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APAC Nations Set to Overtake USA in Digital Ad Market

Trend Summary: Digital adspend in the Asia-Pacific region will rise 18.2% this year, almost doubling North America's predicted 9.6% growth.

According to the latest Advertising Forecast from research and consulting firm Strategy Analytics, digital adspend in the Asia-Pacific region will grow by 18.2% in 2016 to $59.7 billion, whereas North America will rise by just ...

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... 9.6% to $59.5bn. 

Strategy Analytics attributes this increase to a major uplift in digital adspend by China this year, enabling the APAC region to overtake the USA.

The report also predicts that over the next five years the APAC digital market will be worth 33% more than the USA .

Moreover, it's not only China that’s helping cement APAC as the biggest digital market. The region constitutes half of the six biggest ad markets globally with China the second largest digital ad market, Japan fourth and Korea sixth.

Comments Michael Goodman, Strategy Analytics’ digital media director: "It’s a case of scale. Advertising is about 'eyeballs' and the sheer scale of the Chinese market, along with India and Indonesia, is why Asia-Pacific will overtake North America this year, despite underlying economic weakness in some economies. Millions just can’t compete with billions.”

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6931

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