boom in downloads, as nearly three billion more consumers are introduced to apps over the coming five years.

Moreover, according to Ap Annie, a business intelligence and analytics  company headquartered in San Francisco, global downloads across all mobile app stores will increase 20% annually, reaching 352 billion in 2021.

Read the original unabridged MarketingWeek.com article.

 

 

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MarketingWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7142

Asian Tech Giants Team Up to Exploit Advanced Programmatic Technology

Trend Summary: Singapore and China based technology giants partner to develop AI-powered advertising products.


A strategic partnership between Singapore based Amnet and Chinese information technology company iIFlytek, was announced yesterday March 25th and will encompass advanced programmatic technology, involving ...

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...  big data and artificial intelligence, aiming to drive better performance and deeper intelligence for advertisers and marketers.

Amnet will have access to iFlytek’s expertise in machine learning, voice recognition and big data analytics, while iFlytek aims to use the deal to expand its services beyond AI technology to incorporate data-driven advertising.

iFlytek, which was founded in 1999, is one of China’s leading tech companies specialising in intelligent speech and language technologies. It has 70% of China’s speech technology market, having created the application largely referred to as 'China’s Siri' and also created China’s first AI project, iFlytek Hyper Brain.

According to Lawrence Wan, managing director of Amnet China: “With our iFlytek strategic partnership, we are exclusively co-developing breakthrough products that will fundamentally evolve advertising to a new level. This includes tapping into their marketing leading connection into China’s intelligent TV’s smart homes and intelligent cars, amongst others.“

Read the original unabridged TheDrum.com article

 

 

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7135

Amazon Explores Creation of Augmented Reality At Its Walk-In Stores

Trend Summary: Amazon Ceo Bezos aims to conquer the retail world via advanced robotics.


Last Sunday in Palm Springs, California, Jeffrey P. Bezos, Amazon's chief executive, climbed into the cockpit of a thirteen-foot high robot and began flailing his arms as though warming up for ...

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... a workout, causing the robot’s enormous appendages to mimic his movements.  

According to the New York Times, the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture.

Citing a "person briefed on the discussions" the Times claims that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.

The source has said the shops will have a heavy emphasis on Amazon devices and services like the company's Prime Streaming service and smart speaker Echo.

The concept of bringing VR into a retail environment has been spearheaded by retailers like Lowe's in the US, which in some stores makes use of HTC's Vive headset to show customers how to use its products for home improvements.

Read the original unabridged New York Times.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NewYorkTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7134



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