120 Marketing Trends found for Media / Convergence

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Consultancies, Publishers and Tech Firms Threaten Ad Agencies In Asia Pacific Region

Trend Summary: Consultancies and publishers are disrupting the advertising agency model in Asia Pacific.

According to a two-part series sponsored by UK based ad trade trade journal The Drum, management consultancies, publishers and technology firms are starting to offer their clients ...

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... digital marketing and advertising services in the Asia Pacific region.

This trend has seen traditional ad agency businesses experiencing  major disruption over the past couple of years, as management consultancies, technology firms and publishers have started to offer digital marketing and advertising services to their clients, either by acquiring creative and digital shops or setting up a dedicated advertising arm. 

Apparently these major consultancies are surprisingly shy when quizzed about this trend - among them EY, KPMG, Deloitte, Accenture and Boston Consulting Group.

Less coy about sharing their thoughts on the subject, however, were McKinsey, PwC, IBM, Bloomberg and The New York Times.

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q4 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7263

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