121 Marketing Trends found for Media / Convergence


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Coupons Enter New Era With TV-Tagging via Mobiles

A new version of IntoNow's daily deal launches today with a glitzy new gizmo that enables consumers to tag TV ads and receive coupons for free products on mobile devices redeemable via a local store. Soaring from the launch pad ahead of the crowd is Pepsi MAX -- the first brand to participate. To gain their free coupons, consumers are invited to ... 

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... press a button in the application whilst watching the commercial in return for a digital coupon redeemable locally for a free 20-oz. beverage. 

The technology, SoundPrint, automatically identifies live TV content -- plus any previously aired content from the past five years.

The clunky first version of the application that rolled out in January invited users to tag the identified content to discover what friends watch on TV, initiating a conversation around a shared interest.

The latest version, however, tags the television ad and generates a barcode on users' mobile devices. By identifying the device's "unique identifier", the application will generate one coupon per mobile number.

Moreover, the app now runs on iOS devices such as iPad and iPhone -- and within the next two months the company aims to launch an application for devices running on Google's Android platform.

 

[Estimated timeframe: Q2 2011 onward ]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5549

Microsoft Shares Dazzling Vision of Future Web

Microsoft -- so often outflanked by Google, Apple and other, fleeter-footed competitors -- this week turned the tables on its rivals with a dazzling display of websites of the future. As the Seattle Times enthused: "The sites were an evolutionary leap forward from the lines of text and boxy templates of today's websites [demonstrating] a next-generation web." Among the alluring glimpses of the future web were sites that create anime in real time and stream multiple Bon Jovi videos to a single web page, suggesting .... 

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 ... applications that run on a PC or an iPad, instead of a scrolling page of links.

The web standards that make these new designs possible, HTML5 and CSS3, have been in circulation for a couple of years now. But as yet few web developers have started to build next-generation websites.

Urges Walid Abu-Habda, corporate vp for developer platform evangelism at Microsoft: "People need to get into it right now. You can either lead or follow. I prefer to lead."

Easier said than done, say some web developers at this week's Microsoft's MIX 2011 show.

According to Jim Kilty, director of software quality assurance at San Diego software firm InnovaSystem, his company is not yet building websites with the new web standards -- despite being "really excited about HTML5."

"It's more like interacting with an application than a web experience, which people equate with something more boring and mundane."

Abu-Habda predictably and loyally disagrees, insisting that next-generation web standards will take off sooner rather than later: "I think it's going to be months, not years. It's not going to be ten years out."

It depends, of course, on how you define "take off".

 

[Estimated timeframe: Q2 2011 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: SeattleTimes
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5545

Google Moves to Dominate Future Internet TV Market

In an early morning news flash, the Wall Street Journal reports that search titan Google is in the throes of revamping its YouTube subsidiary in a bid to grab pole position in the nascent (but potentially massive) market for home IPTV - viewing online video content via a living-room TV. The move vaults Google into direct competition with ...

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... broadcast and cable television -- a battle it can win only if the new service succeeds in inveigling viewers into remaining on the YouTube site for longer periods than at present. Another hurdle will be that of persuading advertisers that YouTube's programming will reach desirable consumers.

On the drawing-board are a series of changes to the site's home page, promoting a range of 'channels' dedicated to topics such as arts and sports. Around twenty of these channels will present several hours of professionally produced original programming every week, while yet more channels will be cobbled from extant site content.

Insiders told the WSJ that Google/YouTube aims to spend up to $100 million on low-cost content designed exclusively for web viewing.

Meantime Larry and Sergey's spokesfolk were coy about commenting on the new venture, seeking refuge from probing reporters with a classic non-sequitur: "YouTube saw incredible growth in 2010 and we're excited about the future," ducked and dived a Google PR hack.

Citigroup analyst Mark Mahaney estimates that YouTube is now the world's third largest website in terms of unique monthly visitors, generating around $544 million in net revenue in 2010. Projections for 2011 envisage net revs of around $800m.

 

[Estimated timeframe: Q2 2011 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5541

Internet TV Usage Forecast to Triple Globally by 2015

Internet Protocol Television [IPTV] - the viewing of TV via the web - is currently a relatively minor market segment, estimated at the end of 2010 at around 46.2 million globally. However this figure is projected by Cambridge Massachussets-based firm Pyramid Research to grow by a factor of three to 138.6m by 2015 - an annual compound growth rate of 23%. Driving worldwide uptake will be ...

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Asia, especially the single-fastest and largest market: China which, according to Pyramid, is set to surpass France as the largest IPTV market by the end of this year.

China Telecom is already the biggest worldwide single provider of IPTV and the research company predicts that over half of all IPTV subscriptions worldwide will emanate from Asia by 2015.

By way of comparison (per SNL Kagan), there currently are 6.9 million IPTV households in the USA. This equates to around 15% of the global total of 46.2 million.

However, other recent reports regarding IPTV growth have been less bullish.

UK-headquartered IMS Research estimates the current global market at around 36.5 million and has hailed IPTV as "the platform of the future." Nonetheless, it is cautious about future growth rates.

The firm calculates that the platform's subscriber growth over the next five years will hit around 70 million - significantly below Pyramid's best guess of 138.6m.

MarketingTomorrow.com will continue tracking forecasts for the IPTV platform. Check-in regularly for updates.
 

[Estimated timeframe: Q1 2011 - 2015]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5523

World's Oldest Ad Medium Will be "Overwhelmingly" Tech-Dominated by 2020

That's the view expressed by ClearChannel International ceo William Eccleshare, whilst addressing the Financial Times' Digital Media Conference in London earlier this week. According to the boss of the world’s largest out-of-home advertising company: “In key markets, I can see 90% of out-of-home advertising being delivered digitally by the end of the decade. That compares to about 10% today in a developed market such as the UK.” This explosive growth will be driven by ...

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... the introduction of mobile technology. Specifically near-field communication, which uses similar “wave and pay” technology to the Oyster card on London Underground, is starting to make headway in mobile phones, already appearing in the latest Android device, Samsung’s Galaxy S, and rumoured to be coming in the next iPhone 6.

“As mobiles become payment devices, the ability to buy off a poster in a bus shelter or a shopping mall is going to be transformative,” says Eccleshare. “We will see a shrinkage in the total number of outdoor fixtures and panels but an increase in quality in the way in which consumers interact with those panels.”

Although he dismisses recent stories about billboards recognising facial expressions as a “little gimmicky”, Clear Channel is already offering free WiFi on buses in Hong Kong and even putting wireless in bus stops in other regions.

New eye-tracking technology – involving paying people to wear special glasses as they walk around a city – is also helping to measure the impact of outdoor ads, which Clear Channel argues is less interruptive and annoying than online pop-ups or TV commercials.

“I get the sense it is all coming together,” Eccleshare says. “Convergence is starting to happen and this year we are going to start seeing some real breakthroughs in that, in terms of providing real revenue and a real business model. Technology is transforming our rather old-fashioned business and I can now see – which I couldn’t a year ago – how over the next five to seven years, it’s going to become really significant.”
 

 

[Estimated timeframe: Q1 2011 - 2020]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5512

Chipmaker Intel Stakes Its Future on TV

Bemused by big numbers? If so, how does this grab you? More than twelve billion devices will be capable of connecting to 500 billion hours of TV and video content come 2015, according to planet-dominating computer chipmaker Intel. Says the firm's chief technology officer Justin Rattner: "TV is out of the box and off the wall. [It] will remain at the centre of our lives and you will be able to watch what you want where you want." Rattner's stockholder-pleasing vision of the future is based on ...
 

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... a vision of TV everywhere. Television that is "more personal, social, ubiquitous and informative".

According to Eric Kim, director of Intel's Digital Home unit, there will be infinite choice - although he warns that developers should not tax viewers' brain-power. 

"Don't make my TV act like a PC ... this is what we hear consistently from the consumer," says Kim. "The key challenge is how to bring the power and richness of the internet but keep it TV simple."

Kim unveiled hardware that Intel hopes developers will adopt to make more devices TV-capable.

Specifically the Atom CE4100 system-on-a-chip [SoC] that can be used to deliver internet content and services to digital TVs, DVD players and advanced set-top boxes.

And for the many Batchelors of Science among MarketingTomorrow's readers, the new CE 4100 (codenamed Sodaville) is the first 45 nanometre manufactured consumer electronics SoC based on Intel architecture.

Tech analyst Screen Digest estimates that there are already 1.2 million 3-D capable TV sets in US homes. That figure is expected to rise to 9.7 million, or 8% of households, by 2013.

[Estimated timeframe: Q1 2011 - 2015]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5509

Hollywood Studios Unite to Offer 'Cloud' Media Storage for Consumers

Six Hollywood studios - Warner Bros, Paramount Pictures, Sony Pictures, 20th Century Fox, Universal Pictures and Lionsgate -have thrown their combined muscle behind Ultraviolet, a new cloud-based venture that enables consumers to permanently "file" their media library of movies, DVDs and other content in a location where it can't - in theory at least - be lost. The project will likely become a key element in future home entertainment, that will also ...
 

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...  lift sales of movies and TV shows, injecting new vitality into the home entertainment market, which continues to experience severe decline after five consecutive years.

In 2010 total revenue from DVD, high-definition Blu-ray discs and digital sales and rentals of movies and TV shows fell 3% to $18.8 billion. Media-owners' sole consolation is that losses narrowed from an (almost) 8% decline a year earlier.

Meantime, as every bookie knows, there's no such thing as a 'cert'. But Ultraviolet is as near to a 'sure thing' as Brooklyn is to Queens.

Especially given the fact that forty-six technology companies and retailers - among them Best Buy, Comcast, Samsung Electronics and Toshiba - are also backing the venture.
 

[Estimated timeframe: Q1 2011 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5474

Panasonic to Launch TV-Compatible Tablet in H2 2011

Panasonic Consumer Electronics' president Shiro Kitajima has revealed the company plans to globally launch a multifunctional tablet device in the second half of 2011. The gizmo breaks new ground in the trend toward intra-media compatibility, enablng eBook downloads, video-streaming and other services to be accessed in conjunction with Panasonic's Viera internet-capable TV sets. Among the facilities available on the new device are  ...

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... a range of TV programs, movies and other video content, downloadable via the Viera Connect online video-on-demand service Panasonic plans to launch this spring.

Other services will include online video games, e-commerce and social networking.

The tablet has a liquid crystal display and will be available in three sizes ranging from four to ten inches. The device can also be used as a "visual remote control" to change channels and manipulate other functions on Viera TV sets.

[Estimated timeframe: Q3 2011 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: JapanTimes.co.jp
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5468

Manufacturers to Bank on 'Smart TV' Following Consumer Apathy Over 3-D

The planet's consumers, it seems, are not yet lusting for three-dimensional TV ... with or without the need for special glasses. Some observers attribute this apathy to the current paucity of 3-D content, but manufacturers can't afford to wait for movie studios and media content providers to crank-up the 3-D production engine. Instead, the world's major TV makers are focussing on smart web-TV platforms that offer the juicy prospect of ... 

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... megabucks flowing from applications specifically designed for internet TV. Following, in other words, the dollar-laden trail trodden by cellphone and tablet manufacturers.

Starting with product announcements at this week's Consumer Electronics Show in Las Vegas, manufacturers are making a full-on push with "smart TVs"- models that have built-in computer-style processors and operating software so the sets can be modified with applications in similar vein to computers and smartphones

According to LG Electronics vp of R&D Baeguen Kang: "Smart TV is an inevitable trend. As people [have already] experienced smartphones and tablet PCs, the larger screen on a TV is very attractive for apps and web content."

Californian research firm DisplaySearch, estimates that 21% of the approximately 210 million TV sets sold worldwide last year had an internet connection. By 2014, predicts the firm, that figure will have risen to more than 50%.

[Estimated timeframe: Q1 2011 - 2014]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5462

Chinese TV Set to Change the Name of Bill Payments Game

A muscular trio comprising the Shanghai Media Group, China UnionPay and Bank of China on Wednesday announced the launch of a TV-based payment service, a key expansion of the national policy. Branded the Three Network Convergence, the project's title refers to the convergence of internet, mobile and telecommunications networks to form a massive nationwide consumer payments system. Many obervers believe the scheme could become a future global template ...

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... emulated both by other developed - and developing - nations.

The media-banking power trio yesterday signed agreements at the China Network Audio-Visual Industry Forum in Shanghai.

The new system will allow millions of consumers, who will be issued an exclusive bankcard by BOC, to log-in and pay for on-demand TV programs as well as participate in direct TV shopping.

Viewers can also pay bills for public utilities and train and flight tickets, according to SMG president Li Ruigang: "It's expected to create a new industry chain of TV payment services."

In addition to the TV platform, which is not online-reliant, the payment service is also available on the internet and cellphones.

[Estimated timeframe: Q4 2011onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ShanghaiDaily.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5456



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