556 Marketing Trends found for Marketing Industry Trends / Tactical


To minimise / maximise the insight just click anywhere within the orange box
eCommerce Seeks Alliance With Social Media

Trend Summary: Online shopping is currently big business and its proponents seek closer integration with social media to propel further success.


According to an article today in UK business website The Drum.com, it's not difficult for consumers to love online shopping given that it's quick  convenient and infinitely ...  

[Estimated timeframe:Q1 2018]

... more peaceful than braving a crowded shopping mall.

Indeed, online shoppers worldwide spent US$15 trillion in 2017, a figure that is set to soar further in 2018, predicts Hootsuite’s Digital in 2018 Trends report released earlier this year. 

However, the report posits, online shopping is not always as seamless as it could be, given that shopping inspiration has moved from runways and glossy magazine spreads to social media and influencers.

Nevertheless, the shopping experience still needs to catch up.

in the USA, for instance, social media ranks as the number one influencer of fashion shopping among women in the 18-24 age group, while nearly 32% of women in the 18-34 age group are open to buying clothing directly from a social media platform.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7431

Voice Technology Predicted to Be the Next Big Marketing Disruptor

Trend Summary: Voice technology is predicted to be the next big disruptor for marketers.


A few months ago, Google and Target Marketing magazine jointly released a voice-activated coupon, a groundbreaking marketing "first" utilising ...

[Estimated timeframe:Q1 2018]

... Google Assistant for the very first time.

Moreover, another major brand, Mastercard, said this week that it is looking into integrating its payments system via voice assistants manufactured jointly by Google and Amazon, thereby enabling their cardholders to pay via voice.

Another sign of the digital times reveals that 58% of consumers have used voice search to seek local business information during the past twelve months, while another 46% of the survey sample say they use voice technology to look on a daily basis for a local business to meet their needs.

Read the original unabridged Chiefmarketer.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7429

Marketers Pressurised to Stay Ahead of Online Technologies

Trend Summary: Marketers are under increasing pressure to keep up with innovative technologies. 


Picking the right technologies can be trickier than it seems, so what questions should marketers, agencies and advertisers be asking their ...

[Estimated timeframe:Q1 2018]

... marketing technology solutions provider?

A report by Oracle Marketing Cloud: The Guide to Building Your Marketing Technology Stack delves into the specific areas of marketing most impacted by technology solutions and marketing platforms.

The report mines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in their campaigns. 

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7388

Publishers Attack Google's New Policy On Data Collection

Trend Summary: US Publishing industry groups unite to challenge the EU's General Data Protection Regulation [GDPR].


US trade groups, representing publishers such as Conde Nast, Hearst and Axel Springer, have addressed a letter to Google CEO Sundar Pichai, angered over the tech giant's ...

[Estimated timeframe:Q1 2018]

... new newly introduced policy pending the European Union's implementation of the GDPR [General Data Protection Regulation] on 25 May. 

The Regulation prohibits companies from using data collected by third parties like Google, prompting the latter to tell publishers they must share data they receive from consumers in order to use its software to sell ads.

If Google’s consequent use of the data is found to violate GDPR, publishers -- not Google -- will have to shoulder the consequences.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7378

Amazon Muscles In On Madison Avenue

Trend Summary: Amazon has invaded the advertising business, recording a profit of $1bn for it's second straight quarter.


There's an icy wind pervading Madison Avenue's ad agencies following Amazon's invasion of America's ...

[Estimated timeframe:Q1 2018]

... advertising agencies.

Amazon attributed some of its profit performance to its move into the USA's thriving advertising business.

The company’s “Other Revenues,” ie advertising, grew over the quarter by a massive 39% to $2.03bn.

Chief financial officer Brian Olsavsky described Amazon's high-margin advertising unit as a “multi-billion dollar program”, adding that the main goal of the company's invasion of the US ad industry is to help its customers discover new brands and products.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: https://www.wsj.com/articles/cmo-today-amazons-booming-ad-business-pepsico-plans-cola-ad-blitz-u-k-lawmakers-grill-facebook-1524830145
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7371

Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7365

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7364

Ad Agency Boss Predicts Advent of Direct to Consumer Marketing

Trend Summary: TV, social video and everything between will become Adland's top four drivers over the next five years.


At the investment and banking conference in New York City this week hosted by ad agency Media Kitchen, “New TV” will ... 

[Estimated timeframe:Q1 2018]

 ...  bring about the merging of broadcast TV, social video and everything in between.

Addressing the conference, Media Kitchen CEO Barry Lowenthal focussed on what he believes will become the advertising industry's key drivers and surprisingly AI is not one of them!

Instead, Mr Lowenthal foresees the rise of direct to consumer marketing, noting that "All marketers and media companies who want to be relevant in the next next decade are working hard to build direct consumer relationships.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7360

Marketers Continue to Embrace AI Technology

Trend Summary: Intelligence and AI are increasingly driving business innovation.


As AI and digital interactions with consumers increase, the opportunities for marketers to ...

[Estimated timeframe:Q1 2018]

... use this kind of intelligent search abound.

Currently there is a plethora of data on offer from the digitally driven interactions provided by search technology. 

For example, if you recently used Microsoft's Bing search, AI may have provided you with a plain-spoken answer to your query.

It also could have summarised two different perspectives on a controversial topic, enabling you to make your own decision.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7354

Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7345



First Previous 1 2 3 4 5  ... Next Last