699 Marketing Trends found for Media / Digital


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Google's Enhanced Ad Targeting Attracts Privacy Concerns

Trend Summary: Google's enhanced ad targeting reignites privacy concerns.


The latest controversy about Google's ad-targeting capabilities, triggered by a post from ProPublica (a New York based independent non-profit newsroom), raises concerns about the Mountain View mammoth's policy change earlier this summer that lifts ...

[Estimated timeframe:Q4 2016]

... Google's self-imposed ban on connecting DoubleClick cookies with personally identifiable information.

According to the ProPublica posting, the era of social networking has ushered in a new wave of identifiable tracking, in which services such as Facebook and Twitter are able to track logged-in users when they share an item from another website.

The ProPublica post also points to significant and recently erased wording in Google's privacy policy which undertook to separate by default DoubleClick's cookie information from personal identification information unless the user has given opt-in consent.

Some sources posit that the change adds individual's names to Google's long-standing credo that web tracking is, for the most part, anonymous.

However, in June of this year- when Google claimed that its new Google Account includes features providing greater control over the data it collects and how it is used - few (if any) users recognised the change.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7013

Microsoft Sets Its 'Storytelling' Sights On Journalists

Trend Summary: Microsoft has introduced its Power BI program to journalists, claiming 'effective data storytelling'.


According to US technology news site Geekwire, Microsoft today released Power BI, a new pilot program dedicated to journalists, enabling effective data storytelling which includes ...

[Estimated timeframe:Q4 2016]

... visualisation, graphics and insights.

Microsoft Ceo Satya Nadella recently said that 'data is the new electricity' and as Power BI is free to use, the business intelligence tools are meant to simplify complex sets of data and enhance the overall story.

Branded as the Data Journalism Program, Power BI features five video courses on “visualisation methodology for effective data storytelling” with accompanying demos for Power BI.

The courses include an introduction to visualisation, an overview on data exploration, detail on truthful visualisation, tips for choosing the right graphics, and insights on design and narrative.

Read the original unabridged Geekwire.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Geekwire.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7009

Smart Outdoor Billboards Snatch Data From Passers-By

Trend Summary: 'Smart' Billboards are lifting outdoor data-collection to a higher plane via innovative sensors, cameras and microphones.


According to the patent filed by Yahoo, the billboards could collect biometric data on passers-by, determining whether the audience corresponds to a target demographic. The billboards could also ...

[Estimated timeframe:Q4 2016]

... collect mobile device data or images to identify specific individuals in the target audience, while also indentifying specific vehicles and/or drivers.

Moreover, microphones could collect conversations revealing audience reaction to the ads, while proximity sensors show how close people get to the billboards and  eye-tracking sensors determine whether passers-by are looking at the ads and for how long.

At the same time image recognition techniques and mobile data could be used to create a more accurately focused profile of the audience.

Commented New York Senator Charles Schumer earlier this year: "They have huge amounts of information on you. "Who knows what they could use it for? It’s something straight out of a scary movie."

Read the original unabridged capaignliveco.uk article.
 

 

 

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7006

Voice Search Predicted to Go Mainstream By 2021

Trend Summary: Voice search is predicted to become mainstream within the next five years.


Speaking at the annual Advertising Week event in New York this week, Microsoft's Bing evangelist Christi Olson revealed that voice search queries in any given month already comprise a ...

[Estimated timeframe:Q4 2016]

... quarter of Bing mobile searches and 5% of total searches.

Ms Olson's colleague, product marketing manager for Bing Ads Geoffrey Colon, emphasised the nature of the inevitable change taking place, citing as an example his own family. Admits Mr Colon: "I never was comfortable speaking into my phone - but my girls? That's all they know how to do, because they don't know how to type yet—they're 4 and 6—but they can talk."

"I think, like so many of these things, the adoption will actually take off because of the next generation."

"Right now we're in an area of 'Let's see how voice search actually works' and get it to work at a good sort of rate before we move into how we monetise it."

Meantime, researchers are eager to explore the use of voice in mobile surveys, which could not only accelerate the process but enable greater access to respondents such as children, illiterate users and the vision-impaired.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6997

US Direct Marketing Association Introduces RoI Template

Trend Summary: The US Direct Marketing Association [DMA] has unveiled a new initiative to accelerate cross-device RoI identification between  technology buyers and sellers.


In a bid to bring much needed new tools and solutions to America's direct marketing industry, the DMA is encouraging cross-device identification business partnerships and ROI between ...

[Estimated timeframe:Q3 2016]

... technology buyers and sellers.

Says David Kohl, ceo of Morgan Digital Ventures and the DMA’s Cross-Device ID Program Leader: “This document is a fantastic work of collaboration from companies on both sides of the technology buy-sell relationship, and will bring great value to the entire marketing ecosystem”.

“For too long, cross-device technology buyers and sellers have been speaking different languages. With this RFI, the struggle to translate across that divide will be a thing of the past.”

Marketers, agencies, publishers and solution providers interested in receiving more information on the DMA’s Cross-Device ID Initiative can visit the Initiative’s home page by clicking here.

Read the orignal unabridged TheDMA.org article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDMA.org
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6993

Live Video is Now a 'Must-Buy' for Marketers

Trend Summary: A study by Yahoo on the effectiveness of livestreamed video found that 31% of consumers remember live ads better.


From sports to breaking news to the world's biggest music festivals, live video gives consumers the experience of being in two places at ...

[Estimated timeframe:Q3 2016]

... one and the same time.

As video viewership on digital devices increases, the thirst for live content does likewise. According to Yahoo sixty-four percent of consumers have watched live online videos in the past year.

That's especially true of millennials who want access to these experiences, 41% of whom said live events help to "keep them in the know".

Even more compelling than the massive numberof eyeballs attracted to live programming is that viewers who tap into live video are highly engaged.

Moreover, Yahoo's recent study into the advertising effectiveness of livestreams found that viewers are emotionally engaged with live content and find it valuable because it's content they want to see.

Meantime, brands are getting in on the action. Advertising alongside live video soared by 113% year-on-year, outpacing all other types of digital video.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6991

'Human Viewable Impressions' Should Dictate Digital Media Buying

Trend Summary: The US ad industry has reached consensus that digital media-buying should be based on human, “viewable” impressions.


This was the focus of a one-day event in Manhattan last week, aptly named Conference on Time and Attention. According to Erin Rech, SVP for Digital Innovations and Investment at global media and ad agency UM Worldwide [aka Universal McCann], "We are learning more and more that ...

[Estimated timeframe:Q3 2016]

... "not only does viewability matter but time and attention also.”

Ms Rech also noted that time and attention has already become a factor in “branded content” strategies and executions, and that agencies are just beginning to factor it into media time and attention planning [TAP] and starting to think about how it impacts “on your reach and frequency goals.”

Rech said classic reach and frequency planning remains “our business deliverable,” albeit that time and attention are beginning to emerge as “secondary KPIs” [key performance indicators] which agencies and brands factor into their planning, enabling them to weight or index the value of time spent with their ad messages.

However, notes Rech: “Reach and frequency still trumps.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6990

Facebook's Instagram Purchase Set to Pay Dividends

Trend Summary: Facebook's recent purchase of Instagram is on course to be be a key factor in the former's future growth.


According to Fox Business News, after years of restraint Facebook ceo Mark Zuckerberg and his accolytes are looking to monetise their aquisition of photo sharing site Instagram which now boasts circa ...

[Estimated timeframe:Q3 2016]

... 500,000 advertisers.

Facebook has astutely added the ability for advertisers to buy both Instagram and Facebook ads via a single interface, a decision that is now paying dividends and propelling the photo-sharing site into top gear.

Virtually a year ago to the day, Facebook announced that Instagram advertising was available to marketers. It now boasts 500,000 advertisers, enabling them to buy both Instagram and Facebook ads via a single interface - a decision that is now is now paying dividends.

In approximately seven months Facebook has enticed 150% more brands into reaching its Instagram audience.

Read the original unabridged Fox Business News article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Foxbusiness.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6989

UK Brands Voice Concern Over AdSpend Transparency

Trend Summary: Major UK brands are increasingly excited, albeit concerned, over the potential adtech brings to their marketing plans.


Programmatic spend by UK marketers in 2016 is forecast to exceed £2.6bn prompting trade body, the Incorporated Society of British Advertisers [ISBA] to address both awareness and issues of transparency via a ...

[Estimated timeframe:Q3 2016]

... set of guidelines to its members.

ISBA maintains that, despite a marked increase in media spend using programmatic technologies, its members are increasingly concerned that their media agencies are not doing enough to promote transparency with regard to their media management practices. Accordingly ISBA is now acting to bolster levels of education.

According to ISBA’s director of media and advertising Mark Finney, high attendance numbers at its events focusing on programmatic advertising are indicative of the levels of interest in the use of such technologies.

Moreover ISBA members are increasingly perplexed at the ever-increasing complexity of the adtech ecosystem, especially when it comes to issues such as whether or not their ads are actually viewed by humans, click fraud and ad misplacement.

Mr Finney reveals that “ISBA members are also worried about their media agencies’ lack of transparency, with agency trading desks acting as both agent and vendor and the whole issue of rebates. This problem is exacerbated by incomplete disclosure on the part of media agencies regarding their media management practices.

Concludes Finney: If they [media agencies] made more effort to demystify their processes it might make advertisers less inclined to mistrust.”

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6987

Google Jazzes-Up Dowdy Gmail

Trend Summary: Google’s Gmail email applications will begin supporting responsive email design by the end of the month.


According to a recently issued Google press release, the tech titan will begin supporting responsive email design by the end of the month. The new technology will render ...

[Estimated timeframe:Q3 2016]

... correctly on any device via which users access their Gmail, thereby enabling mobile users to enjoy the same visual experience as do desktop users.

According to Gmail product manager Pierce Vollucci: “Text, links, and even buttons will enlarge to make reading and tapping easier on a smaller screen.”

“If you’re on desktop, you’ll also see improvements, since emails designed for mobile can also adapt to fit larger screens.”

Google’s email update, due at the end of September, is a critical addition for email marketers looking to engage with mobile users.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6986



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