699 Marketing Trends found for Media / Digital


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The Next Billion Mobile Users Will Rely on Video and Voice

Trend Summary: Ditch the keyboard: The next billion mobile users will rely on video and voice.


The internet’s global expansion is about to enter a new phase and it looks decidedly unlike the last one. Instead of typing searches and emails, a wave of newcomers  (“the next billion,” the tech industry calls them) will avoid text instead using ...

[Estimated timeframe:Q3 2017]

... voice activation and communicating via images.

The newcomers are a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.

According to  Caesar Sengupta, who heads a group at Google charged with adapting to the new wave: “We are seeing a new kind of internet user. They will be very different from the first billion."

The newcomers will be a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7246

FACEBOOK EYES AI TO BOOST GROWTH

Trend Summary: Facebook looks to artificial intelligence for its next wave of growth.


Facebook’s 71% increase in profits for this year's second quarter is accompanied by a warning: the company is running out of room for ...

[Estimated timeframe:Q3 2017]

... more ads in its news feed.

According to Ceo Mark Zuckerberg, artificial intelligence could help advertisers to identify which audiences to target on Facebook.

He also predicts that video will become the largest driver of Facebook’s business over the next two to three years, while messaging could  deliver dividends within five years.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7238

UK Adspend Growth Slowest in Four Years

Trend Summary: UK advertising expenditure grows at its slowest rate in four years.


According to the Advertising Association/WARC Expenditure Report published today, UK advertising spend recorded its ...

[Estimated timeframe:Q3 2017]

... slowest growth rate since Q2 2013.

Although the overall market expanded, traditional media had a difficult start to the year, with cinema the only non-digital medium to grow during the quarter.

More significantly, total TV advertising spend dipped 6.2% in Q1 2017, the most severe fall since 2009. Radio (-0.1%), out of home (-0.6%), direct mail (-1.5%) and newsbrands (-11.2%) also recorded a decline in spend during the quarter.

According to James McDonald, Senior Data Analyst at WARC: “The latest data show that large retailers – particularly supermarkets – and major food brands reined in their TV spending by 25% during the first three months of 2017, instead committing to cutting prices on the shelves as household expenditure wanes.” 

Total TV ad expenditure is forecast to fall 1.9% this year, a 1.4 percentage point downgrade since the last AA/WARC forecast in April. However, losses are expected to be regained in 2018, with ad revenues growing 2.5%, partially due to the men’s FIFA World Cup.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7237

Australian Firm Tears Down Barriers To Online Publishing

Trend Summary: New service converts eMail content into live web pages.


A revolutionary new service branded Publishthis.email has been launched by a hitherto little-known company based in Melbourne Australia. The ground-breaking new service enables marketers to convert ...

[Estimated timeframe:Q3 2017]

... the contents of emails into web pages with a unique address. 

Enthuses Nick Drewe, founder of Publishthis.email: "Users shouldn't have to worry about web hosting, learning HTML, or even registering an account with a website building service just to create a web page."

Mr Drew's stated goal is to “tear down the technical barriers to publishing content online for the next three billion tranche of internet users.”

The service has already attracted users in one hundred nations, with pages in multiple languages including English, Chinese, Spanish, Russian and Arabic.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7231

Mobile Devices Will Be Prime Drivers of Online Video Viewing in 2017

Trend Summary: Online video viewing worldwide will rise by 20% in 2017.


According to London headquartered ad agency Zenith’s Online Video Forecasts for 2017, published today, consumers worldwide will this year spend an average of  ...

[Estimated timeframe:Q3 2017]

...  47.4 minutes daily viewing videos online, a significanr increase from 39.6 minutes in 2016.

The increase will be driven by a 35% increase in viewing on mobile devices (smartphones and tablets) to 28.8 minutes daily, while viewing on fixed devices (desktop PCs, laptops and smart TVs) will rise by just 2% to 18.6 minutes a day.

This is the third edition of Zenith’s annual Online Video Forecasts report. It contains historical data and forecasts of online video consumption and advertising, together with commentaries on the development of individual markets by local experts.

This year’s edition covers 63 key markets, up from 57 last year. By "online video" Zenith means all video content viewed over an internet connection.

This also includes broadcaster-owned platforms such as Hulu, and ‘overthe-top’ subscription services like Netflix, as well as video-sharing sites like YouTube, along with videos viewed via social media such as Facebook.

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7228

Brands Boost Native Adspend With 74% Annual Increase

Trend Summary: UK brands continue to embrace native advertising with a 74% annual increase in adspend this year.


A recent report published by New York headquartered MediaRadar reveals that "Native is growing with a 74% increase in the number of ... 

[Estimated timeframe:Q3 2017]

... placements in Q1 year over year."

The Consumer Advertising Report analyses adspending patterns from print, digital and email advertisers across native, video and mobile campaigns, suggesting that there is more buying of direct advertising, especially sponsored editorial, while programmatically, there is a ‘flight to quality.’ 

There is also a clear shift towards higher CPM advertising formats, with the greatest percentage increase occurring in native advertising which has tripled since January 2015.

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7224

Ad Tech Embraces Blockchain For Data Security

Trend Summary: US advertising and publishing executives have met to discuss blockchain technology and if it can bring increased transparency and data security to the ad tech supply chain.


The first meeting of the AdLedger Consortium – whose members include IBM, MadHive, Integral Ad Science and TEGNA – was held in New York yesterday. According to IBM's iX Executive Partner of Global Marketing Babs Rangaiah: "We at IBM believe that blockchain will do for transactions what the internet did for ...

[Estimated timeframe:Q2 2017]

... communications.

Added Mr Rangaiah: "We are particularly interested in blockchain's potential to solve many of the issues facing programmatic buying today."

By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network. Functionally, a blockchain can serve as "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. The ledger itself can also be programmed to trigger transactions automatically."

A blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks. By design, blockchains are inherently resistant to modification of the data. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7210

Vast Data Troves Yield Only Minor Growth In Buying Efficiency

Trend Summary: A majority of marketers worldwide believe there will be growth in their categories this year.


According to a report recently released by Publicis Group owned ad agency Zenith,  a survey of 158 of its worldwide clients reveals that while expanding data pools have helped to glean improved consumer insights, data has not ... 

[Estimated timeframe:Q2 2017]

... so far helped much on ad buying efficiency or brand growth.

In the survey — conducted by the same Global Intelligence team that undertakes the agency’s spending forecasts — clients were asked how confident they were that their business categories would experience growth this year.

Each category was then ranked on a scale of 0 to 100, where 100 means everyone surveyed in their category expects substantial growth, and 0 means that all surveyed expect substantial decline.

A rank of 50 means the average expectation is for no growth.  

The highest confidence rating appeared to be in the Media & Entertainment category, indexed at 82.1, followed by Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2).

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7204

VR Content Predicted to Generate $15bn Globally by 2021

Trend Summary: The number of virtual reality headsets in use is expected to multiply globally in the coming years.


Marketing intelligence firm International Data Corporation predicts that by 2021 there will be seventy million Virtual Reality headsets in ...

[Estimated timeframe:Q2 2017]

... the USA alone.

VR content will generate $15bn globally by 2021, according to PwC’s Global Entertainment and Media Outlook forecasts. More than half (53%) of those revenues will come from video.

The VR content market in the USA is predicted by PwC to reach $5bn by 2021, up from $421m last year. More than half (58%) of the predicted expenditure will be spent on VR video content PwC predicts.

Another recent study by ABI Research forecasts the global VR market to reach $60bn.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7199

AI Voice Activated Services Ready to Roll in Q3

Trend Summary:  Voice-activated AI services are forecast to  go live in Q3 2017


Two chief executives of major messaging apps in India and South Korea predict an imminent decline in texting via keyboards due to increasing use of voice activation and cameras in order to ...

[Estimated timeframe:Q2 2017]

... communicate.

Speaking at the Wall Street Journal's D.Live Asia conference, Kakao Corporation's Ceo Rim Ji-hoon announced that the South Korean firm will roll out voice-activated artificial intelligence services in the third quarter of this year. Mr. Rim sees a shift toward messaging apps that rely on talking and listening. 

Referring to current services such as Apple's Siri and Amazon's Alexa, Mr Rim also predicts that “The next messenger app will be the virtual assistant.”

Meantime Hike Messenger Ceo Kavin Mittal sees artificial intelligence playing a much larger role in the way people talk to each other with their smartphones. As mobile-network speeds improve in India, Mittal believes technology will begin to adapt to humans, rather than the other way around.

Read the original unbridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7198



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